Analysis of Sustainable Food Supply Chain Models

This assignment delves into the world of sustainable food supply chains, exploring models and systems that promote efficient and environmentally friendly practices. It presents a collection of research papers on topics such as mobile markets, logistics chain modeling, and data-driven pre-warning systems for food safety. The analysis also touches upon the business model dilemma of technology shifts in the context of food trucks and supply chains.

Open a food truck in Rennes France

Table of Contents
Business Development Plan Report ................................................................................................1
INTRODUCTION...........................................................................................................................1
Terms of Reference for Proposal................................................................................................1
Approach taken to Design & Structure of Report.......................................................................1
Relevant Models & Information Sources Used..........................................................................2
Rationale.....................................................................................................................................3
Actionable Assumptions.............................................................................................................3
Timescale for Achievement........................................................................................................3
Vision..........................................................................................................................................4
Mission........................................................................................................................................4
BUSINESS CONCEPT...................................................................................................................1
Product/ Service..........................................................................................................................1
Target Market..............................................................................................................................2
Value Added................................................................................................................................2
Specific Features.........................................................................................................................2
Who is involved..........................................................................................................................3
Windows of opportunity.............................................................................................................3
FEASIBILITY RESEARCH ..........................................................................................................4
THE FEASIBILITY RESEARCH PLAN.......................................................................................4
PRIMARY AND SECONDARY DATA NEEDS..........................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
5 KEY AREAS OF FEASIBILITY RESEARCH...........................................................................7
Product and services feasibility...................................................................................................7
Market Feasibility.......................................................................................................................7
Industry feasibility......................................................................................................................8
Organisational Feasibility.........................................................................................................12
Financial feasibility...................................................................................................................13
AMBITION VS ABILITY............................................................................................................14
BUSINESS MODEL.....................................................................................................................15

Core strategy.............................................................................................................................15
Business Canvas Model............................................................................................................16
BUSINESS PLAN FOR A NEW FOOD TRUCK SETUP .....................................................22
IN FRANCE..............................................................................................................................22
Executive summary...................................................................................................................23
Geographical market location and customer acceptance..........................................................23
Business potential......................................................................................................................23
Introduction...............................................................................................................................24
The industry, company & products...........................................................................................25
Core strategy.............................................................................................................................25
Start-up Plan..............................................................................................................................26
Marketing Strategy....................................................................................................................26
Potential risk for Chuck & Chick restaurant.............................................................................30
Financial Strategy......................................................................................................................32
RESEARCH REFLECTION REPORT.........................................................................................38
REFERENCES..............................................................................................................................48

Topic: Open a food truck in Rennes France.
Business Development Plan Report
INTRODUCTION
This report is based on a business idea of launching food Truck in Rennes, France. These
days, there is trend of food trucks, which has semi prepared food and can take truck from one
place to another. These trucks move from one place to another in order to conduct provide
services at different places (Ab Wahab and et. al., 2017). Name of this food truck business is
“FC Burger”. This name is suitable because this food truck serve customers at Fifth crossing of
A.K. Street, France. This is the business, which provides burgers and Smoothies to consumers.
This business has growth prospects in current market, so entrepreneurial idea of opening food
truck has more scope and growth.
Terms of Reference for Proposal
It is necessary from opinion of business to assure that its business proposal can convey
effective business strategy, which helps in outline top- notch outcomes. Hence, business proposal
is comprise on:
 Presenting well-structured and unique business idea.
 Screening viability of business proposal.
 Giving coherent business model such as strategic resources, core strategy.
 Drafting that new venture plan to be work effectively.
 Forecasting outcomes of business from various perspectives.
Approach taken to Design & Structure of Report
There is specific structure, which is followed to conduct this report. With following
specific structure, it is easy for reader to understand which heading covers what matter
(Alqatawni, 2016). With topics under this report are divided into 5 sections:
Introduction- This is the first section, which provides complete information about
starting new business, name of new business, assumptions to be followed for new business, etc.
This make clear understanding about factors, which are considered while opening new business.
This also covers assumptions in business development plan. This also covers time required to
launch new business.
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Business concept- In this section, information is collected about generating business
idea of “FC Burger”. This provides information about food variety in menu, quality of food, etc.
This helps to know about target consumers and provide aspect, which makes this association
different from other Food Trucks (Berk and Leib, 2012).
Feasibility study- There are risk associated with opening new Food Truck. There is
requirement of different resources such as finance, employees, technical and expertise
knowledge, etc. In this section, there is requirement of feasibility plan, which is relevant in
context of change in plans and policies. Research methodology is used in this section to collect
information about tools and techniques used. In this research, there is study of market, product
and services, industry, organisational and financial factors (Brown, 2017). It is easy to
understand what components are required to undertaken while launching new business venture.
Business Model Canvas- Business Canvas Model is the framework, which has complete
information about factors, which has to be considered such as suppliers, consumers, partners, etc.
This helps to understand people are required for successful launching of “FC Burger”. As there
are many activities, which are performed by different individuals, so in order to distribute
properly, business canvas model is discussed.
Business Plan- This is the last section in business development plan. This is the section,
which provide information based on collected data. This is the last stage of execution as per this
risk and growth prospects for “FC Burger”.
Relevant Models & Information Sources Used
There is requirement of some information about external environment of society where
business is operating. Conducting business operations is not easy, there are some changes which
has to be considered to get positive outcome. In this business, report of launching new business
venture “FC Burger”: Porter's Five Force Model, PESTLE, Value chain analysis and business
canvas model is used. With the help of this framework, it is easy to understand components to be
considered (Coulombe and et. al., 2015). In this report, information is collected from secondary
source in order to get overall complete information in better and effective manner. With Porter
Five Force Model, entrepreneur is able to understand growth prospects for business enterprise.
They can plan business operations accordingly.
Rationale
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Rationale behind conducting this business is individual wants to become entrepreneur
because he do not want to continue working under someone else. This was his childhood dream.
As individuals is shifted to Rennes, France, so in order to reside their properly some source of
income is required. As per candidate's point of view, there is more scope of growth and
profitability is high (Esparza, Walker and Rossman, 2014). There are different food truck, which
provide satisfactory services to consumers. Another reason behind selecting this business and
dealing in burger and Smoothies sector is that individual worked for restaurant names as “Le
Zink” in Tunisia. This association deals in Burger segment so individuals has complete
knowledge about various types of burger.
Actionable Assumptions
For develop the coherent business as well as financial models, it is necessary to take in to
the consideration main key points which underlying market scenario and required to reaching at
right decision which preparing business proposal. There are some assumptions related to
proposal mention below:
 There is a more demand of the food truck that have capability to provide its food items to
tourists on the different destination places.
 France in Western Europe is framed for its fashion houses and classical art museums
consisting Monuments and Louvre. Other than this, there are some other places for which
travel come to visit. FC Burger will easily provide its offers to different places in order to
set its business at market place ( Fernandes, 2017).
 Chefs are hire from various places, which will, committed to project.
Timescale for Achievement
The work over for this project will be commenced from May 2019 and end in last march.
Under this, market research for this project will performed with purpose to identify potential risk
and opportunities, which are available for FC Burger food Truck within Rennes, France. In mid
of June, locations of the food truck will be identified as well as examined according to pros and
cons (Ghezzi, 2017). After setting up business, there is a need to have the license of business,
vehicle etc. After this, there is a requirement to hire the capable people, which have the proper
knowledge about business. These people are marketing managers, finance managers, research &
development teams, chefs and many others. These all people give their contribution in attaining
the set objectives and sustain at market place for long period.
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Vision
Vision of “FC Burger” is to provide different types of burger and will open three outlets
in different parts of France within two years.
In order to achieve this vision, there is more emphasis on quality and cost of products. As
food is availed from food truck by students, college going candidates, etc. Therefore, quality has
to be up to the mark.
Mission
There are some aims, which are satisfied by entrepreneur of “FC Burger” to get positive
impact on their growth and development. So mission are-
 To make “FC Burger” favourite place for people for take away, eat, and drink at nominal
price.
 To place food truck best destination for satisfy burger craving of people and provide fast
services to minimise waiting time.
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BUSINESS CONCEPT
“FC Burger” is food truck, which provides food truck services to consumers at Fifth
crossing of A.K. Street, France. It provides smoothies and burgers to customers. Main concept of
forming this attractive business plan is that Malta is tourist destination place where large number
of tourists visit from various countries (Gredi and Farah, 2015). Food truck will be helpful in
provide the better food facilities to various tourists from one destination place to another.
Generally, the food truck is truck that transformed in to mobile kitchen equipped for prepare,
cook and distribute foods.
In this present time, United States influencing whole world so business owner will
require to develop my business in France. It will serve food to people of France with love. For
starting business, Owner will purchase the small food truck at starting stage even used one that
will in the good condition. It will renew it and develop the necessary changes inside to seek
effectiveness as well as efficiency. Through this, the cost will be less involved of business owner
and able to attract the streetwalkers (Hughes and Boys, 2015).
The main reason behind starting this concept is to serve food aside as well as deliver from
one place to other in context to keep consumers not moving and not to be crowded in same place.
In Food & Beverages industry of Malta, competition level is high and there are many players,
which already exists in these same types of business in various style. Therefore, in context to get
position, there is a need to think some innovative ideas related to food so that large number of
customers can be attract. In Malta, there are many different destination places where food truck
can provide its services for an instance Blue Lagoon, Island of Comino, Golden Bay Beach,
Family Fun Times at Popeye Village and other destination places (Isoni Auad and et. al., 2019).
Product/ Service
“FC Burger” will provide the different variety of food items such as Smoothies and
Burgers. These different variants of Smoothies and Burgers mention below:
Burgers Smoothies
 Chili Burger
 Pepperoni Pizza Burger
 Verde Burger
 Classic Burger
 Strawberry Shortcake Smoothie
 Pomegranate-Berry Smoothie.
 Pineapple-Coconut Smoothie.
 Spa Cucumber Smoothie

