This article discusses the operational plan for AusNet Services Ltd, an energy delivery business in Australia. It covers the background of the organization, scope and purpose of the plan, key deliverables, consultation strategy, resource requirements, budget, key performance indicators, contingency plan, staffing plan, and more.
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Running head: OPERATIONAL PLAN Operational Plan Name of the Student: Name of the University: Author’s Note
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3 OPERATIONAL PLAN Section 1 Task 1 Background of the Organization The main purpose of this assessment is to develop an operational plan for a company and analyzing various aspects for the same. The company which is considered for this assessment is AusNet Services ltd which operates in Australia. AusNet Services is one of the leading energy delivery businesses which operates in Australia. An estimate suggest that the company works with around $ 12 billion of electricity and gas distribution assets for both domestic and foreign use. The company is a leading brand in the energy sector and employs around 2500 employees. The strategic plan of the business is to supply energy and serve as many customers as possible providing them with improved quality and timely services. The company strictly adherestosafetyprogramsforemployeesanddeliverypartners.Thecompanyfollows missionZero Safety vision which requires the businesses to follow their long-term objective to develop an efficient and safe working environment. The main purpose of the business is to empower the consumers and their future energy requirements. The business wants to expand the scale of operations for which the business is undergoing expansion Operational Plan- Scope and Purpose The operational plan of the business aims to ensure that specific strategies are followed so that the management is able to achieve the strategic goals and objectives of the business (Ullah and Lai 2013). The management of AusNet services aims to achieve growth in the operational structure and also increase the scales of operations of the business for which an operational plan is to be developed.
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4 OPERATIONAL PLAN The operational plan of the business will be incorporating activities and roles which every department has to play in order to contribute towards the strategic goals of the business (Ward 2016). The operational plan will also be incorporating recruitment strategies and also strategies to acquire physical resources in order to ensure that the human resources and physical resources requirements of the business are met. Operational Plan- Key Deliverables Deliverable/Key activity and objectives DetailsPurposeKey success criteria Introducingnew softwareand programsforthe Business Thenewprogramand software implementation will help the business to bemoreeffectiveand efficient in its operations Provideassistanceto the business in order to manage the business in a better manner. Better management ofoperational activitiesofthe businessandalso efficient monitoring of the same.
5 OPERATIONAL PLAN Deliverable/Key activity and objectives DetailsPurposeKey success criteria Recruitmentof skilledlabour force Thebusinesswillbe requiringadditional humanresourcesin ordertomeetthe expansionplanofthe business. Tomeetthe requirementsofthe expansion plan in order to continue to provide quality services to the customers(Blackburn, HartandWainwright 2013). Increaseinthe numberofskilled workersofthe business in order to successfullyfollow and implements the projectsofthe business. Acquiring physical resources forsupporting expansion plan of the business Thephysicalresources willbeconsistsof energydistribution assets,gaspipelines, other support assets Thepurposeofthe physical resources is to support the operational plan of the business and alsoprovidethe efficiencyinthe distribution of energy Increaseinthe physicalassetsof the business Consultation Strategy The consultancy strategies of the business focus on securing approvals from the top-level management regarding the operational plan and other requirements which are necessary for the
6 OPERATIONAL PLAN purpose of bring about growth and development (Uhl and Gollenia 2016). The requirement of the business to various resources and activities needs to be confirmed from the management which is shown in the template which is shown below: Plan/ Activity DetailsApproval From Methodof Approval Document Required Timing Operational Activities and Roles of Different Departments Thedifferent operational activitiesand differentroles which are to be performedby different departments adhering to the strategic objectivesof the business in orderto achievethe goalsand visionofthe management of AusNet Operational Manager andBoard of Directors ofthe company. General Meetingof the Board of directors with thehelpof presentations. Documentsof Proposals, presentation, charts referringto different responsibilities ofdifferent departments. After publishing theannual report of the business.
