Online Presence of Amazon Inc

Online Presence Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project background and objectives..............................................................................................1
Methodology...............................................................................................................................2
Research .....................................................................................................................................2
Recommended actions................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The term “online presence” defines to the setting up the particular website and have its
online presence on internet. The online presence of any company can have the pleasant
homepage, smart navigation, good images and the good and informative content. There are the
various things that can be been included in online presence. The owner 's website is the place
which needs the initials of the owner and regular attention of the owner of the website. As when
the visitors get out to the website they expected to be recognized where the company is standing
and where they want to achieve. The report is based on the online presence of Amazon inc that is
a multinational technology company. The company focuses on the e commerce, digital
streaming, artificial intelligence and cloud computing. Amazon inc is considered as the one of
the five companies in US information industry along with Google, Apple, facebook and
Microsoft. The report below includes the project background and objectives, methodology,
research, recommended actions along with its conclusion (De Jong, and Wu, 2018).
MAIN BODY
Project background and objectives
The study is based on the online presence. As in recent times, technology is carrying up
its high used volumes and most of the business practices are carried through online medium. To
have better performance and carrying out the business practices effectively and efficiently in the
market it necessary for the business companies to have their online presence. In context to
Amazon inc the company is a online business company which carrying its business practices
online through different channels of medium and constantly expanding its market. The company
has expanded its market share across the global world by having digital platform in the corporate
world continues to face growth rapidly. There are different key objectives of having the online
presence of the company like Amazon in the market (Themelis and Sime, 2020). The objectives
of online presence and carrying out the business activities in the market are as follows :
 To serve the customers globally.
 To have and establish the online business identity in the market.
 To generate the customer satisfaction towards the company and build brand image in the
mind of the customers.
 To perform the business activities online.
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