 Meat-O-Rama Pizza Burger
 Brocco Burger
 Barbeque Burger
 Blue Moon Burger
 Cowboy Burger
 Black Raspberry-Vanilla Smoothie.
 Mango-Banana Smoothie
 Peanut Butter and Banana Smoothie
 Avocado Smoothie
 Razzy Blue Smoothie
Above mention food, items will provided by FC Burger with the different variants which
aids in capturing the attention of the large number of consumers towards company. On the other
hand, FC Burger will provide the some other fast food in future after successful (Jones and
Bonevac, 2013).
Target Market
The target market refers to specific group of people at which product or service is aimed.
It is group of customers within business's serviceable which available market at which main aim
of business to marketing efforts and resources. In addition to this, target market is subset of total
market for service or products. In business, main obligation of higher authority is to choose
market in context to making offering of company reliable and efficient. FC Burger mainly deals
in Burger and Smoothies with different variants (Kawamura and et. al., 2014). The target market
of FC Burger food truck is to travellers or young people, which like fast food more. It will create
the value for company in order to developing better opportunity for increase operations of
business at international level.
Value Added
In value added, consumers receive something that has some value for them. It can means
the repeat consumers, brand loyalty and selecting the product over competition. In France,
competition is high in Food & Beverages industry. There are some other food truck which
already operating their business in France (Lee and Choi, 2016). It will provide its services and
fast food items at the reasonable costs so that large number of consumers can be attracted
towards it and with the help of this business will be enhanced in a proper manner.
Specific Features
This aspect of plan represents why idea of the start- up of food truck business is better as
specific specifications of FC Burger is mainly deals with the high quality of food items and

drinks across France. The specific feature of this food truck business that it will provide the
Burger and Smoothies based on requirement of people (Leib, 2013). It will help in develop the
better value in order to satisfying the demands and wants of people in competitive marketplace.
Along with the tourists, FC Burger will take care the needs of local people as well.
Who is involved
FC Burger is a food truck business that is established through one person named Fung Su
Wangdu. This person is specialised in Burgers and have the proper knowledge about Burgers
because he has been working in catering and restaurant. In set up of start-up business, Fung Su
Wangdu choose some suitable candidates which able to put their efforts ion development and
productivity of business. A single person will set up FC Burger food truck and it is included as
founder of company (Leonard, 2014).
Windows of opportunity
Decision making of set up food truck business in Rennes, France develop effective
opportunities for business. The name of food truck is FC Burger that will provide its food items
in the different destination places. It will help in develop value for company in order to attracting
the local and international people (Likhitweerawong and Dowpiset, 2015). The FC Burger will
provide mainly Burgers and Smoothies. It provide the food items with the different variants. It
will help in provide the better opportunities to FC Burger food truck.

FEASIBILITY RESEARCH
The feasibility study refers to process of identifying execution of project ability. It is an
analysis or efforts to analyse cost as well as advantages of business in context to explain
effectiveness as well as efficiency of tools and methods of project. It is explained as analysis of
the proposed project for conducting an in- depth study for examine validity as well as reliability
of specific plan (Blythe LaGasse, 2013). It is an assessment of practically proposed system or
project. Its main objective is to rationally as well as objectively uncover weaknesses as well as
strengths of proposed venture or existing business. On the other hand, well- designed feasibility
study should give the historical background of business, description of service or product,
detailed of management and operations, legal requirements, financial data etc. In addition to this,
feasibility studies can give management of company with important information that could be
prevent from from enter in to the risky business blindly. For identify main problems which faced
through “FC Burger”, there is a need to develop proper feasibility plan. It will be helpful in
conduct research about market and internal capability that possess business to attain
sustainability of market at the initial stage. For conducting feasibility business plan, there is a
requirement to “FC Burger” to identify viability of project in regards to product/services, market,
Industry, organisational and financial feasibility. This investigation will provide support in
identifying short- comings through which food truck can overcome to attain competitive benefits
as well as sustain at market place for long period.
THE FEASIBILITY RESEARCH PLAN
The feasibility plan is helpful in identify whether business can be succeed or not. Mainly,
it can be seen as study that is being to be conducted for analyse that whether proposed concept
would be successful or not in future. This kind of plan is generally based on some of the main
components such as depth investigation, data collection and supportive evidence for the provided
sources (Cope, 2015). In this given feasibility study for “FC Burger”, initial stage will provide an
in- depth study as well as present status of food truck business in France. These types of market
investigation will aids owner of firm in understanding thoughts or views of the local people
regarding the food truck business. For the better feasibility plan, the data and information will be
gathered from visitors and local people of France in context to check the feasibility of business
(Abdulla, Sayidmarie and Tokhi, 2014).