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7 OPERATIONAL PLAN Services. Requirement ofHuman Resources Thebusiness willbe requiringskill labour in order toensurethat the activities of thebusiness are carried out diligentlyand efficiently (Griffin 2013). Moreover,the expansion plan of the business willbe requiring adequate laboursupply tomeetthe plansand strategiesof Human Resource Manager of the business Departmental Meetings withHuman Resource Manager Recruitment plansand employee vacancy report ofdifferent departments Quarterly Reports
8 OPERATIONAL PLAN the business. Requirement ofPhysical Resources Thephysical resourcesof thebusiness compriseof distribution assets, pipelinesfor gas distribution whichwillbe necessaryfor bringingabout development in businessand achievingthe strategic objectives. Operational Manager andBoard of Directors ofthe company. General Meetingof the Board of directors with thehelpof presentations. Asset Management registerand Blue prints of thepipelines whichareto be developed. Duringthe firsthalfof the year. Stakeholders Register Stakeholder nameRole/Dept.Communication needs and strategy Geraldine LeslieHR Manager/HRRecruitmentandselectionofemployees considering the needs of business and the
9 OPERATIONAL PLAN Stakeholder nameRole/Dept.Communication needs and strategy expansionplan.Communicationcanbe initiated with the help of e-mails, weekly reports, vacancy requirements. Adam NewmanChiefFinancial Officer Requirements of funds to initiate different projects of the management. Communication can be made with the help of presentation or financial proposal for funds. Mario TieppoTechnologicalExpert and Manager Requirementofupdatedsoftwareand reporting programs for efficient control and supervision program. Resource Requirements The operational plan which the management of AusNet Services want to incorporate in the business which is to expand the scale of operations of the business keeping the quality of the services provided intact and also maintain the long-term safety objectives of the business. In order to achieve and successfully implement the operational plan the management will be requiring both human resources and physical resources as well. The HR manager of the company needs to recruit new employees who are skilled and competent for the jobs in order to meet the human resources requirements of the business. In addition to this, physical resources will also be a requirement for the business which will be both
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10 OPERATIONAL PLAN assets which will be used internally and externally. A template showing different resource requirements of the business is shown below: Resource typeDetailsKey timelinesEstimated cost Human ResourcesHandling distribution andhandlingand maintenanceof energy distribution of assets. March 2018 to May 2018 and September 2018toDecember 2018 $ 1,00,000 Physical ResourcesDifferentenergy distributionassets and pipelines March 2018$ 10,00,000 Budget ItemPrice/UnitQuantityTotal Recruitment of Employees$ 1,000100$ 1,00,000 Energy Distribution Assets$ 1000003$ 3,00,000 Pipeline for Gas Distribution$ 5000001$ 7,00,000 $$ Sub-Total$ 11,00,000 Contingency - %$ 1,10,000
11 OPERATIONAL PLAN ItemPrice/UnitQuantityTotal Total Budget$ 12,10,000 Budget Monitoring The different expenses which are covered in the Budget of the business are to be considered for the company and proper monitoring for the same is to be established. The targets which are set in the budget are to be monitored by the operational manager of the business and the same can be done by incorporating performance and progress report plan which will help the operational manager to keep track of the goals and objectives of the business are being followed or not under the operational plan of the business. Key Performance Indicators The key performance indicators of a business refer to the factors which represents the overall success of a business (Mathrani, Mathrani and Viehland 2013). The key performance indicator will help the management of the company to decide whether the plans of the business are implemented and whether the business is moving in the right track towards achieving the strategic objectives of the business. The key performance indicators of the business as per the operational plan of the business is shown in template below: KPI – TypeDetailsMeasureMonitoring EfficiencyEfficiencyinthe business process and managementofthe activitiesofthe The measures which canbeadoptedto bring about efficiency isbyincorporating Themanagementof thecompanycan monitor the activities ofthebusinessby
12 OPERATIONAL PLAN KPI – TypeDetailsMeasureMonitoring companystronginternal control,recruiting efficientemployees for the business and bettermanagement frameworkofthe business(Belovand Kravets 2013). incorporating performancereports in order to review the performanceofthe business. ProfitabilityTheprofitabilityof the business depends on the practices of the managementto follow the operational plan of the business. The expansion of the businessandalso increase in the scale of operationsof the businesswill automatically increasetheprofits andrevenue generationofthe business. Theprofitsofthe businesscanbe monitoredby adoptingpractices suchbudgetingand performance management. Increaseinthe Customer base Withtheexpansion ofthescaleof operationsofthe Moreandmore customerscanbe attractedbythe Theservicesand quality of the services can be monitored by
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13 OPERATIONAL PLAN KPI – TypeDetailsMeasureMonitoring business,therewill alsobeabetter coverage of area and therebycustomer base of the business will increase. companyby providingthebest quality of services to the customers the management with performancereports, feedback analysisof customers. Contingency Plan RiskPriorityContingency plan Risk of LiquidityHighThe management needs to prepare a contingency plan which will avoid liquidity crisis (Graham and Kaye 2015). The management will be keeping asidesomefundsasreserveswhichwillbe tackling such a situation. Safety risksHighThe management is very strict on maintaining safety of the employees of the business and has Safetymissionincorporatedinthecorporate structure of the business (Morecroft 2015).
