Online Shopping and Profit Doc
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Added on 2020-10-05
Online Shopping and Profit Doc
Added on 2020-10-05
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RESEARCH PROJECT
Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1LITERATURE REVIEW...............................................................................................................5RESEARCH METHODOLOGY.....................................................................................................9DATA ANALYSIS........................................................................................................................13REFLECTION...............................................................................................................................31ALTERNATIVE RESEARCH METHODS..................................................................................32...................................................................................................................................................33REFERENCES .............................................................................................................................34
INTRODUCTIONManaging the digital technologies to execute retail operations is a major part of anenterprise.The effective handling of the technologies and tool kits will help in effective handlingof retail operations which supports suitable placing of retail activities that will improve quality ofretail operations and enhance overall execution of merchandising related operations of aorganisation. For present report, Morrisons is chosen. It is a retail enterprise operation in UK andis one of the fastest growing retail enterprise in UK.The present report will look after the properdevelopment of a research process that improves executional capability of ideas and gaining aneffective insight about the impact laid by online shopping measures on the profitability of theorganisation. Besides this, proper recommendations are been suggested for the propermanagement of online shopping activities by Morrison.MAIN BODYBackground studyWith advancement of technology will support effective handling of retail ormerchandising within a firm. It improves the quality of functions carried out within the firm andincrease effectiveness of the activities within enterprise. Passage of time has shown that theeffective usage of online shopping measures have helped the organisation to increase theirprofitability. Besides this, it guides the organisation to take suitable growth measures related tosustainability.Research topic:“Online Shopping and Profit: A case of Morrison”. Aim:“To examine how online shopping affects profit. A case study of Morrisons”.Objective: To review the literature on online shopping and profit.To conduct a primary study on online shopping and profit.To evaluate how online shopping measures influence the overall profitability and revenuegeneration of the firm.To recommend how Morrisons can use the online shopping to increase its profitResearch Questions:1
Do you find the online shopping measures to be effective for profit generation a firm?Is the online shopping activities beneficial for the retail firm, Morrisson's?What recommendation do you suggest mitigating the risk factors associated with onlineshopping measures?Review of literature Assessment of literature will aid a scholar to develop a proper idea about the dataevaluation.Thus, assists in handling of all digital functions that is chosen to carry out operationsand activities which are related to shopping activity (Huang, Benbasat and Burton-Jones, 2017).Various retail action plans are been selected by retail enterprise that will enhance quality ofbusiness activitiesand it enhances execution of business entity in a sustainable and significantmanner.As per findings of (Chen and et. al., 2016), this can be effectively said that the onlineshopping operations will impact the overall operations and profitability of an organization to agreater extent. The selling out the products and services on the online medium is one of themajor factor that is needed to looked through proper and suitable following of merchandising inmuch effective way.Online measures will help a retail enterprise like Morrison to enhanceeffectiveness of operation and increase efficiency of retail functions which are been carried outwithin a business enterprise. On contradiction to it, Ha and Im, 2016, states that the onlineshopping activities and operations that are followed by the organization can be a risky anddeteriorating approach for the organization that will impact the overall functionality of theoperations and thus, it can hamper the proper management of shopping related operation andactivities chosen by Morrison's. Other than this, it also leads retail firm to plan its growth stages chosen by Morrison willassist to improve their other functions properly. According toWitter and et.al., 2018, its is saidthat handling of different merchandising activities to improve overall functionality and activitieswith efficiency.Online marketing and shopping operations helps the organization to improve therevenue generation improving overall performance of selected retail enterprises.It increasesquality of operations and thus will lead the selected retail organization to adopt the latesttechnologies which will contribute in proper development of shopping activities and operationswhich will lead the firm to enhance the quality of operations in much suitable and effective way.The biggest advantage of having the online selling facility for the organization is that it increases2
the firm's accessibility to a wider extent and on a global level. Besides this, the findings ofGallagher and et.al., 2017, indicates that the proper management of the online shopping activitiesis basically more appropriate and suitable for the customers and buyers who are short on time.This will help in smooth running of operations and thus will lead the organization effectively.However, in this case the organization is required to improve their marketing and productdelivery services which will improve the quality of operations in much suitable way. Besidesthis, it will help in proper development of a plan that increases profitability and customersatisfaction level in much suitable way.RESEARCH METHODOLOGYEffective research Methods are been considered by firm to improve the quality ofbusiness operation in much effective way. This will help the scholar to plan the proper researchprocess that will help the organization to get the proper and effective output from the researchprocess that is been carried out within the organization. It