PRIMARY AND SECONDARY DATA NEEDS
For analyse feasibility of the business plan, it is necessary for the “FC Burger” to collect
information and data from different sources so that they will able to convert ideas in to reality
based on effectiveness. It is necessary to collect the data or information from the authentic
sources so that outcomes will be better (Low and et. al, 2015). For collecting information, there
are two different sources of the data collection and these are primary and secondary methods.
These are given below:
Primary method- It is a kind of data collection method under which data and
information can be collected for the first time. It is specific and original in nature to research
issue under study. The different sources of gathering information are experiments, questionnaire,
surveys, observations etc. The primary data collected through researcher is accurate and reliable
in nature as it is collected through including area of the concern in mind. In addition to gather
information related to feasibility of food truck business plan, there will be need of develop
questionnaire that help in collecting the opinion of target market concerned with this idea.
Questionnaire is a research instrument, which consist of series of questions, which are
prepared for purpose of gathering information from respondents to find solution to research
problem. It is mix of close-ended and open-ended questions. Telephone, computer or post
(Cuesta and Gwynne, 2016) can carry out questionnaire face to face. Questionnaires provide
relatively cheap, quick and efficient way of obtaining large amount of information from a large
sample.
Secondary method- It means that the data is already collected as well as analysed
through other person. Under this, information is collected through other researcher already over
the specific subject area. For collecting the information from secondary method, investigator use
various sources for an instance books, articles, journals, internet sources and many others. In
order to conducting the feasibility research over business plan of “FC Burger”, the online article
and blogs over industrial investigation will be use in context to examine opinions of the other
people over business concept.
RESEARCH METHODOLOGY
It refers to systematic plan for conducting an investigation in a proper manner. It is a
theoretical analysis of methods, which applied to field of study. It is related to theoretical
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analysis of body of principles as well as methods, which are related to knowledge branch. It is a
systematic and theoretical analysis of methods, which applied to area of study. It is related to
theoretical analysis of methods, which applied to specific area of study. Generally, methodology
is research strategy that outline way under which investigation is to undertaken between the other
things, determines method, which need to be used (Aromataris and et. al., 2014). The research
methodology is helpful in provide the detailed description regarding number of methods as well
as techniques which are used to conduct a research in an effective or better manner. Through
assessing the research methodology, leaner can able to predict reliability as well as feasibility of
current information. On the other hand, it is necessary for “FC Burger” to use the correct
methods and tools for collecting the right information and data that help in support to judging
business plan of food truck according to its feasibility.
Objectives and Scope
The main objective of “FC Burger” is to give the variants in smoothies as well as Burgers
by opening the three outlets in various parts of France within two years. It will provide the
different tastes in a healthy way. It will provide its food items at reasonable cost so that people
will enjoy and attract towards the food truck business (John, 2014). The scope of this business is
wider because people, which travel, like the healthy food most. It is a new concept and will help
in attract the local people and visitors in France.
Sample description
For conduct feasibility analysis, there has been questionnaire prepared under which some
respondents will be consumers of this food truck business that consists about local people and
tourists. There are 30 respondents will be selected by using random data sampling methods
because it does not provide any kind of biasness among chosen respondents. In context to collect
information, questionnaire will be developed and then available on its official website, which can
be, accessed through consumers after clicking over advertisement that placed on different social
media sites for an instance Twitter, Instagram, Facebook and many others. Through clicking
overt it, user will able to access home page and able to know about unique concept about its
providing to customers (Jetnikoff, 2015). The respondents will fill their personal data to provide
their opinions as well as ideas by using questionnaire. In addition to this, data gathered by
questionnaire methods will aid food truck business in identifying views of the targeted
consumers or identify feasibility of the business plan.
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5 KEY AREAS OF FEASIBILITY RESEARCH
For identifying feasibility of the business plan, it is necessary for “FC Burger” to perform
an investigation over the five main key areas, which consists product/ service, industry, market,
organisational and financial feasibility. It is helpful in determining the capabilities as well as
abilities that business can use to attain the competitive benefits and sustain at marketplace for
long period.
Product and services feasibility
At the time of feasibility stage related to product development, there is a need to
company to collect information as well as perform an analysis to assess feasibility of new
product (Klamt and Mahadevan, 2015). It is one of the most necessary thing that “FC Burger”
need to be analyse on the basis of market perspective is food items such as Burgers and
Smoothies which it will offer in France. It is most of most necessary things that require to be
include while performing feasibility, as all capabilities of company are useless until it have
unique goods to provide at market place and compete with its existing competitors in France.
Market Feasibility
It refers to logical study and marketing plan regarding course of an action to be taken. It
is related to study about market viability of project in regarding of its ability for fulfil
requirements and preferences of consumers in a better or effective manner. This study involves
research of target market determining potential threats as well as searching the solutions in order
to overcome from them. It takes in to an account to significance of business in projected area. It
identifies depth as well as condition of specific real estate market and its ability to support
specific development (Ping and et. al., 2012). It is related to performing the market analysis to
identify the situation and market capability to support specific development that firm is seeking
for this. Generally, an examination that any of the business undertakes to analyse the capacity
and ability will lead to be finish of the business project in successful manner. In addition to this,
there are different components, which require to be considered in study of market feasibility for
an instance description related to sector and also its background, existing market position and its
analysis, opportunities, competitive factors etc. Market feasibility study identifies condition and
depth of specific real estate market and its ability to support specific development. There is a
need to FC Burger to assure the market feasibility through examining dynamics under which it
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operate its business. It will be helpful for restaurant in identifying that company will able to
position itself in the market in an effective manner. With the help of performing the feasibility
analysis over France market, FC Burger will able to identify demand of food items that it will
plan to offer at marketplace. Under this, information can be collected with the help of using
secondary methods. In this, information is collected by using different sources for an instance
books, articles, journals etc. It will help in provide the information regarding needs as well as
preferences of customers in an effective or better manner. In context to this, FC Burger will able
to collect data or information related to tourist arrival in country and the different variants of
Smoothies Burgers they like the most (Nyakerario Misati and et. al., 2012).
Market Feasibility analysis consist description concerned with customers traffic in the
market, sales projection and the existing players which already exist at the market place.
Through performing the market feasibility analysis, FC Burger will able to identify threats and
most beneficial opportunities, which are present at market in order to support forming business
strategy to attain competitive benefits.
Industry feasibility
It refers to procedure of conducting investigation over an industry under which the
business operated to identify attractiveness of an industry in context to threats as well as
opportunities, which are available. It is a technique through which firm can determine its actual
position in similar sector as comparison to its strong competitors (Al-Oqla and Sapuan, 2014). A
better industry analysis is recognised as most necessary aspect related to the feasibility study and
will helpful for a person to identifying main attractiveness of provided services as well as
products of company. In addition to this, industry feasibility is effective in determining rivals of
business with in commercial centre. Under this, main consideration of FC Burger is to analyse
feasibility of its food items or business at marketplace. In addition to this, main emphasis of FC
Burger is to check the feasibility of fast food items in France. Main aim of FC Burger is to
perform better feasibility analysis for Food & Beverages sector of France in order to identify
development opportunities present for the food truck business. For gather information related to
this, secondary method of data collection will be used through FC Burger food truck (Kanadasan
and et. al., 2015).
PESTLE analysis is effective for determine the external factors which affect business. It
is a framework that is mainly used to analyse as well as monitor macro- environmental factors,
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which may have profound effect on performance level of company. This kind of tool is mainly
useful when beginning new business or enter in to the foreign market (Lucan and et. al., 2014). It
describes framework of the macro- environmental factors, which used in environmental scanning
component of the strategic management. It is a strategic management tool that FC Burger can be
used to examine the internal and external factors which can affect situations in Food Truck
Business. The PESTLE analysis of FC Burger mention below:
Political factor- This factor influencing the business mainly way Government will be
influence sector or an economy. The political factor impacting fast food sector can different from
one country to another. There are different regulations developed through government such as
hygiene and food quality, wages etc. It is necessary to FC Burger firm to follow all the
regulations when conducting its food truck business in France.
Economic factor- Under this, state of country and the unemployment rate can develop
impact on fast food sector. Healthier alternatives to the foods which costlier as comparison to the
fast food. The food truck can be access the vibrant easy availability of liquidity and financial
markets in equity market for expand the business at global level. On the other hand, food interest
rates, consumer spending and taxation all develop its impact on options as well as opportunities,
which are presented in food industry in France (Lucan and et. al., 2013).
Social factor- Each culture and society has his or her own way of conducting the
business. These factors cannot help organisation such as FC Burger to better understand of
conducting business but helpful in understand preferences of consumers in market in which it
operate its business. This factor consists acceptance of the entrepreneurial spirit, gender roles,
traditions, attitude, demographics towards certain services, products and the leisure interests. As
FC Burger will set up the new business that deals in Burger and Smoothies. For influencing the
opinion of people, social media and traditional media both are growing rapidly and FC Burger
can leverage this kind of trend for develop better marketing network (Mohan, Gopalakrishnan
and Mizzi, 2013).
Technological factor- Technology is fast and rapid disrupting different sector and this
factor develop its impact on business activities and functions of company in order to access more
information, supply chain disruption, access to the mobile phone while driving empowerment
etc. The FC Burger execute the new technology for reduce its production cost and meet with the
expectations of customers in an effective manner.
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Legal factor- Legislations plays a necessary role in country. The government developed
different regulations and company should be follow them in an effective manner. FC Burger has
to include the various legislations before conducting business in France. Different laws, which
FC Burger should be followed, are copyright law, discrimination laws, intellectual property
rights protection, data protection laws etc. The FC Burger should have the certifications about
obtain the hygienic and safe food (Morgan and Barden, 2015).
Environmental factors- Over last decade environmental factors and sustainability are
most necessary for business. Pressure groups and government both are the fast asking company
in order to adhere the environmental standards. Some of environmental factors are climate
change, limiting carbon footprints, insurance policies, safe water treatment etc. In addition to
this, Recycling is most emerging as norm rather than better thing to do in the several economies
(Naylor, 2012). The FC Burger food truck has to develop the different plans in regards to adhere
regulations and meet with expectations of consumers in Technology & Operations sector.
For identifying feasibility of industry, FC Burger can execute the Porter's five-force
model. A tool is mainly used for analysing the competition of business. It draws from the
industrial company economics for derive the five forces that identify competitive intensity and
attractiveness of sector in regards of profitability. It is a model that determines as well as analyse
the five competitive forces that give shape to each sector and helpful in identify the strengths and
weakness of industry (Vyn, Virani and Deen, 2012). It is mainly used to determine structure of
an industry for identify the corporate strategy. This model can be easily applied to any segment
of economy in context to search for attractiveness and profitability. This framework is helpful in
analysing the competitive environment of firm. It aids to determine where the power lies in
situation of business. It is useful both in the understanding strength of current competitive
position. Under this, strategic business manager is seeking to develop edge over competitors
organisation which can use this kind of model for better understand sector context under which
company operate its business. This model is widely uses in the business that has five different
components and derive competitive position of company within sector. The strategic analyst use
the Porter's five forces in order to understand whether new services or products are profitable in a
proper manner. This model is helpful in check feasibility of FC Burger. It includes different
aspects that FC Burger food truck execute in its business operations in France. Food truck is a
new concept that attract the people through providing its services from one place to another in
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France. It will sell the Burger and Smoothies with the different variants. It will develop some
uniqueness in its food items and drinks which people will like the most. This will provide the
better experience to customers by providing them better quality of products and provide them the
better experience. The different components of Porter-five-forces mention below:
Bargaining power of customers- Under this, bargaining power of the consumer’s looks
at ability of customers to affect quality as well as pricing of services and products in an effective
manner. When number of customers of specific product is low then in this case they have more
power to impact on quality as well as pricing. When the customers purchase goods in the
minimum quantities then their bargaining power will be low (Celma, Blázquez and López-
Rodríguez, 2013). The factors which impacting this force are concentration of purchaser,
bargaining leverage, dependency on products, price sensitivity, volume of trade and many others.
Bargaining power of customers will be high if they procure large volume of products. In food &
Beverage sector, choice as well as needs of customers are changes rapidly and it will develop the
negative impact on business of FC Burger. FC Burger is a food truck that offering the different
variants of Smoothies and Burgers. In context to this, FC Burger food truck have high power as
customers can able to take services easily without go to restaurants. Due to the high cost of food
items based on customers choice, uniqueness of concept will attract large number of consumers
towards food truck that will aids in generate more revenue as well as profit.
Bargaining power of suppliers- In this, supplier's bargaining power is explained as
market of inputs, the suppliers of components, services, labour and raw materials to company
can be source of the power over firm when there are some substitutes (González-González and
et. al., 2013). It represents an extent to which suppliers can be influence costs. If number of
suppliers will be more then in this case buyers cab switch easily to competition because there is
not supplier who can influence costs as well as exercise control in sector. If in case if supplier is
low then they can push or enhance their cost and can be more powerful. In addition to this,
bargaining power of supplier for the FC Burger food truck is high as it provides the materials for
preparing the food items in France. Therefore, suppliers has power to the demand of food deliver
at the high cost as comparison to the others.
Threat of Substitutes- When consumers can select among many substitute services of
products then businesses are the price taker, identify costs etc. When company will follow the
product differentiation then it can identify ability of the purchasers to switch to competition.
11

Under this, risk is moderate because there are some existing food trucks available in France. On
the other hand, in context to local consumers they are able to get the high quality of food services
at different places (Yetilmezsoy and et. al., 2017).
Threat of new entrants- When barriers to entry in to sector is high then in this case new
business can enter in market hardly because of strong competition and high costs. When barriers
to entry in to sector us low then the new businesses can take the benefits of economies of scale.
This force is Drive Company to an edge as there will always be fear of the new competition and
losing market share. In the Food & Beverage sector, entry of new entrants is high. It will be
disadvantage for FC Burger due to entry of new entrants with innovative ideas (Newman and
Burnett, 2013). In addition to this, new entrants can take up the market through Strom due to
there are not more restriction in this sector.
Competitive rivalry- In high competitive sector, companies can exercise less or there is
not control on costs of services as well as products. In this, main driver is capability and number
of rivals at market place. In this, barriers as well as issues to new entry analyse challenges of
company when they are enter and then leave sector. There is more costs includes in developing
new goods and research the costs. In Food & Beverage industry, competition level is high and
there are some food trucks already available, which sell the different kinds of fast food items in
many areas of France with some uniqueness (Schaffer, Sandau, and Diedrick, 2013).
Through using the Porter's five force model it has been analysed that environment under
which company is working. It is helpful in analysing macro environment of business as in what
are external forces which driving sectors and companies as well. It includes all those forces,
which are not in control of business. The main reason behind using this model is to examining
the weaknesses as well as strengths of business in an effective manner. Using the Porter-five-
forces and in what manner industry they apply to sector can able firm to adjust its business
strategy for the better use of its resources in order to generate the high earnings for investors.
Organisational Feasibility
It is explain legal as well as corporate structure of business. The feasibility of company
may consists information of professional background regarding principals and founders of
business and what different skills they can be contribute towards business (Daniilidis, Herber and
Vermaas, 2014). This rather analyse is conducted to identify whether proposed business has the
proper management expertise, resources and organisational competence to launch business in a
12