14 OPERATIONAL PLAN Implementation of Contingency Plans The contingency plans are prepared by the business for providing for risks which the business faces and as a source for a back up plan in the face of severe risks which are faced by the management. The contingency plans are to be implemented by the operational manager on the advises of the board of directors in case any risks which are mentioned in the plan surface. Thecontingencyplansaretobeimplementedconsideringtherisksdependingonthe departments which are most vulnerable to such risks. Staffing Plan The staff who are newly recruited by the company needs to be trained in order to ensure that they can handle the system and requirement of different process in an efficient manner. The coaching plan of the business will be sub-divided in three phases which are shown below in point form: Training period: The training period will comprise of the basic training which the employees need to undergo before joining respective teams and the individuals will also be coached to handle assets and systems which the management uses in day to day business. On Job Training:The employees in this stage will be provided an experience of on job training process and also an experience what the employees will be facing in team. Team Training:This process will be providing the staffs with experience of team atmosphere.
15 OPERATIONAL PLAN Record Keeping The record keeping process which will be keeping a track record about the performance of the business since the implementation of operational plan of the business. The management has incorporated performance management criteria according to which every department needs to prepared and submit a performance report to the operational manager so that performance of each department and individual wise performance cab be established. Example for Record Keeping An example can be provided for the service department as they have to maintain a record of different and numbers of sales made during the month for which report is to be submitted to the board of directors and operational manager. Another common example which is provided is for the record keeping system is for accounting information. The accounting information were earlier keep in Journal and Ledger books of accounts which needed to be prepared and maintained by the accounting departments manually. The business in present times uses NetSuite ERP system to record accounting information and mainly handle the recording for cash of the business. The management has implemented the same in order to ensure that the management can save time in real time decision making process. Section 2 Task 1 Recruitment of Human Resources The human resources of the business will be appointed by the human resource manager of the business and the recruitment will be based on the vacancy requirements of the business. The staffs will be firstly invited for job applications which will require a level of educational
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16 OPERATIONAL PLAN qualification. The potential candidates will then be selected with the help of interviews which will be of different rounds and the same will be depending on the designation of the post which is offered by the company (Anderson 2013). The short-listed employees will be moving forward for the induction ceremony where the norms and regulations of the organization will be explained to the candidates and also overview of the company and its visions and mission will also be provided to the candidates (Rao 2014). The candidates will also have a formal training before they are introduced to the teams. Induction Ceremony Checklist ActivitiesChecklist Introduction Session Explaining the Norms and regulations of the business  Vision, Mission and Strategic Goals of the Business  Facilities available to the employees including perquisites,leaves,holidays,bonusplan, promotion strategy  Feedback session
17 OPERATIONAL PLAN Task 2 Physical Resource Requirements The physical resources which includes both assets and intellectual property should be acquired by the business in order to follow the strategic objectives and goals of the business. The intellectual properties which the business needs to acquire includes patents, copyrights and software installations (Tukker 2015). The management can acquire such resources from other business or third parties. The physical resources which are used by business are essential to ensure that the operating process of the business remains uninterrupted. The intellectual property of the business needs to be protected by the management of the company by taking a legal status for the same in case some one tries to copy the intellectual property of the business. The management also needs to ensure that the business does not copy any other business’s intellectual property. Comparison Between Suppliers SuppliersEquipmentPurchase price option Frank and CompanyDrillers, energy equipmentTender price ABC ltdDrillers, energy equipment,Open market price Nick and CorporationDrillers, energy equipment,ContractBasis(Bulk Purchases)
18 OPERATIONAL PLAN Section 3 Scenario 1 The KPI which has not been achieved considered the case study which is provided in the question is the overall efficiency in the operations of the business. The management can monitor the KPI by incorporating effective supervision and control with induced focus on efficiency of the departments and its process (Calabrò, Lonetti and Marchetti 2015). This can be done with the help of CCTV Cameras and also performance reports. In order to achieve efficiency a framework needs to be set which can guide the actions of the employees and promote efficiency in the work process. Any incident of inefficiency needs to be investigated and corrective action on the basis of the same is to be taken. In order to bring about efficiency in the operations senior managers and board members can be consulted to bring about efficiency in the management of the business. One of the major risks which can affect the implementation process is the liquidity risks which can severely affect the changes taking place in the business. This risk can be avoided with the of predicting the same and taking necessary actions such as creation of a reserve specially for such a situation so that lack of funds does not hampers the implementation process. The employee needs to be retrained immediately so that the unproductiveness can be rectified and with proper training and dedication from the employee part positive results can be achieved. The management needs to take strict action against the employee as the error has resulted in leakage of information to third parties and therefore is considered to an offence. The management can bring about improvements in reporting framework by introducing computerized
