Operation Management - Study Material on KFC and Burger King in New Zealand

Running head: OPERATION MANAGEMENT
Operation Management
Name of Student
Name of University
Author Note

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OPERATION MANAGEMENT
Table of Contents
Location of the stores and the reason for its choice...................................................................2
Process of customer purchasing a meal.....................................................................................2
Sketching a layout of the customer travels................................................................................3
Flowchart of the customer movement........................................................................................4
Experiences of the non-value added activities...........................................................................4
Recommendation........................................................................................................................5
Identifying operations management concept.............................................................................5
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

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OPERATION MANAGEMENT
Location of the stores and the reason for its choice
KFC in New Zealand was established in 1971, with the inaugural store opening in
Auckland. Currently the company has expanded to over 98 locations all across the country so
that people from all over the country can be served with the best quality food. A range of new
products as well as the original products is used to serve the people in the country. The reason
behind choosing Auckland as the initial location to launch the company is that business can
be conducted easily from Auckland, as it is one of the most developed cities in the country
(Kfc.co.nz, 2018).
Burger King opened its first restaurant in New Zealand in 1993 in Wellington. It is
known to deliver the best quality of burgers at a low cost for the satisfaction of the people.
The reason for setting up the company in the business in Wellington so that the political
support from the Government can be gained. Countrywide New Zealand has over 83 outlets
of Burger King with over 2,600 employees. The opening up of the store in Wellington can
help the company gain proper access to the people and ensure that satisfaction level is
maintained in the outlets (Burgerking.co.nz, 2018).
Process of customer purchasing a meal
The process that customers need to follow while purchasing a meal in KFC is based
on the discipline manner of the customers. It is essential that customers order for the food and
wait for their turn to be served. As observed by Haksever and Render (2018) providing a
proper service to the customers is essential for gaining the interest of the people. This can
help in ensuring that the customers to understand the process followed and ensure that every
meal is served properly. The customers are provided with the meal and self-service method is
undertaken for the consumption of the meal.