successful manner. FC Burgers is food truck that will offer Smoothies and Burgers with various
variants in unique manner. This business will operate by one-person name Fung Su Wangdu.
This person have the proper knowledge about the food business and through this, it will earn
high profit.
Financial feasibility
Financial feasibility is one of most necessary feasibility analysis that needed to be carry
out new project. Under this, financial lenders put their emphasis of analysis to assure that project
lives up to expectation of performance. It is a procedure by which profit of project can be
properly estimated (Nepal, Grala and Grebner, 2012). FC Burger is food truck of Malta that open
its business in France. In this, there are some of the different considerations for setting up budget
idea for the business of food truck in France. There are different components included in
financial feasibility mention below:
Set up capital: It refer to the investment done by the business owner while developing
new business. However, there are various sources of finance such as financial institution but
using the personal capital decreases the risk factor associated with pay back of loan and amount.
For instance, £11,000 capital was bought up by owner out of this capital £4000 is utilised in
operational capital, £80 to pay rent and so on.
Equipment and Decor: To maintain the interior of FC Burger Company has to incur cost
on various equipment’s such as necessity or utilities required in kitchen, dining area, machine,
tables etc. The theme of the restaurant must be reflected on its ambience for which company has
spent £500.
Manpower: Manpower are the assets for company as they help the business to attain its
goal. In return, they get certain amount known as salary, wages or remuneration. Therefore,
company spend around £500.
Marketing and PR: Based on the planning and preparation of budget company makes the
expenditure to implement their plan successfully. For instance, selected company can promote
its brand through print media such as food magazines or broacher and word of mouth.
Revenue: Revenue refer to the amount generated by the company it is not necessary that
every month or year company will receive same profit but they can make precaution to enhance
their profitability (Goda and et. al., 2018). As if initially FC burger was not able to reach at
13

breakeven point then it made significant efforts to maximize the gap between total expenditure
and total revenue.
Break-Even Analysis: It refer to the situation where total revenue incurred by business is
equal to the toll expenditure incurred by business to run its business (Ongkunaruk, 2015). It
helps to identify the sales generated by company as well as production expenditure made by
company. Herein, FC burger 10% is the gross margin where company neither experience any
profit or loss.
Return On Investment: It has been estimated that FC Burger will receive profit margin of
25% and return on Investment of 35% .
Return On Investment
Description Year-1 (£) Year-2 (£) Year-3 (£)
Net Profit 42656 50807 55707
Investment 95288 114236 132507
ROI 35% 35% 35%
Profit Margin
Description Year-1 (£) Year-2 (£) Year-3 (£)
Operating Profit 33216 40364 42378
Revenue 95408 116236 113204
Profit Margin 25% 25% 25%
AMBITION VS ABILITY
FC burger is based on the fast food theme that provide various variants in burger as well
as smoothies. They have considered the taste as well as preferences of local customer before
introducing various products in the market. Moreover, company make sure whom so visit the
restaurant must develop the taste for product and get preferred product (Peñate, 2015). The
restaurant usually target upper as well as upper middle class or especially youths who can get fun
area to sit and gossip with their friends. Accordingly, the structure of company is enhanced with
14

the increase in profit that helps the firm to gain existing opportunity and gain long-term
sustainable development.
BUSINESS MODEL
Business model is explained as core strategy of firm that need to be followed to get the
sustainability and acceptance of market for long time. The business model is explained as
rationale of how the company develop, delivers and capture in value in social, economic, cultural
and some other contexts (Petersen, 2014). The business model is a plan for successful operations
of business, determining revenue sources, products, intended the customer’s base and financing
details. It consists explanation of service and product that company will sell and will provide the
products at reasonable cost. The business model is conceptual structure that help in support
viability of product or firm and also explain how organisation operated an, make money and
intend to attain its objectives. For FC Burger, business model plays a necessary role as it will
help in provide the information about details of business and attract more investors, motivating
the employees, managers etc.
Core strategy
The core strategy refers to strategic document that setting out vision and the planning
framework for district. It includes the core strategic policies, which give for development needs
of district. Core strategy is related to development plan document that setting out spatial strategic
objectives and vision of planning framework for area and having regard to community strategy.
France is in Western Europe and it is framed for its classical art museums and fashion
houses consisting monuments and Louvre (Philipson, 2016). In France, people come from the
different countries on many different destination places. FC Burger will provide its services and
food items to people at different locations. Through this, it will attract the local people and
tourist.
For develop position of business in France, core strategy of FB Burger is to provide
hygienic and fresh food items. It specialise in Burger and Smoothies with the different variants.
The other core strategy for attracting the large number of consumers is to use the social media
platform. The main reason behind using this kind of strategy is to target the large number of the
visitors from various nations. In context to develop awareness between the consumers at global
level, social media is one of the better option (Robinson and et. al., 2016). With the help of using
15

these all core strategies, FC Burger food truck will develop its business in successful manner in
France. It will earn the more revenue by conducting its business operations.
Business Canvas Model
Business model canvas refers to strategic management and lean to start up template for
developing new and existing business models. Business model canvas is great tool that aids in
understand the model of business in structured and straightforward way. This model is graphic
representation of number of the variables, which shows value of company. The business model
canvas can deployed as strategy tool for development of company. Business model canvas can
be deployed as strategy tool for development of new business (Sakai, Kawamura and Hyodo,
2017). It is helpful in analyse situation of existing business. It is a kind of visual chart with the
components which explaining value proposition of product or firm, consumers, infrastructure
and finances. These all elements of Business Canvas Model contribute towards forming concept
of business and align towards structure in systematic and effective manner. The Business Canvas
Model of FC Burger mention below:
Key Partners
 Customer
s
 Investors
 Branch
heads
 Suppliers
 Local tour
operators
Key Activities
 Marketing
 Serving
meal in
limited
time
 Enhancing
customer
experience
Value
Propositions
 Lower
cost meal
 Fast
service
 Quality
Customer
Relationship
 Customer
database
manageme
nt
 Interacting
by social
media
sites
Customer
Segments
 Local
people of
France
 Visitors
Key Sources
 Financial
Channels
 Physical
16

Resource
 Physical
resource
 Human
Resource
outlet
 Social
media
communic
ation.
Cost Structure
 Fixed
 Variables
Revenue Streams
 Revenue per meal
 Advertisement
17

Key partners- This part of business model elaborates regarding some key members, which are
necessary for development and success of business. The key partners of FC Burger are Branch
heads, Investors, Suppliers and Local tour operators. These all the partners give their
contribution operations, which are performed in business of food truck. In context to this, there
are some other partners such as customers, which are responsible for development and profit
level of FC Burger through having services, which are provided (Siegel, 2012).
Key activities- It represent what firm must to do to make business model work. This part explain
about the activities, which FC Burger will be perform. Different activities are mention below:
Marketing- It is one of most necessary activity that FC Burger is necessary to be perform
to create the awareness about services of food between the targeted consumers. For this purpose,
the marketing head of food truck business decided to promote services by using the social media
platform.
Serving meal in limited time- Under this, FC Burger will serve its food items such as
Burgers and Smoothies with in the limited period so that customers cannot wait (Sims, 2013).
Enhancing customer experience- By providing the different variants of Smoothies and
Burgers, FC burger will able to provide the better experience to local people and visitors of
France.
Value prepositions- It is promise of value that to be delivered, acknowledged and
communicated. It belied from consumers about how the value will be acquired, delivered and
experienced. It can be applied to while firm, customer accounts, services and products. This
section includes detailed description regarding variety of the features that FC Burger will provide
to its consumers for develop value in front of the marker and able to satisfy customers
satisfaction (Tian, 2017). Different elements related to value proposition mention below:
Lower cost meal- The FC Burger is planning to provide its food items in low cost that
help in attract the large number of consumers towards food truck. It will help in creating the
value in front of people as they can get the tasty food at reasonable cost.
Fast service- It will help in provide its food items fast so that people cannot face any kind
of complexities during the ordering food. It will provide the fast service to its consumers (Strand,
2015).
Quality- Its focus on the quality of food items so that people will attract more. FC Burger
will maintain quality of its products by providing hygienic and fresh good items.
18

Customer Relationship- It refers to an approach of manage interaction of firm with current as
well as potential consumers. It use the data analysing regarding history of consumers with firm in
order to make improvement the relationship of business with consumers for the purpose of
enhancing sales. The customer relation is procedure through which firm can develop, establish
and manage relationship with consumers (Tongur and Engwall, 2014). Better customer
relationship include listening the concerns as well as requirements of customers in an effective
manner.
Customer database management- FB Burger has decided to maintain data, which are
related to personal information of consumers in context to communicate with them and keep
them informed regarding the products which restaurant is offering to consumers on regular basis.
Interacting by social media sites- For developing the long-term relation with consumers,
FC Burger can also communicate with its target market by using the social media platform.
Under this, they can post pictures of food truck over sites such as twitter, Facebook Instagram
etc., so that they can able to determine views of people by their valuable comments and reverting
over this.
Customer Segments- It refers to procedure of dividing the consumers in groups that is based on
homogeneity factors, which share in context of preferences, spending power, choices, gender,
and age. The segmentation are divided in to different parts such as Demographic, Psycho-
graphic, Geographical and Behavioural (Truong, Kolin and Mawas, 2016). The customer
segmentation is done through FC Burger based on demographic segmentation.
Local people of France- in France, there are some other food trucks which already
providing its food services to people so somewhere it will be complex for FC Burger to sustain
in France. As FC Burger is specialise in Burger and Smoothies and with offering the different
variants, it can attract the local people.
Visitors- In France, there are many people, which come from different countries for
travelling purpose. In order to generate the higher profit, FC Burger will provide the high quality
of food items to visitors in a better manner.
Key Sources- It refers to building block that explaining most necessary assets which are required
to make work of business model. The key resources can be intellectual, physical, human and
financial. This part contains detailed explanation regarding number of the sources, which are
19

necessary through FC Burger food truck to work over business plan. Key sources are necessary
through restaurant mention below:
Human Resource- For execute the business plan, there is a need to FC Burger to hire
staff that is specialise in Burger and Smoothies. In context to this, company is hiring the
experienced people, which are able to handling as well as managing the activities with the help
of consulting with the owners ( Wang and Yue, 2017).
Financial Resource- For set up and manage business in successful manner, FC Burger
need to generate more funds by using many sources. There are many sources to generate the
money to customers such as bank loan, personal capital etc. These all are helpful in perform the
business operations in an effective manner.
Physical resource- For management and running business smoothly, FC Burger needs
some equipment’s or utensils, which help in cooking and storing the food.
Channels- It is a kind of media that is mainly used to transfer message from one person to the
other. In the business, communication channels are way information flows in firm within and
with the other firms (Weber, 2012). This section help in elaborates channels that food truck will
use to communicate and offerings its food items to consumers in an effective manner. Some
channels that FC Burger will use given below:
Physical outlet- FC Burger is planning to open a food truck in France. It will provide its
services on the different locations or destinations in France. Therefore, in this manner it will
provide the different food items by physical outlets.
Social media communication- For maintain communication on regular basis with
consumers, FC Burger has to decide the conversation with people at regular basis with the help
of using different social media techniques. The social media is helpful in communicate with the
international people with the help of using Facebook, Instagram, Twitter etc.
Cost Structure- It refers to type and relative proportion of the variable and fixed costs that
business incurs. Concept can be explained small units for an instance products, division,
geographic product, product line etc. The different kinds of cost structure mention below:
Fixed- The fixed cost of FC Burger is related to charge of food truck, employees salary
etc.
20