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19 OPERATIONAL PLAN system of reporting and the access to such information is to be only provided to the senior accountants of the business. Scenario 2 The company which is considered for this part is Webjet ltd which is engaged in providing airline services to the customers. As per the annual report of the company for the year 2018, the revenue which is earned by the business has increased significantly as the same is shown $ 751,783,000 for the year 2018 while the figure was around $ 199,219,000 in 2017 which shows tremendous improvements in the sales of the business(Webjetlimited.com. 2018). This also suggest that the management is following aggressive sales strategy. However, the profits of the business are lower than figures of 2017 which is due to the higher costs which is incurred by the business during the year. The areas of non-performance which can be identified are the higher costs which is not effectively managed which reduces the profitability of the business. In addition to this, the current liabilities are more than the current assets of the business which also suggest that the business is facing problems regarding liquidity of the business. Areas of Underperformance and Corrective Actions Taken Areaofunder- performance Solutions/Actions Maintainingthe Liquidity position of the Business Themanagementofthecompanyneedstoreducethecash outflows of the business and improve the liquidity position which can be done taking additional loans or equity capital in order to
20 OPERATIONAL PLAN Areaofunder- performance Solutions/Actions meet the current obligations. Improvementof Profitability The annual report shows that even though the sales increases significantly in 2018, the profits were still lower than 2017 results which is due to the high cost of operations of the business which the management of the company needs to reduce. This can be done by following a proper supervision and control plan which can identified productive and unproductive costs, necessary and unnecessary costs and reduce the same. Meeting the Expectations of the Shareholders The Earning per share of the business has fallen significantly as compared to previous year and the management of the company needs to meet the expectation of the business. The managements to follow effective governance policies in order to improve the shareholders of the business.
21 OPERATIONAL PLAN Questionnaire Requirement 1 The organization which is selected for this assessment is AusNet Services which is one of the leading energy delivery businesses operating in Australia. An estimate suggest that the company works with around $ 12 billion of electricity and gas distribution assets for both domestic and foreign use. Requirement 2 The two models which are followed in operational planning of the business are Basic Strategy Planning Model and Issue Based Planning Model. Basic Strategy Planning Model follows strategies which allows businesses to frame an operational plan which meets the basic needs of the business and are formulated in businesses for a short period of time. In case of Issue based planning model, plans are formulated specifically for a problem which the business faces during the year. There are various methods which can be used for the formulation of an operational plan. One of the method is Brainstorming method which requires the management to come with creative ideas which can be used by the management for formulation of plans which the business
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22 OPERATIONAL PLAN can used for the operational plan of the business. Another method is problem tree approach which allows businesses to follow the problems which the business faces and formulate a plan accordingly. Requirement 3 In the case of AusNet Service ltd the development of an appropriate operational plan will help the management to achieve its goals and objectives effectively. Operational plan in AusNet Ltd will allow the management to set targets and develop a list of activities which are to be conducted by different departments for the purpose of achieving the goals of the business (Ausnetservices.com.au. 2018). An example can be given about the expansion plan which the management has undertaken for the purpose of expanding the business further and penetrating new markets. In such a situation operational plan is required for the purpose of ensuring that the requirementof resources, funds and proper monitoringof the plansof thebusinessare undertaken. Requirement 4 Budgeting is one of the most used tools in companies which allows the businesses to formulate plans, forecast targets, monitor the targets and also identify variances in performance of the business. The process of budgeting enables a business to forecast the revenues and expenses for the business which the management will be incurring in future. The budgeting process is also used for the purpose of comparison of financial information which are shown in the budgets. In addition to this, budgeting process also helps in providing variance analysis which are difference between actual and budgeted performance.
