Feasibility Report for Online Marketing and Delivery System for Rays Organization

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Business Case
TITLE
Student Name: ######## ########
Student Number: #######
Team/Group: #############
Course: [enter name of course enrolled]
Unit Coordinator/
Lecturer: Grant Axman-Friend ([e-mail])
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Institution: Queensland University of Technology
Teaching Period: [enter semester and year]
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INSTRUCTIONS
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EXECUTIVE SUMMARY
This report is to find out feasibility report of project plan installing online marketing and
delivery system. In order complete, the feasibility report selected organization namely Rays
that belongs from Australian retail industry. Project needs of the report have included service
delivery requirements, project objective, critical success factor and organizational changes.
Apart from that, this study has also option analysis, in that part the study has included option
evaluation, option development and recommendation. Additionally, this study has included
projection, in that part it has involved scope, project dependency and constraints, project
KPI’s, and scope management. Project approach of the current study has included project
management strategy, procurement strategy and communication strategy to complete the
project feasibility plan. In addition, the report has also included budget, risk and program
related to the project. This report has documented potential solution related to the online
delivery system to determine the future analysis.
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Business Case
CONTENTS
EXECUTIVE SUMMARY........................................................................................................4
1 PROJECT NEED...............................................................................................................8
1.1 PROJECT NEED.........................................................................................................8
1.2 PROJECT OBJECTIVES............................................................................................8
1.3 CRITICAL SUCCESS FACTORS (CSF’S)...............................................................8
1.4 ORGANISATIONAL CHANGE................................................................................9
2 OPTIONS ANALYSIS....................................................................................................11
2.1 OPTIONS CONSIDERED........................................................................................11
2.2 OPTIONS EVALUATION CRITERIA....................................................................11
2.3 OPTIONS EVALUATION.......................................................................................12
2.4 RECOMMENDED OPTION....................................................................................12
3 PROJECT DEFINITION.................................................................................................14
3.1 SCOPE DESCRIPTION............................................................................................14
3.2 CONSTRAINTS AND DEPENDENCIES...............................................................14
3.3 SCOPE MANAGEMENT.........................................................................................15
3.4 PROJECT DELIVERABLES...................................................................................15
3.5 PROJECT KPI’S.......................................................................................................15
4 PROJECT APPROACH...................................................................................................16
4.1 PROJECT MANAGEMENT STRATEGY..............................................................16
4.1.1 PROJECT STRUCTURE...................................................................................16
4.1.2 PROJECT GOVERNANCE FRAMEWORK...................................................16
4.1.3 PROJECT REPORTING STRUCTURE...........................................................16
4.2 PROCUREMENT STRATEGY...............................................................................17
4.3 COMMUNICATION AND STAKEHOLDER MANAGEMENT STRATEGY.....17
5 BUDGET, PROGRAM AND RISK................................................................................19
5.1 TIMING / PROJECT READINESS..........................................................................19
5.2 BUDGET/COST ANALYSIS AND FUNDING STRATEGY................................19
5.3 RISK ANALYSIS AND MANAGEMENT STRATEGY........................................20
5.4 PROJECT QUALITY MANAGEMENT STRATEGY............................................20
5.5 PROJECT COMPLETION STRATEGY..................................................................20
5.6 BENEFITS REALISATION PLAN..........................................................................20
6 REFERENCES.................................................................................................................22
APPENDIX A..........................................................................................................................27
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A.1 PROJECT SCHEDULE............................................................................................27
A.2 PROJECT COST PLAN............................................................................................27
A.3 PROJECT RISK REGISTER....................................................................................28
A.4 BENEFITS REALISATION PLAN..........................................................................28
A.5 STAKEHOLDER ASSESSMENT MATRIX...........................................................29
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