OnPatrol: A Mobile App for Women's Safety - Business Plan and Peer Review

BUSINESS ENTERPRISE: CREATING YOUR BUSINESS
1

Introduction
In order to start a new business, one must have a comprehensive understanding of the market of
launching, trends and costs to build the organization. Additionally, customer preferences,
competitive strategies of rivals, etc. must be known to better position the business. All of this is
grounded on a solid plan of ideas in relation to the business. This assignment draws on
terminologies and processes of setting up a business organization. It reflects on the
aforementioned conditions for establishing business organizations and provides an original
business plan with stages of peer review and subsequent recommendations to establish a
sustainable business organization.
2

1: Original Business Concept:
A Business Model Canvas (BMC) is a vital resource for entrepreneurs because it helps them
develop a comprehensive outline about the launch plan, tactical growth scheme, the market it
would operate in and the plan for generating capital from the particular business (Joyce and
Paquin, 2016). The BMC has nine major elements that deliver focus and transparency regarding
the business.
The nine core areas of the BMC are:
 Customer Segments – This category defines the kind of customers, their natures,
attributes, expectations and needs regarding a particular product.
 Value Propositions – These are distinguishing elements of the product or service that
differentiates it from the others in the market. This defines what is ‘compelling’ about the
product and why would customers use or purchase it (Skålén, et al., 2015).
 Channels – These are the media or ways the products are promoted, marketed and sold.
This must be such a channel that works at par with the latest technology.
 Customer Relationships – This involves feedbacks, grievance redressal, etc and other
ways the business owners can communicate with their customers to build an efficient
customer-owner relationship.
 Revenue Streams – These are the ways the business can earn revenue through its value
propositions
 Key activities – This is the exact unique activity that business undertakes to compete with
others in the market
 Key resources – These are strategic distinct assets that the business have to face
competition.
 Key partnerships – These are actions that the business or company must try to mostly
avoid to focus mainly on its key activities.
 Cost structure – These describe the company’s major cost driving elements and their
linkages with revenue generation.
For the assignment, the original business concept is to develop a mobile app for women safety
named ‘OnPatrol’. Its BMC is represented as:
3

Customer
segments
- College
going
young
adults
(women
aged 18 to
23)
- Women
working in
offices
(women
aged 24
and above)
Value
propositions
- Well
coordinated
communica
tion with
live
location
tracking
- Efficient
rescue
operation
by
connecting
dials to
police,
women
safety
helpline,
etc.
Channels
- Local
wome
n
colleg
e
- Webs
ite
- Goog
le
Playst
ore
and
App
store
Customer
relationships
- Interactive
communica
tion within
the app
with
relevant
helpline
and
customer
care
- In app
reviews
and
comments
from users
Cost structure
- Marketin
g
domestic
ally
- Employe
e
salaries
Revenue Streams
- Sales
Key activities
- Organized
layout of
Key
resources
- Paten
Key partnerships
- Customer
care linked
4