Comparison between online and traditional shopping

This article discusses the pros and cons of online and traditional shopping. It covers topics such as customer care support, payment methods, product authenticity, and data protection. The article also provides references to support the information presented.

Running Head: COMPARISON BETWEEN ONLINE AND TRADITIONAL SHOPPING
Comparison between online and traditional shopping
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COMPARISON BETWEEN ONLINE AND TRADITIONAL SHOPPING
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Comparison between online and traditional shopping
Every person wants to purchase things in command to live, and every person love to get things as
handily and inexpensively as possible. May be because of this reason, there are numerous
numbers of supermarkets or stores in any state. Shopping is known as one of the oldest term
around what we all have wondered over the periods (Kacen, Hess and Chiang, 2013). As the
world move forward this name is being replaced by traditional shopping or many time called
trading and market. It was one of the famous words which were used on regular base by the
youths. But now due to advancement in technologies all the possible situations have been
changed in all the business operation. Hence the trend of traditional shopping has also changed
or replaced by online shopping or internet shopping.
Traditional shopping
Visualize visiting to a store, imagine about the favorite store in which we love to go. While
visiting in the store, walking slowly rack to rack, inspection out the displays, trying a dress over
our body and try to checkout our reflection in the mirror placed all over the store. Then moving
on to the succeeding display rack and possibly makes another selection and so on (Dai, Forsythe
and Kwon, 2014). It basically offers the ability to physically select and analyze each and every
item or product and then make a decision whether we are going to purchase this product or not.
This is one of the most important reason that still in this world of advance technology, some
portion of the population still prefer old style of traditional shopping as compared to online or
internet shopping. Traditional shopping provides the customer the facility of rechecking which is
not offered in online shopping. In many cases consumers or customer are not sure about their
own size or the size of the person for whom they are purchasing and this confusion offers the

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traditional shopping segment a upper hand as compared to online shopping because in online
shopping we cannot try the product related to the size (Liu et. al., 2008). Also in many cases,
customers are in fear about the quality of the product related to online shopping.
Online shopping
Online shopping is just a kind of sales that happen through the internet. Traditional shopping has
gotten a new name since the arrival of internet. Online shopping not only displays the variety of
the products but it offers the sellers and buyers a platform where they can sell and purchase their
goods in every part of the world (Hongyoun Hahn and Kim, 2009). In online shopping every
customer does not have to concern about finding new ways to interchange financial paper since
not only internet banking is ready accessible; the customer are offered to pay through different
approaches of payment. In todays time, it is even relaxed to discovery the most difficult
products, by effortlessly keying in the item or product that we are searching for. Even customers
don’t have to concern about place because logistic corporations are also associated with the
company which is providing this service. Online shopping offers the customer a facility of
customer care support which speak, and assist in building surety that customer’s product would
be accessible to any time and all the places in the Globe (Hsin Chang and Wang, 2011). Online
shopping referred the most beneficial shopping in the world due to its price optimization strategy
and it also offers the customers to have a look on the reviews of their chosen product which they
are going to order which is not possible in traditional marketing or we can say a kind of
comparison facility is being offered to the customers.
When it comes to Authenticity, there is a big difference between online shopping and traditional
shopping. In many case many online shopping stores tend to amplify the appeal of the product

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through their advertisement strategies which is not that much possible applicable for traditional
shopping because people actual can analyze the credibility of the product at the time when it is
presented in the front of the customer (Bigne-Alcaniz et. al., 2008). When it come to the protect
the data related to the customers, the traditional shopping is more feasible than online shopping
because in traditional shopping on customers name and mobile number are exposed but in case
of online shopping the complete details of the customer gets explored including their personal
details, their credit card number, their address and even the history of the customers visiting
sites. In conclusion we can say that both trends have some possible pros and corns associated
with their operation.

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References
Bigne-Alcaniz, E., Ruiz-Mafé, C., Aldás-Manzano, J., & Sanz-Blas, S. (2008). Influence of
online shopping information dependency and innovativeness on internet shopping
adoption. Online Information Review, 32(5), 648-667.
Dai, B., Forsythe, S. and Kwon, W.S. (2014). The impact of online shopping experience on risk
perceptions and online purchase intentions: does product category matter?. Journal of
Electronic Commerce Research, 15(1), p.13.
Hongyoun Hahn, K. and Kim, J. (2009). The effect of offline brand trust and perceived internet
confidence on online shopping intention in the integrated multi-channel
context. International Journal of Retail & Distribution Management, 37(2), pp.126-141.
Hsin Chang, H. and Wang, H.W. (2011). The moderating effect of customer perceived value on
online shopping behaviour. Online Information Review, 35(3), pp.333-359.
Kacen, J.J., Hess, J.D. and Chiang, W.Y.K. (2013). Bricks or clicks? Consumer attitudes toward
traditional stores and online stores. Global Economics and Management Review, 18(1),
pp.12-21.
Liu, X., He, M., Gao, F. and Xie, P. (2008). An empirical study of online shopping customer
satisfaction in China: a holistic perspective. International Journal of Retail &
Distribution Management, 36(11), pp.919-940.

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