Why TACOBELL failed in Dubai? Case Study 2022

Running head : CASE STUDY
Case Study
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CASE STUDY1
Introduction
The paper focus on three different companies and their failure in three different countries.
Why TACOBELL failed in Dubai?
The first problem with was with the local taste buds, and there is 0.14 per cent of the UAE’s
Food sales were the Latin Americans. The company also lacked international brand recognition
in comparison to KFC and the Pizza Hut. The menu of the company is not appealable to other
people in comparison to KFC and Pizza Hut. Both the companies launched before Taco Bell.
The third factor is the physical factor layout in the business.
What strategies TACOBELL should do to revive its businesses in
UAE?
Global standardization strategy: Taco bell can use standard marketing internationally, and it can
use a unified strategy from one country to the other.
Transitional Strategies: During the transitional phase the organization can use this strategy to
support the individuals and routines (Armstrong et al. 2018).
International Strategy: the firm must use this strategy to acquire the outlets at strategic places to
attain the objective .
Localization strategy: The company must address the customer behaviour and purchasing habit
of the people of Dubai.
Why Donkin Donuts failed in India?
The consumer preference in India was different as Indians does not believe in the garb
and go breakfast concept of the chain. The menu option did not appeal to the Indian as it was