involves the components like researchapproaches including qualitative and quantitative approaches which includes the assessmentusing the surveys or questionnaire and assessment of various articles and journals. For presentstudy, qualitative approach is been taken. It will enable in proper functioning of operationalactivities and placing of the business operations to a greater level that will improve the quality ofproducts and services offered by selected enterprise in much effective way.Out of primary and secondary research, primary research is been carried out that will helpin proper assessment of business activities in much effective way. Besides this, the thematicanalysis is done and scholar to plan a proper strategic plans which enhance operationa,lefficiency of business It will also help in proper and structural presentation of gained data alsothe random data sampling is been chosen within the selected retail firm. For the present report,effective development of survey is been done which will help in proper data collection byvarious means or techniques such as telephonic communication, postal mediums, onlineassessment and collecting reviews on personal level. The random data sampling will help thefirm to improve their insight regarding the opinion on the online shopping measures and thuswill improve productivity, profitability and appropriate return of investments in much suitableway. Time Line3
ActivitiesWeek1Week 2Week3Week 5Week6Week8Week9Week11Week12-15Week 16ResearchproposalAims andobjectivesLiteraturereviewResearchmethodologiesDatacollectionDataanalysisDatainterpretationFindingandconclusionRecommendationsExecutethe planSubmission
LITERATURE REVIEWTo determine the imapct of online shopping. Invention of internet has changed the overall way of conducting businesses in all over theworld. Thus, the use of internet and e-commerce is growing rapidly from the last decade. Inaddition to this, it can be said the people use the internet for number of reasons such as searchingproduct information, to make better evaluation on price and quality and choose service andtransfer the payments so that each thing can be done in better mode. The internet shopping isone of crucial tool that helps to bring systematic operations and also aids to exponential growthin retail industry. Thus, it has been stated that online shopping has been very familiar to peoplein now a days. In contrary to it can be stated that the online shopping is very convenient and tobring effectiveness, it is very important to lower the efficiency and do the things in the moreeffective and efficient manner. Thus, the growth of online shopping is one of great threat toshopping mall retailers. Thus, online shopping plays the critical role in terms to get the betterresults and do the things in more effective mode. According to the view of Synnot and et.al., (2018) it can be stated that proliferation ofthe e-commerce websites and current rends of consumer preference to online shopping has playsthe dynamic role in terms to bring the long term productivity and profitability to the enterprise.According to the view of Dunkley and et.al., (2017) stated that there are some of the primaryfactors that may attract the online shopping as opposed to going to the physical stores and this isalso key driver in online shopping. By attract the more number of the customers there arenumber of the enterprise as E-web store, online store and virtual store all will be helpful in orderto provide platform for purchasing the goods and services with help of electronic datainterchange and online transaction processing. As per the view of online shopping platformmakes it possible for the buyers to buy anything by suffering and provide the things comfort attheir home. According to the view of Lewis and et.al., (2018), it can be stated that customerneed to make the use of numerous search engines so with the help of providing the detailedinformation about commodities, it will be easy to sale commodities and this also works as tosave time. As per the view of Burke and et.al., (2018) it can be stated that the online shoppermay not be able to recognize the all things in the systematic mode. The consumer dissatisfaction
can leads to have face to face interaction with store employees and it is the term that usuallyfaster and satisfied more. This kind of things leads to bring long term impact on the growth rateof the retailers. According to the view of it can be stated that shopping mall has the higheroccupancy rates and it also provides an opportunity for shoppers to provide combine shoppingprocess with entertainment. Theme 2: Influence laid by online shopping measures on the revenue generation of the firmThe online shopping measures are quite restrictive that will impact the operations andthus will lead the firm to have a good assessment of business activities and thus will lay a goodimpact on revenue generation of the firm. As per the views of Gilhooly and Lee, (2017), this canbe said that the proper assessment of the business activities will look after the propermanagement of business activities that will help in proper assessment of the online promotionsand selling out of goods. The major and most positive advantage of the online selling of retailproducts and services on selected retail organisation are that it will implicate a properconnectivity and inter bonding with customers. Besides this, it will help the firm to implementsuitable strategies and growth measures which will influence the quality of commoditiesmanufactured by selected retail enterprise and get proper return of resources invested for onlineselling.On the other hand, in contradiction to it, this can be said by the analysis performed bySchnittker, Ettl and Welter, (2018), it is found that the proper assessment and planing of onlineshopping activities will help the organisation to improve the quality of profit and revenue of theorganisation. This will also lead the firm to handle the marketing, selling, purchasing anddelivering the goods that are been accessed and purchased over internet. This will also increasethe quality of business operations and thus will impact the extent of profit generated by the firm.The online shopping or selling out of the goods by the organisation in much effective way. Thiswill help in properly cater the employees needs and thus, contributes in proper increase in salesand profitability.Theme 3: Benefits and Challenges related to online shoppingOn the basis of the findings of Matsumoto and et.al., 2017, this can be said that theproper assessment of business activities will help in proper handling of the operations or
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