Variables- In this, variable cost is mainly used to fix cost of different food items as FB
Burger is using the Economy pricing strategy. With the help of using this kind of strategy, FC
Burger can reduce costs, which are related with the production, and marketing in context to keep
the cost of products reduced.
Revenue Streams- It is source of revenue of firm (Wessel, 2012). It is mainly made up of
recurring revenue, project revenue, transaction- based revenue, service revenue etc. these kinds
of revenue that business record its accounts which are based in kind of the activities which
carried out through business.
Revenue per meal- FC Burger will get the revenue from providing the better food
services to consumers. Therefore, it can get the revenue over every meal as it gives better
consumer support in order to covering cost that incurred in preparation.
Advertisement- It can conduct advertisement to attract the large number of consumers.
Through this, more people will be aware about the food truck business of FB Burger. It will help
in enhance sales and generate the higher revenue (Yam and Lee, 2012).
21

BUSINESS PLAN FOR A NEW FOOD TRUCK SETUP
IN FRANCE
“FC BURGER”
Multi-Cuisine Restaurant

Executive summary
This project is about business plan of FC Burger that is going to be establish its business
in France. This project is helpful in represents details regarding suitable and effective strategies,
which are beneficial in implementation of the business operations in a better way.
Geographical market location and customer acceptance
Potential location that has been regarded through FC Burger is in Rennes, France. It will
provide its services on different locations or destinations of France. There are many different
places, which are highly visited through visitors, which help in give the better opportunities to
attain the set objectives within given period.
For conducting an investigation in the areas, it has been assumed that market has many
opportunities due to uniqueness of the business concept that support in getting the acceptance in
quick manner. In context to this, it has been identified that there is low competition in France in
context to food truck business.
Business potential
In this, market demand is high because of uniqueness of the plan but it will not be
confirmed a food truck business that get situated. Plan is unique and there are more opportunities
which available food truck business in France because tourists want the food items at their place
without going to stores or restaurants. Hence, available opportunities in front of the hospitality
sector develop the sustainability within the market place and it will help in develop rapidly. After
success of this food truck business, FC Burger will add some other food trucks in its business in
many different locations.

Business plan for FC Burger
Business plan refers to formal written document that containing the business objectives,
methods on how these can be achieved and period within which these objectives require to be
attained in an effective manner. It is a document that setting out future business objectives as
well as strategies for attaining them significantly (Abdulla, Sayidmarie and Tokhi, 2014). In
addition to this, business plan are necessary to allow an organisation to lay out its objectives and
attract the investment. They are also method for firm to keep themselves on track to going
forward. It is fundamental tool for start up business that required having in place prior to starting
its business operations. The better business plan give the detail related to staffing, controlling,
financing and leadership model. It is necessary for FC Burger to create an effective business
plan, which help in support development and success of business in future.
Introduction
The idea of start a new business of food truck is unique. This idea came in to my mind
because I am moving to Rennes and it is a small city growing, second it’s a dream job for me. FC
Burger is new start- up business and it is at its starting stage of the planning to position food
truck over some attractive travel destination places in France. This plan is based on the
innovative and new concept of Food Truck and in this area, competition is high. Mainly the other
food trucks provide its services in main city but FC Burger will provide its services in different
destination places. Main aim of FC Burger owner is to make its position in prime locations of
France to attracting the visitors and gain success (Al-Oqla and Sapuan, 2014).
To attain position in competitive marketplace, FC Burger has to decide to maintain high
skilled as well as experienced team of the cooks and other people. In context to provide the
innovative food items, FC Burger is specialise in the Smoothies and Burgers. It makes
innovation to prepare or make the Burgers with different tastes and smoothies with the different
flavours. It would be factor of the consumer attraction as many people seeks to try something
different and new in food. On the other hand, it has been decided to provide its food items on
reasonable cost to visitors or local people. It will help in positioning the business in and effective
manner and also minimize competition that present at market which support towards attaining
customer acceptance which contribute towards expansion of the business (Aromataris and et. al.,
2014). In addition to this, objectives and goals could be measured on the success of market and
consumers demands.

The industry, company & products
France is one of most popular destination in all over the world. There are several reasons
why so many of people enjoy to visiting diverse country consisting natural beauty, outdoor
recreational activities, amazing climate etc. There are many other various activities, which
outline history of country and enjoyable to the tourists mainly including the turbulent past.
Sector under which FC Burger is working currently is service based as it gives services to its
consumers. These services consists providing the better quality of smoothies and burgers with
various variants and place to set and eat food properly (Blythe LaGasse, 2013). The different
variants of Burger which FC Burger will be provided Chili Burger, Pepperoni Pizza Burger,
Verde Burger, Classic Burger, Meat-O-Rama Pizza Burger, Brocco Burger etc. and variants of
smoothies are Strawberry Shortcake Smoothie, Pomegranate-Berry Smoothie, Pineapple-
Coconut Smoothie, Black Raspberry-Vanilla Smoothie, Mango-Banana Smoothie and many
other flavours.
This food truck make the modifications in its food based on customers’ needs and
demands in an effective manner. These all things will help FC Burger to enhance development as
well as productivity of business in future context.
It has been identified that there are some other food trucks in France, which awarded
because to quality and the fast food services but still concept of the Burger and Smoothies with
the different variants is unique concept. Therefore, FC Burger will get wider and rapid
acceptance within market of France.
Core strategy
FC Burger will launch its business in the different destination places by using the
effective marketing strategy. It will create its strong customer base in an effective manner and
will focus on advantage the development in future (Celma, Blázquez and López-Rodríguez,
2013). On the other hand, FC Burger food truck will reach at the consumers through using the
better marketing activities in an effective manner. Its focus on provide the attractive and high
quality of food services to people so that they can attract towards the food truck.
FC Burger expects to able to expand its business in context of customer base to reach at
98% of the consumer satisfaction with in first two years. In context to this, its main motive is to
listed on the online websites and target the new market. In financial context, FC Burger seeks to

be generate the sufficient cash flows for cover future expenses as well as monitor the financial
performance by providing high quality and hygiene food items to customers (Cope, 2015).
There are some primary objectives of business plan mention below:
 Enhance high sales within 8 months.
 Increase number of the food truck in Rennes, France.
 Attain the new profit through end of first year and maximising in second year through
preventing the expenses and reach at sales objectives.
Start-up Plan
Generally, it is a plan of everything that should be happen to get business up and also
running from initial idea to the scouting locations in order to securing the vendors for getting
licenses to stocking shelves to open doors to advertising and marketing for managing the growth.
For start a business, I will require some funds. I will arrange the funds by taking loan from
banks. I will start with the minimum and then evolving from conceptualisation to reality.
Marketing Strategy
Marketing strategy refers to forward looking and long-term approach to planning with
fundamental aim of attaining the sustainable competitive benefits. It is an effective plan of action
that is mainly designed to promote as well as sell service or products. Area under which FC
Burger food truck would be set up first will be in different places of Rennes in France. Rennes is
known for grand Rennes Cathedral and medieval half-timbered houses. The area that can
selected work as benefit for FC Burger as there are several visitors roaming in that area. In
addition to this, set in wonderful location in historic centre city, Rennes Tourist Information
Centre is one of main source of the information for visitors (Cuesta and Gwynne, 2016). There
are more than 30000 tourists visit per year and open seven days in a week. Rennes provides
tourist’s wealth of the fantastic architecture in old town, from Renaissance and medieval houses
to the majestic classical buildings. In context to this, food trucks in Rennes gaining more
advantages through experiencing better fortune in context of enhancing demand, growing
population and the economic development with better disposable income. Mostly, the young
people will be attracted towards it because they mostly like the fast food items. It is a great
opportunity to FC Burger as it is going to establish its business with new and innovative concept.
There are different locations mention below on which FC Burger will provide its services for an

instance Parlement de Bretagne, Museum of Fine Arts of Rennes, Parlement de Bretagne, Place
des Lices etc.
It is necessary for company to develop position itself at market place and it can done
through effective marketing strategy. The marketing strategy refers to long- term and forward
looking approach to planning with fundamental aim of attaining sustainable competitive benefit.
It informs marketing plan and it is a kind of document that lays out timing and types of the
marketing activities (Daniilidis, Herber and Vermaas, 2014). A better marketing strategy can
develop competitive benefit for company. It is necessary to choose right and effective marketing
strategy in order to secure position for itself in market.
It is necessary for FC Burger to select right marketing strategy in order to develop
position for itself in market. There are different strategies selected through FC Burger mention
below:
Online marketing- In this present time, trend of the online marketing is developing
rapidly as it is not more expensive that gives better opportunity to attract the large number of
people. The online marketing refers to set off the tools and methods, which are mainly used for
promoting the services and products by internet. It includes advertisement on the social media
channels such as Twitter, Instagram, and Facebook etc. These all are the effective ways to
communicate with the local people and other country people in a better manner and provide them
information and data regarding specific research area (Goda and et. al., 2018). On the other hand,
FC Burger food truck create its own page on its social media pages in order to attract the people.
Tie-Ups with various magazines- Travel and health, different food magazine are
circulated all over city. Through these magazines, people will be more aware about the business
of Food truck. FC Burger is planning to develop relationship with various magazines in context
to get feature on it will reach to mass audience. On the other hand, it will help in develop its
positive affect on the large number of people. FC Burger will use the food, travel and health
magazine for target the more people.
These all are effective marketing strategies, which will used through FC Burger food
truck to attract the large number of local people and provide them services in an effective
manner. It will help FC Burger in promoting its services as well as food items in an effective
manner through target the number of consumers (González-González and et. al., 2013). It will
support the food truck in increasing the sales and marketing plays a necessary role in

