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International Business Management: A Case Study on OnePlus' Entry into Brazil

This assignment is an integrated coursework for two modules, Introduction to the International Business Environment and Internal Business Dynamics. It accounts for 50% of the overall module mark for each of the modules. The assignment is designed to assess learning outcomes and requires the submission of a report.

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Added on  2023-06-16

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This case study analyzes OnePlus' entry into Brazil, a developing country with a growing economy. It discusses the challenges and opportunities they faced in terms of external and internal environments, including the political, economic, social, and technological factors. The study also examines OnePlus' business and marketing strategies, and provides recommendations for the company to overcome the challenges and succeed in the Brazilian market.

International Business Management: A Case Study on OnePlus' Entry into Brazil

This assignment is an integrated coursework for two modules, Introduction to the International Business Environment and Internal Business Dynamics. It accounts for 50% of the overall module mark for each of the modules. The assignment is designed to assess learning outcomes and requires the submission of a report.

   Added on 2023-06-16

ShareRelated Documents
International
Business
Management
International Business Management: A Case Study on OnePlus' Entry into Brazil_1
Introduction
• Current business scenario is much more competitive for the
business organizations (Paik and Zhu 2013).
• It is important for the contemporary business organizations to
initiate new strategies.
• Initiation of international business is one of the most effective
strategies.
International Business Management: A Case Study on OnePlus' Entry into Brazil_2
Company profile
• OnePlus is one of the emerging smartphone manufacturers in
the world.
• They were founded in China in 2013 (Oneplusstore.com
2017).
• Currently they are having 5.9 % of global smartphone market.
• Their mission is to provide flagship devices in more affordable
price.
International Business Management: A Case Study on OnePlus' Entry into Brazil_3
• Samsung is the clear market leader.
• OnePlus is being included in the “others” category.
International Business Management: A Case Study on OnePlus' Entry into Brazil_4
Business strategy of
OnePlus
• Offering premium products in affordable price (Rosenstein
2017).
• Product having top notch features.
• Developing countries are being targeted (ETTelecom.com
2017).
• Premium pricing compared to mainstream competitors.
International Business Management: A Case Study on OnePlus' Entry into Brazil_5
Marketing strategy of OnePlus (Rosenstein 2017)
International Business Management: A Case Study on OnePlus' Entry into Brazil_6
Selection of the home
country
• Brazil is being selected as chosen country.
• They are one of the leading developing countries in the world.
• Increase in the middle income groups.
• Initiation of the business friendly regulations by the
government.
International Business Management: A Case Study on OnePlus' Entry into Brazil_7
Economy of Brazil
• Brazil is estimated to overtake United Kingdom by 2015.
• Thus, the growth of them is more compared to developed
countries (J. Perry 2017).
International Business Management: A Case Study on OnePlus' Entry into Brazil_8

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