Analysis of Factors Affecting Ability to Order Products Through Internet on Shopping Behaviour of Consumers

Running head: MARKETING
Marketing
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MARKETING1
Analysis of Factors Affecting Ability to Order Products Through Internet on Shopping
Behaviour of Consumers
There are different factors which are affecting the overall ability to order products
through online medium on shopping related behavior of the customers in the following
manner:
Firstly, there can be inclusion of financial risks wherein certain amount of money
can be lost while purchasing products and services online however, in the present scenario,
the millennials like us are not concerned relating to the online purchases in comparison to the
older generations who are skeptical in making the purchases (Chen et al. 2015).
Furthermore, there can be inclusion of learning and experience gained from
shopping online as the customers will be able to research the different products which will be
bought by them before purchasing the products. Both experiences along with learning plays a
vital role in influencing the behavior of the customers as it influences the purchase related
decisions.
Lastly, there can be cultural differences faced by the customers while ordering the
different products from online shopping website. From the different surveys, it has been
found that more than 43% of the buyers are from non-English speaking background and it is
the duty of the online firms which can be accounted for.
From the above, it can be identified that these are the different kinds of factors which
affects the ability of the shopping behavior of the consumers, however we are trying to shift
our focus on the online shopping experience and make our shopping worthy as we do not
have time to visit the offline retail stores due to the busy schedules of work life.
Advantages and Disadvantages of Ordering Online Products
There are different kinds of advantages along with disadvantages of the online
shopping which can affect the overall preferences of the buyers in a positive and negative
manner.
Advantages