Effect of Online Shopping on Retail Business Practices at Asda-London

FY028 Inquiry Based
Learning.

TABLE OF CONTENT
Title :................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim of research............................................................................................................................4
Research objectives.....................................................................................................................4
Research questions.......................................................................................................................4
Literature Review............................................................................................................................4
Research Methodology....................................................................................................................5
Primary data analysis...................................................................................................................6
Secondary data analysis...............................................................................................................9
Discussion..................................................................................................................................10
Recommendations:....................................................................................................................10
Conclusion.....................................................................................................................................11
REFRENCES.................................................................................................................................12
APPENDIX....................................................................................................................................12

Title :
An investigation into the effect of online shopping into practices at Asda- London
INTRODUCTION
Retail trends in recent time has been significantly evolving to bring forward productive
working innovation strategically, and evolve towards online shopping parameters dynamically.
The digital online shopping is new face of varied retail products and services, which caters
significant working productivity dynamically on higher expertise functionally. Asda is one of the

largest retail company having large range of products and services for extended innovative
functional working goals significantly. Research will bring in depth analysis of varied retail
business products, services where online shopping has been dynamically growing extensively
within recent time. The following study will bring on functional rise in the latest research
horizons, where primary and secondary research will be evolved for productive working results.
Aim of research
The aim of research is to examine effect of online shopping into retail business practices
at Asda – London
Research objectives
 To identify the latest trends in online shopping platforms at Asda
 To assess impact of online shopping in enhancing sales experience for customers at Asda
– London
 To analyse the relationship between online shopping platforms and customers
satisfaction levels at Asda – London.
Research questions
 How has online shopping been evolving to enhance sales experience for customers at
Asda- London ?
 What is the relationship between online shopping platforms and customer’s satisfaction
levels at Asda – London?
Literature Review
Latest trends in online shopping
As per the views of Tarhini and Hayek, 92021). latest trends evolving in online shopping
at Asda can be understood to be widely essential for strengthening working reach variedly on
extended business grounds for gaining customer satisfaction. Customers prefer online shopping,
where faster online services enhance their experiences rapidly on extensive longer period
specifically. It can be understood that customer’s preferences are widely growing, where Asda
aims to further bring on digital working expertise functionally. Asda has been significantly
evolving to bring new online shopping services, where this has been found to be also one of the
main determinant evolving on latest time. E-Commerce after COVID-19 has been also
significantly evolving, where contextual digital advertising has been significantly growing for