development as well as success of company through assuring that the right information should be
provided to consumers in an effective way. It will help in develop the positive image of
restaurant at competitive market. After attaining success at market of Rennes, France, FC Burger
will focus towards expansion of business at global level.
Marketing functions and objectives
Marketing function plays a necessary role, which aids firm to determine as well as source
the successful products for marketplace at which company operate its business and promote them
through differentiating them from same goods (Jetnikoff, 2015). The marketing function begin
from determining needs of consumers and end with fulfilling requirements of consumers. Under
this, business will be appraise feedbacks of consumers and sales reports that cached from
websites to assess performance of business. The review of the consumers from survey will be
sent to consumers through email. Based on conducted survey, FC Burger can know about the
opinion of customers and make changes accordingly. It will help in develop the positive impact
on mind of consumers and from these sales will be enhanced in an effective manner. Customer
service is one of the main factor and it is necessary for the FC Burger to focus on customer
satisfaction by providing them high quality of the hygiene food items.
The business is newly set up so there is a need to FC Burger to understand that it will
have to be convinced the consumers through business value proposition in order to acquire
business (John, 2014). This food truck business is specialised in Burgers and Smoothies so it
need to make some innovation as well as use the different ways to make them attractive. It is
necessary to use the effective way to attract customers. There are some areas mention below on
which FC Burger need to be focus:
 Make improvement in existing products and introduce new flavours to increase profit.
 Emphasize brand within targeted area.
 Developing the eventual sales relates opportunities to guarantee the sustainable
development of business.
Principles of the Marketing Plan
Marketing plan refers to report that outlines marketing strategy for coming year, month
and quarter. It may be part of the overall business plan. It is operational document of the business
for advertising as well as outreach for generating the leads and reach at the target market.
Marketing plan pulls together all campaigns, which will need to be undertaken over period with

the additional information how they will be monitored and measured. FC Burger requires
marketing plan just as it requires the effective business plan (Kanadasan and et. al., 2015). For
deliver the value proposition of FC Burger to target clusters, food truck will use the different
platform of channels for an instance public relation, social media, advertising etc. Marketing is
an integral to success of food truck business.
Basic principles of the marketing includes product, price, place and promotion. It is
essential for firm to use these all principles in a correct manner. Different principles of marketing
plan are mention below as above:
Product- For the product strategy, determining the target market is necessary. In this
strategy, different items are included in the menu that FC Burger food truck will sale in to local
market. The different food items FC Burger will provide are smoothies and burgers. The various
variants of Burger which FC Burger will be provided Chili Burger, Pepperoni Pizza Burger,
Verde Burger, Classic Burger, Meat-O-Rama Pizza Burger, Brocco Burger etc. and variants of
smoothies are Strawberry Shortcake Smoothie, Pomegranate-Berry Smoothie, Pineapple-
Coconut Smoothie, Black Raspberry-Vanilla Smoothie, Mango-Banana Smoothie and many
other flavours. When creating products, food truck should include the features, customer
services, quality and the after sale service (Klamt and Mahadevan, 2015). It is necessary for the
restaurant to take care the hygiene level and quality of food items so that people will be attract
towards the food items of FC Burger.
Price- It concerns about amount of money that consumers should pay in context to buy
food truck business. It is related to money which consumers going to pay for individual product.
Cost should be set to consist people with various buying powers. For new venture, model that
will be effective is cost- oriented. It is necessary that the cost of food items should be reasonable
so that customers or visitors can be attracted more. The cost should be according to the quality of
food items.
Place- It is related to distribution, methods and location of getting the food truck items to
consumers. It covers stops Food Truck and distribution line that involve direct selling of the
goods and services to consumers. It consists location of food truck stops and any kind of
distributions, which sells products or food items on food truck (Low and et. al, 2015). FC Burger
will provide its food items in Rennes, France in many different destination places.

Promotion- It refers to act of communicating advantages as well as value of good to
consumers in markets. It consists persuading the general customers to become loyal to the food
truck business by using advertising methods and many others. For gain the followers and
develop brand loyalty, FC Burger have to familiarise market with service, taste, quality and
product offerings. Under this, social media platforms such as Instagram, Facebook and Twitter
are helpful in reach at the target market and provide them the relevant information regarding
service (Nepal, Grala and Grebner, 2012). FC Burger can create a page on Facebook and can
provide all the basic information, menu and the promotional posts.
Potential risk for Chuck & Chick restaurant
Risk develop the negative impact on sales and profit level of business. Concept of
providing fast food items such as Smoothies and Burgers through Food truck helpful in attract
the more people. It is necessary for the FC Burger to take care the hygiene of food items and
health of people. It will help the food truck to get wider customer base rapidly. There are some of
the potential risk that present in market and impact on the business plan of FC Burger mention
below:
High competition: Rennes is a city of France, which have the different destination
places. There are large number of people come from different countries for visit purpose. It has
enhanced and motivated the young people to invest in business and provide the effective services
to visitors and local people for earning high profit (Nyakerario Misati and et. al., 2012). As there
are some other food truck available from long period of time so for FC Burger there is a high
competition level. It is necessary for FC Burger to deal with the restaurant in an effective or
significant manner.
Solution: To overcome from arisen solution, FC Burger should focus on providing its
food items on lower cost. On the other hand, there is a need to fulfil the demands and needs of
local people so that they can enhance word-of-mouth publicity by localities of France. On the
other hand, it will support the food truck in approaching visitors by experience of the local
consumers related to services or food items provided through FC Burger. It will help in develop
the positive brand image at marketplace (Ping and et. al., 2012).
Fund raising issue: It is other risk that faced through FC Burger in set up of business. As
Rennes is a big city in France and it is one of the main factor that restrict the food truck business
to enhance funds for set up business, conduct marketing activities and hiring the staff members

and many others. For these purpose, there will be requirement of more funds in order to position
new business to provide the different variants of Smoothies and Burgers. On the other hand,
mainly cost will be require for purchasing of the food truck in an effective manner.
Solution: To overcome from arisen challenge or risk, FC Burger should focus on
adopting and conducting the non- expensive activities, which help in support in reducing
financial risks (Schaffer, Sandau and Diedrick, 2013). In context to this, it can keep the fund in
reserve to have proper back up of money for fulfil any need of specific activity related to the
food truck business.
Communication Mix Plan
It is explained as particular methods, which mainly used to promote products of company
to the targeted consumers. In marketing comprises, communication mix comprise of different
methods that an organisation interact with its consumers. In marketing, communication is an
important factor because it helps in communicate with the customers in an effective manner. Its
aim is not only developing the awareness about service/ product but also persuading consumers
to use and also experience it. The marketing communication mix is similar as promotion mix.
With the help of communication mix, firm can target the large number of people and attract them
towards the products and services (Vyn, Viraniand Deen, 2012). Under this, there are different
communication mix plan mention below:
Advertising- It is a paid form of the non-personal presentation as well as promotion of
products, services and ideas through identified sponsor. It is one of most prominent component
of communication mix. Advertising consists all the messages that business pays to provide by
medium to reach targeted audience. It consists majority of the paid messages; firms allocate the
proper amounts of marketing budget to advertising function.
Personal selling- The personal presentation through sales team of firm for aim of making
the sales and developing customer relationships. It is expensive as well as dreaded of all methods
of marketing communication process (Yetilmezsoy and et. al., 2017). In this, communication
mix businesses use the people to sell products after meeting face- to- face with consumers. Its
main aim is to encourage the consumer’s to purchase the products.
Websites- It is set of the related web pages, which located in single domain name. By
using the websites, FC Burger food Truck will provide all its information about the food items,

services, cost and locations on that websites. Therefore, people can be aware about it in an
effective manner. It will help in increase the visibility of business efficiently.
Other than these, Word of Mouth can generated through FC Burger through using the
different ways. Among these communication mix plan, advertising is an effective way to
communicating with the large number of consumers.
Marketing Budget
It refers to marketing plan in context to costs. It is an estimated amount of costs, which
will be needed to promote the services or products. It is a part of marketing plan and necessary
part of marketing process. It mainly consists all promotional costs consisting marketing
communications such as advertising, public relations and website development. The budget of
FC Burger for first year is 15000$. The marketing budget for FC Burger mention below:
Communication Actions Cost
Website 5000
Advertising 7000
Promotional materials/ Printing 3000
Financial Strategy
It refers to integral strategic plan of company. It set out how firm plans to the finance its
business operations in order to meet its business objectives. It summarize the targets and actions
which need to be taken period of three to five year to attain targets (Ongkunaruk, 2015).
Financial Plan
It refers to comprehensive evaluation of current pay and future financial state of a person
through using the current known the variables to predict the assets value, withdrawal plan and
future income. Start up business requires for inventory, assets and expenses which will see
business during 2019 and 2020 as FC Burger will maximise its market share. Under this, truck is
considered in the fixed costs. It is low expenditure budget and investing in the low- risk sales. It
will take the loan from bank with an interest of 1.70%. If sales will be enhanced then in this case
FC Burger will pay it before.
Break even Point

