Impact of globalization on a retail firm
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Added on 2021-01-03
Impact of globalization on a retail firm
Added on 2021-01-03
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Business Project Research
Table of ContentsTITLE..............................................................................................................................................1CHAPTER 1 INTRODUCTION.....................................................................................................1MAIN BODY ..................................................................................................................................11.1 Research Proposal............................................................................................................1CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Introduction......................................................................................................................32.2 Literature Review.............................................................................................................3CHAPTER 3 METHODOLOGY....................................................................................................73.1 Research Approach...........................................................................................................73.2 Methodologies..................................................................................................................7CHAPTER 4 DATA COLLECTION and ANALYSIS...................................................................94.1 Data Collection.................................................................................................................94.2 Data analysis, presentation and discussion.....................................................................11CHAPTER 5 CONCLUSION AND RECOMMENDATION......................................................21CHAPTER 6 REFLECTION.........................................................................................................22REFERENCES..............................................................................................................................23
TITLE“Impact of globalization on a retail firm.” CHAPTER 1 INTRODUCTIONGlobalization is a process that is been carried within organization to improve the qualityof products and services that will help the organization to enhance the quality of products andservices for the firm. The operating on global level will help the organization to improve theproduction and profitability of an organization. The present research will lay impact on theoverall planning of operations and action plans that will influence the sales and overall revenueof the organization. For the research process, Marks and Spencer is been selected. It is a UKbased retail enterprise.MAIN BODY1.1 Research ProposalResearch Project description The effective project on the globalization will be carried out in much suitable way thatwill make the organization to carry out the business operations and action plans to a greaterlevel. The effective analysis of globalization process is very important that will help theorganization to carry out operations and meeting needs and demands of the firm and theircustomers with proper market planning(Papastergiadis, 2018). This project will help theorganization to identify the action plans that will help in proper management of businessactivities and thus will lead the organization to improve the overall performance in much suitableway. The nature of project is to improve the insight related to operations on the global level by abusiness organization.Research Aim and objectiveAim:“To identify the impact of globalization on the marketing of an organization. A case study ofMarks and Spencer”Objectives:To increase the awareness about globalization process.To analyze the impact of globalization activities on promotional measures of thefirm(Yúdice, 2018). 1
To evaluate the impact laid by globalization process on marketing measures of Marks andSpencer.Reason of choosing the projectThe major reason behind choosing this project is to analyze the influence of globalizationmeasures that are been taken by the M&S. This will help in improving the effective capability ofoperations to carry out a proper management of business operations and thus will lead theorganization to have a good and effective growth related to business operations and activities inmuch suitable way(Watts, 2018). Besides this, the project will help us to identify effectivemeasures and operations related to organization. This will help the firm to improve the quality ofservices and action plans related to selected retail enterprise, M&S.Literature ReviewGlobalisation may be defined as the process of integration and interactions among thepeople, governments, companies worldwide. Globalisation is growing on the regular basis dueto advances in communication technologies and transportation technologies which has made anentire world as a global home. For Marks and Spence Globalisation has played an important rolefor its growth and productivity it has also resulted in to the increase in the economic efficiency ofM&S. Due globalisation M&S have able to share ideas, skills, knowledge and technologiesacross the world. With the help of globalisation M&S has been able to improve its businessefficiencies and increase its levels of competition across the world. Globalisation have an impacton the operations of M&S due increase in living standards of the people across the world. Butglobalisation has also brought certain challenges to M&S which need to be minimized in order toremain competitive in the global market.Activities and Time scaleActivity1 to 2 Week3. to4 Week5 to6 Week7 to 8Week9 to10 Week11 to 12Week13 to14 Week15 to 16Week17 to 18 Week19 to 20 WeekIdentify research topic2
Review of LiteratureDrafting MethodologiesComplete Proposal Design questionand pilot researchDocumentationof recordsAnalysing data and interpretationDiscussion and ConclusionFinal submissionCHAPTER 2: LITERATURE REVIEW2.1 IntroductionLiterature review is both explanation as well as the summary of the entire knowledge andcurrent state of knowledge on the topics which is found in the books and journals. It is theprocess of search as well as the evaluation of the literature which is available in a given topicand or a chosen subject. It is the introduction of the research paper. Globalization is the processof interactions as well as the integration which is associated with the cultural ans social aspects.It is the phenomenon which is driven by the technology and innovative ideas, goods and the3
people. In this report Marks and Spencer is taken as an organization, M&S is the Britishmultinational retailer which sells clothing, home products, and also luxury food products. Thisreport discusses about the what is the importance of globalization to the M&S how globalizationcould be useful for the M&S. This report also discusses about what is the impact ofglobalization on the different departments of the organization. This report also discusses aboutthe impact of globalization in increasing the customers for an organization and what are thenegative impacts of globalization on M&S2.2 Literature ReviewMeaning of globalization According to author Giddens (2018) globalisation can be defined as the process in whichthe national as well as the regional societies, cultures, and the economies of the nation becomethe integral part of the network of trade, transportation, communication and immigrationglobally. It is the phenomenon which has brought entire world to a common platform which hasled to the decrease in the difference of various aspects of the contemporary life like political,social, economic, life styles, cultural etc. Globalization have resulted in the reduction of culturaland geographical barriers and also made the entire world a global village. Globalisation isexpanding at the very fast rate due to the effective communication and transportation which hasdecreased the distances between the people from different parts of the world and also has beensuccessful in generating the independence of the people at the international level. Globalisationis the free movement of goods and services as well as the people across the globe that too in aintegrated and seamless manner. As the result of globalisation the countries has liberalized theirprotocols and also welcome investments made by foreign countries in those sectors which are themain reason for the economical growth. Globalisation also means that the countries has to abidethe rules and regulation of world trade organizations which sees the entire terms and conditionsof the trade between different countries across the world. Globalisation also allows the people,goods, ideas to be spread across the world which result in more interactions between the differentpeople of different cultures, different countries, different governments and people of differenteconomies which has resulted in the common global home(Beck., 2018).Importance of globalisation for companyAccording to Stagno (2016)Globalisation is of great importance for Marks and Spenceras the globalisation will boost the productivity of Marks and Spencer it will also increase the4
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