23 OPERATIONAL PLAN Requirement 5 The management of a company can develop key performance indicators of the business by developing a proper monitoring plan which will bring about efficiency in the workers of the organization and also improve the skills and reduce the processing time of the business. The processing time of the business will be considered to be key financial indicator of the business. Inadditiontothis,managementalsodevelopfinancialplanwhichcanalsocreatekey performance indicators for the business. The KPI of AusNet services is the sustainability management practices of the business for the purpose of generating revenues for the business. Requirement 6 The operational plan of the business will be considering the regulatory framework of the business. The operational plan will be considering policies, rules and regulations which are developed by the business for the purpose of ensuring the objectives of the business are fulfilled. The plans and policies which are formulated by the business needs to be verified by the board of directors of the business. Requirement 7 The policies of the AusNet Services allow the business to follow sustainable practices which allows the business to fulfill the objectives of the business considering the requirements of the society and management. The company follows missionZero Safety vision which requires the businessestofollowtheirlong-termobjectivetodevelopanefficientandsafeworking environment.
24 OPERATIONAL PLAN Reference Anderson,V.,2013.Researchmethodsinhumanresourcemanagement:investigatinga business issue. Kogan Page Publishers. Ausnetservices.com.au.2018.InvestorCentre.[online]Availableat: https://www.ausnetservices.com.au/Misc-Pages/Links/Investor-Centre [Accessed 26 Aug. 2018]. Belov, A.G. and Kravets, A.G., 2013. Business performance management in small and medium businesses and functional automation.World Appl. Sci. J,24(24), pp.7-11. Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business, strategyandowner-managercharacteristics.Journalofsmallbusinessandenterprise development,20(1), pp.8-27.
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25 OPERATIONAL PLAN Calabrò, A., Lonetti, F. and Marchetti, E., 2015, October. KPI evaluation of the business process execution through event monitoring activity. InEnterprise Systems (ES), 2015 International Conference on(pp. 169-176). IEEE. Graham, J. and Kaye, D., 2015.A Risk Management Approach to Business Continuity: Aligning Business Continuity and Corporate Governance. Rothstein Publishing. Griffin, R.W., 2013.Fundamentals of management. Cengage Learning. Mathrani, S., Mathrani, A. and Viehland, D., 2013. Using enterprise systems to realize digital business strategies.Journal of Enterprise Information Management,26(4), pp.363-386. Morecroft,J.D.,2015.Strategicmodellingandbusinessdynamics:Afeedbacksystems approach. John Wiley & Sons. Rao, T.V., 2014.HRD audit: Evaluating the human resource function for business improvement. SAGE Publications India. Tukker,A.,2015.Productservicesforaresource-efficientandcirculareconomy–a review.Journal of cleaner production,97, pp.76-91. Uhl, A. and Gollenia, L.A. eds., 2016.Business transformation management methodology. Routledge. Ullah, A. and Lai, R., 2013. A systematic review of business and information technology alignment.ACM Transactions on Management Information Systems (TMIS),4(1), p.4. Ward, J., 2016.Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.
26 OPERATIONAL PLAN Webjetlimited.com.2018.[online]Availableat: https://www.webjetlimited.com/wp-content/uploads/2018/08/Annual-Report-2018.pdf [Accessed 26 Aug. 2018].