It refers to financial tool that aids in identify at what stage firm, new product or service
will be profitable (Petersen, 2014). It is financial calculation for identifying number of the
service or products firm should sell to cover its costs. The break- even is situation where firm
neither making money or losing but all costs have been properly covered. It is useful in
determination of level of production or the targeted desired sales mix.
Break even analysis
Sales $12.00
Variable cost $7.00
Contribution $5.00
Fixed cost $57,000.00
PV ratio 41.6666666667
Break even in units 11400
Break even in $ $1,36,800.00
Units of sales Profit
8000 -17000
10000 -7000
11000 -2000
12000 3000
13000 8000
14000 13000
15000 18000
16000 23000
17000 28000
18000 33000
19000 38000
20000 43000
The above break-even analysis indicates that to overcome the fixed cost of the proposed
business it is required to sale of 11400 units per month which will generate amount of $57000

per month. At this sales output business will bear any losses and earn any profit. Sales units
above 11400 units business be able to earn required profit.
Cash flow Statements
It is known as statements of the cash flows. It is financial statement that shows the
changes in balance sheet accounts and in what manner income impact cash and the cash
equivalents. This financial statement provides aggregate data related to cash flows firm receives
from its external investment sources and ongoing operations. The main focus of cash flow
statement is on cash accounting and these are two different forms of accounting such as cash and
accrual. The Cash flow statement of FC Burger mention below:
PARTICULARS 1ST YEAR 2ND YEAR 3RD YEAR
Operating activity expenses
Sales Revenue $98,000.00 $1,45,000.00 $1,79,000.00
Maintaince $13,000.00 $18,000.00 $25,000.00
Furl and lubricaants $5,500.00 $6,800.00 $4,700.00
Advertisement $3,500.00 $4,500.00 $5,800.00
Taxation charges $6,500.00 $7,700.00 $8,700.00
Depriciation $5,500.00 $5,500.00 $5,500.00
Total operating expenses $34,000.00 $42,500.00 $49,700.00
6000 8000 10000 12000 14000 16000 18000 20000 22000
-20000
-10000
0
10000
20000
30000
40000
50000
Break even analyis
Profit
Linear
(Profit)
Units sold
Profit

Net cash inflow/outfow from
operaing activity (A) $64,000.00 $1,02,500.00 $1,29,300.00
Cash flow from investing activity
Sale of old equipments $42,000.00 $82,000.00 $1,04,100.00
Acquisition of new $(35,000.00) $(42,000.00) $(50,000.00)
Net cash inflow/outfow from
investing activity (B) $7,000.00 $40,000.00 $54,100.00
Cash flow from financing activity
Interest on investment $1,000.00 $1,000.00 $1,000.00
Dividend received $3,250.00 $5,250.00 $7,800.00
Bank loan $1,00,000.00 $2,50,000.00 $2,50,000.00
Repayment of old loan $(1,25,000.00) $(3,50,000.00) $(4,00,000.00)
Net cash inflow/outfow from
financing activity (C) $(20,750.00) $(93,750.00) $(1,41,200.00)
Cash flow form (A+B+C) $50,250.00 $48,750.00 $42,200.00
Add: opening balance $25,000.00 $75,250.00 $1,24,000.00
Closing balance $75,250.00 $1,24,000.00 $1,66,200.00
Interpretation: It has been stated that there is a cash inflow/outflow of three years. The newt
cash flow of 1st year is $64,000, second year is $1,02,500 and third year is 1,29,300. From
overall calculation, closing balance of 1st year is $ $75,250, second year is $1,24,000 and third
year is $1,66,200.
Financing Strategy
It is integral to strategic plan of company. It set out how firm plan to the finance about
overall business operations in order to meet with the goals in present and future. The financial
strategy summarise targets and actions to taken over three to five year period for attain targets.
The owner of FC Burger invested 13000$ in business and it is looking for further short term loan
from bank in amount of 12000$ to help the supplement initial cash flows from the sales for first
year.
The require funds to establish Food truck business mention below:

Costs Required Capital
Opening supplies $2000
Working Capital $1500
Acquisition costs $1200
Total Advertising and Promotional Expenses $1700
Equipments $3000
Total Start- up Costs $9400
From the above mention graph, it has been stated that overall start- up cost is $9400
consisting opening supplies, Acquisition costs, Equipments, Total advertisement and
promotional expenses etc.
Sources of Funds
For business, these are debentures, working capital loans, retained earnings, venture
funding etc. These funds sources are used in the various situations. Under this, owner has
invested $13000 out of pocket but it require total cost $25000.
$2,000.00
$1,500.00
$1,200.00
$1,700.00
$3,000.00
Opening supplies
Working Capital
Acquisition costs
Total Advertising and
Promotional Expenses
Equipments

Owner is seeking working capital loan in amount of $1300 to cover to start up the
licensing and inventory requirements. Funds which many used for giving needed working capital
to funds the daily basis operations fort first year activity.
Risk Management
It refers to identification, evaluation and prioritization of the risks which follows through
economical and coordinated application of the resources to reduce, monitor and control
probability or enhance realization of the opportunities (Philipson, 2016). Embedding the risk
management across FC Burger since launching is necessary for development of food truck
business. This kind of framework plays a necessary role in start up of business and also monitor
the potential risks which could have the negative consequences. The main risk that FC Burger
can be face related to the market analysis.

RESEARCH REFLECTION REPORT
Research
Methods &
Processes
How and why have
you
chosen/decided on
the research
methods and
processes which
you are using/have
used for the
development of
your Major
Project?
How would you
describe these to:
1) a reader of
your Major
Project
and/or
2) a future
employer
(max. 550 words)
The business plan is taken into consideration on development of a food
truck business in Rennes, France. It is one of the effective plan executed
food truck business known as FC Burger. The main reason for
developing food truck business plan is that it is unique as well as
effective idea that helps in gain the better opportunities in food industry.
Its main purpose is to achieving development through giving better
services to consumers. It is specialised in making Burgers and
Smoothies with different variants. In today's technology world, people
are getting attracted towards the travel and tourism in context to satisfy
their wonder lust by roaming around the world. The food truck provide
its services on the different destination places in France. Food is basic
requirement of a person so demand so its main focus is to provide the
high quality of food items with proper hygiene. An idea of set up food
truck business within Rennes, France. In France, there are many tourists
come from different countries for travelling purpose. It helps in provide
the better opportunities to Food Truck Business for expansion. France
is a visitors attraction place where the large number of people are visited
for the purpose of gaining new experiences. People are visited for the
different purposes such as business, education etc. Idea of developing
the food truck business within main tourist destination in France for
achieve development in future. Through this study, I gained more
information in relation to France and also take the benefit in starting
business within Rennes, France. Before set up the business, I analysed
aspects related to France as I planned to set up food truck business with
an unique idea in context to achieving the high development as well as
profitability. I introduced development and the planning strategies
according to set up business of food truck as it will help in give high and

healthy Burger and Smoothies facility to their consumers or visitors.
For collection the valid and reliable I have applied primary and
secondary sources of data collection and also I applied deductive
reasoning for the purpose of analysing feasibility and effectiveness of
business plan in context to product, service, market, sector,
organisational and the financial feasibility. These plays a necessary role
in identifying effectiveness as well as viability of project. The main
reason behind adopting the deductive approach is that it is necessary for
me to challenge business feasibility of my business plan and also create
the proper understanding regarding future exercise that help in provide
advantages to food truck business in order to achieving development and
success. Government authority and legislator are the intended audience
of business proposal of France and they provided me licence for my
food truck business. Mainly, this project helps me in increasing my
knowledge and idea in set up of food truck business plan. It is helpful
for me to guide in taking the corrective action through developing
skills, methods and knowledge in context to business and its operations.
Through this project, I have gain better understanding and knowledge
related to use of the suitable and effective strategies which help in
support the organisational operations in an effective way. This project
help me in support in performing the feasibility analysis of work in
context to examine reliability and effectiveness of the business plan that
is concerned with food truck business in Rennes, France. So, feasibility
of my business plan is checked it is effective or not.
Literature &
sources
1) What are
the most
important
theories/lite
In business plan of FC Burger Food truck business, my main objective
behind idea is to set up a food truck for the purpose of attaining many
benefits and high profit level. In this current research work, I have
analysed that primary and the secondary data collection source are more
effective in collecting the reliable or relevant information for completion
of work in a proper manner. Primary method of data collection is
effective for collecting the primary information because in this data is

rature/evide
nce sources
which you
are using to
justify your
research
and your
Major
Project?
gathered for the first time in order to carried out the business operations
in significant way. On the other hand, secondary method of data
collection are appropriate and effective in developing detailed and valid
theoretical framework as I gained better understanding as well as
knowledge about to use journals, books, articles, newspapers etc. in
order to support study. Both the sources of data collection have been
used in proper manner which enable me for develop my view points or
opinion towards feasibility of the project effectively. Apart from this, in
literature review part, I have used some of the better theories for the
purpose of justify my own research on the basis of specific topic. There
are different theories as well as models applied for an investigation
mention below:
Porter's Five Force Model: It is explained as tool for the purpose of
examining competition of business. This model draws from industrial
organisation economies in order to derive the five forces that identify
competitive intensity and also attractiveness of sector in context to
profitability. This theory is based on concept that there are the five
forces that identify competitive intensity as well as attractiveness of
market. The Porter's Five Force Model is generally concern on the five
individual forces which have more affect over operations as well as
development growth of business. In order to conducting this research, I
applied this tool in regards to measuring available competition at market
place that can be affected over operations and activities of FC Burger.
Hence, this model is helpful for me in examining bargaining power of
suppliers or consumers which help me in managing the business
operations and activities effectively.
Business Canvas Model: It is lean start-up and strategic management
template for the purpose of developing new or existing business models.
It is visual chart with the components which explaining the product and
firm value proposition, finance, infrastructure and consumers. Through
applying Business Canvas Model, I represented realistic view related to

2) Why are
these
sources
important
and
fundamenta
l to your
work?
(max. 550 words)
concept over which business will be developed. The main reason behind
developing this model is to analyse basic data that is concerned with FC
Burger food truck business so that it can be presented in front of the
stakeholders which are interested in idea for the set up food truck
business within Rennes, France.
Above mentioned literature or models helped me in measuring the
threats which are effectively presented at market and have more
influence over operations as well as activities of company. These all the
aspects are helpful in identifying better opportunities for business.
Under this present exploration work, my main consideration is to
identifying feasibility of my business proposal so that I can examine
anaemic factors which are exist in my plan and impact in a negative
way. If there are any kind of problems arise there there need to be take
the proper considerations for minimize any kind of errors. In present
research work, I have been implemented the Porter's five force model in
context to examine industrial feasibility for current project. Along with
this, I have been used the Business canvas model that helps in analysing
paths through which FC Burger food truck can develop the value in
front of consumers and how also these values can be converted into the
revenue. In regards to this, Business Canvas model is necessary as it is
helpful in attracting stakeholders in order to invest in to the business
idea.
Your Knowledge
What key areas of
knowledge have
you gained from
undertaking your
research and the
Throughout undertaking this project, I examined different factors which
helped me in taking this project in an effective manner. This project
helped me in gaining and learning new skills and aware about the
necessary concepts which help in increasing my skills like decision
making, learning skills in order to enhance my confidence level. In
addition to this, I come to know regarding different kinds of business

Major Project?
Indicate why these
are so important to
you?
(max. 400 words)
plans and know how to develop one to establish them in set up my
business. This study helped me in proper understanding about different
risks which arise with business and earn higher profit. It helped me in
knowing about the different types of studies for an instance market
study, financial study and feasibility study. Through this, I aware about
my strengths as well as weaknesses establishment course of the one
business. The food truck business is a new concept and provide the
better opportunities to develop effective marketing plan, determining
key sources and use effective key resources which help in better
understanding regarding the market closely. On the other hand, my
MBA course helped me in the better understanding about project in an
efficient and proper manner. In this project, different things which I
studied under this course for an instance marketing, ethics, finance,
research, consumer behaviour, business environment and economics
which helped me in developing this project in an accurate manner
through keeping subject and also its execution realistic. I also learned
about how to generate profit and minimize loss. As an entrepreneur, this
project helped me in aware about how to expand money or reduce
expenses in an effective manner. Main aim of this project was to
enhance and expand knowledge of a person into realistic way.
Your Learning
What are the most
important
aspects/examples
of learning and/or
skills which you
have gained from:
1) undertaking
the MBA
Major learnings which I gained from MBA Programme is theoretical
knowledge of the different areas for an instance finance, marketing,
research, data analysis, economics, Operation Management, leadership
skills, consumer behaviour and many other areas which I able to be
studied and learned. This programme helped me in know about several
subject areas but the major change that I found in myself was
personality. I able to see myself more mature and think positive. I can
take the better decision by thinking positive. It helped me in elaborate
my thinking regarding things in an effective manner. On the other hand,
for develop the stronger base for the practical as well as theoretical

programme
,
2) following
through
your
research,
and
3) applying
your
knowledge
and what
you have
learnt in
your Major
Project
(max. 400 words)
knowledge is necessary in doing my project in better manner. This
project helped me in better understanding about the establishment of
business at marketplace. An extensive investigation completed done for
this project, FC Burger can get the success. This investigation follows
market investigation, industry research, feasibility study, customers
segmentation, feasibility study, segmentation, targeting and positioning.
These all insights aids me in better situating FC Burger food
truck business. It provided the better understanding about customers
demand by innovating something new and unique. In order to develop
something, it is necessary to examine blue plan as it works as
framework for business model that contains all essential details such as
marketing plan, financial division, capital structure etc. To examine all
these segments, it is necessary to have the proper knowledge about all
the marketing areas.
Critical Thinking
and your ideas
In carrying out
your research, your
analysis, your
evaluation of
evidence, and in
identifying or
proposing
conclusions, what
has been the most
important
discovery, or piece
This project is based on analyse development of the new plan that helps
business to move towards the right direction. Idea regarding
development of food truck business has wider scope in Rennes, France.
In this present time, people like the food with different varieties with
different taste. An idea of set up the food truck business is better in
achieving opportunities and also had a wider scope in France. Through
this project, I gained the better knowledge and understanding about
development of the project regarding development of the new business.
In France, there are many tourist destination places where FC Burger
can attract the large number of local and international consumers.
Present research provides me better chance to review literature to
increasing my theoretical knowledge with the help of using secondary
sources. Main motive behind implementation of this project is to
develop the better business model with unique idea. At starting of

of evidence, or
theory, or
viewpoint, or
critical idea, or
critical addition to
your knowledge, or
other item of
importance and
why?
(max. 400 words)
project, it was not easy for me implement all necessary aspects related to
development of proposal properly but I tried my best in context to
execute many models which supports idea and also turn into planning.
Through academic investigation, I considered that main motive of the
every business in to conduct its business operations at global level for
enhancing growth of business. With the help of conducting literature
review, it set up new business model that emphasis on gaining more
profit through develop positive relationship with consumers. At end of
research, I decided to create new model by including strength of the
applied strategies n reliable way in context to overcome overall firm
costing. This project helped me in gaining effective idea for using the
better marketing tools in business for better development.
Barriers met
What were the
main difficulties
and barriers which
you were face with
in:
1) undertaking
your
research,
and
2) completing
your Major
Project
(max. 400 words)
My experience was good while undertaking this project in better
manner. I was able to be cultivate different capabilities which are
beneficial for me. Other than this, I faced some problems which
hindrance my work while understanding project.
Under this, first issue is related to time. The time was not sufficient for
conducting this project due to the many factors included in it. For
example- Suppliers of FC Burger were less in France and they charge
more. If I would have proper time then I could able to search the proper
solution and find the right supplier which provide raw materials to me at
right cost and in right time.
The other issue is related to competitors as I was not able to search right
solution for my rivals. In France, there were many rivals available as I
was not properly analyse them. The main drawback of my business is
that I deal only one food item and one drink and people like the many
fast food items.
This whole investigation based on the Primary and Secondary Data. As
information collected for development of this investigation is based on

the Secondary and Primary Data. Different sources of collected the
primary information are interviews, surveys, observation etc. are not
sufficient for establishment of this project. In order to finish project,
proper knowledge about the area is required. For get over from this
problem, it is necessary to have the field knowledge and solved with use
of secondary and primary data properly.
Your Professional
Development
What are the most
important business
and/or
management
skill(s) or
academic idea(s)
or lesson(s) which
you have learnt
from undertaking
your research and
your Major Project
– and why?
(max. 400 words)
I have the vast knowledge through my course which helped me in
completion of project in successful manner. There are several things
which was helpful me but there are some key areas mention below
which was able to be learn and explore more:
Business Plan: Main component of this project was to develop a plan
successfully. Theory was studied through me in course of my area but
never able to be uses in practical areas. While conducting this project, I
was able to learn the different things and also executed in outside world.
Communication: It is one of the necessary component that each
organisation use. The communication should be positive among
employer, employee and stakeholders. Better flow of the communication
can make environment of firm better and ineffective team disrupt
working. So, it is necessary for company to understand significance of
communication to success of business.
Managing Problems: It is necessary for business to realise that there
would be many problem arise every day which and to reduce them
minimum supervision is required. So, management should be focus on
determining problems and get the better solution of them.
Objectives
Based on your
research and the
work which you
have done in the
MBA Programme
The main objective of conducting this project is to establish food truck
business in Rennes, France for an aim of achieving profitability as well
as growth of business. The main concern of FC Burger is to make better
offering to consumers and also attract them. It provides the Burgers and
Smoothies with different variants and on the basis of customers needs.
On the other hand, another objective of FC Burger is to achieve the
more competitive benefit through execution of the unique idea about

and its use in your
Major Project,
what were and how
far have the
objectives of your
project been
achieved?
(max.450 words)
develop food truck business in different destination places in France.
For design project in properly, an appropriate structure is to be formed
that represents business concept, feasibility of research, effective
business model that help in conducting the project in a right direction.
In conducting this research work, I collected data or information from
different sources such as primary and secondary for getting the better
information. It will helped me in my MBA projects and also develop the
advantages for me conducting any project in future in an effective
manner. Under this, primary source has been used to collect new data
which are to be accumulated for fist time. In primary data, data has been
collected through knowledge about the perspective of local people in
France. On the other hand, secondary sources such as journals, articles,
books and internet sources are helpful in develop proper knowledge
about market.
In this present time period, different actionable aspects are in market
that impact on firm revenue because of the fluctuation of season and
reduce number of visitors. This specific project is based on the start up
plan of business. With unique concept, Food Truck business would
show the affordable price for an aim of penetrating in food sector.
In starting of project, I was nervous because I was not specifically aware
regarding business plan. At the time of conducting the project, I realised
that my confidence and performance has enhanced which helped me in
develop the skills or abilities to do the work in effectively.
Developing knowledge helped me in MBA programme by support me in
specific areas. In conducting this project, I have performed the several
tasks such as Market research, canvas model, feasibility analyses etc. It
helped in enhance my knowledge and ability to conduct the project in
systematic manner.
Findings &
outcomes
How useful and/or
It has been examined from description of overall project that it is
academic project that helps me in developing their skills, knowledge and
core competencies in particular area. This project gives brief knowledge

feasible are the
findings,
recommendations,
conclusions, or
outcomes of your
Major Project to
you and/or to a
future Employer?
You must justify
your answer with
specific examples.
(max. 450 words)
and idea regarding business development plan that helped me in develop
my skills base at personal and professional level. Under this, proper and
effective knowledge of the business plan helped me in develop the
management skills which helped me in conduct my tasks easily.
Business development proposal represents an idea that there is nor any
type of strategy present at marketplace that can be effectively followed
through company to increase its business operations. After execution of
investigation, I realised that by strategies and methodologies attained by
the experience helps me in develop knowledge base in order to handle
business situations. Advantage of the business development plan can be
effectively understand through given examples:
For setting up the new business, main consideration of company is to
examine market situation and available strategies which already used
through competitors. As there is less time provided for developing the
business development proposal and it is not easy for me to collect the
more data from various sources. On the basis of my academic
knowledge which has been collect through me at the time of my MBA
course, I identified that data in context to the competition in market,
available resources and marketing strategies can be attained by
secondary sources under which the Porters five force model is an
effective tool for an industry analysis.
FC Burger is new start up business and its main focus on achieving
higher profit by providing the better quality of food items and services
as comparison to its competitors. Idea regarding set up a business in
France is better because it is one of the better place with many
destination places due to the large number of people come fr visit from
different countries higher consumer base is helpful for company to
become more effective or better Fast Food truck business in Rennes,
London.

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