Operations and Supply Chain Management: New Product Development and Quality Management

OPERATIONS AND SUPPLY
CHAIN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
New product or service development or process.........................................................................3
MANAGING QUALITY............................................................................................................5
Solutions to operations management...........................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Operations and Supply Chain Management deals in the wide areas which includes the
manufacturing as well as service industries which involve functions of sourcing, operations
planning, materials management, distribution, logistics, demand forecasting, retail, order
fulfilment and many more (Rindova and Courtney, 2020). There is a basic difference between
operation management and supply chain management as the operation management deals with
the things which are going on inside the company while the supply management focuses on the
things which mainly happen outside the company including the obtaining of the materials and the
delivering of the products. Ford Romania is basically an automobile company which is located in
Romania deals in the manufacturing of the products like engines, Automobiles etc. (Ford
Romania, 2021). The report will shed light on the two major areas of product and service
development and managing the quality of the same in the company. It will focus on the issues
faced while implementing these two processes. Various theories of operations, supply chain and
logistics will be used. It will be concluded by various recommendations through which these
issues can be resolved.
New product or service development or process
Ford Company is the company which deals in the designing, manufacturing, marketing
and servicing of the full line products including the utility vehicles, trucks, cars as well as luxury
vehicles. Working and the operating in the emerging and competitive industry, the companies
need to develop new products and services continuously. But the company faces numerous issues
while developing and processing the new products and services (Banila, 2021). The company
needs to resolve the issues in order to gain greater competitive advantage among the competitors
like Nissan, Toyota, Honda, GM and Chrysler. The company focuses on developing the low cost
products by focussing on the various functions. Ford Company makes a decision to develop
global cars which can have technology and development integrated in them. The global standards
are also required to be followed by the company while developing and processing the products
and services (Athaide, Zhang and Klink, 2019).
The Ford Company faces various issues such as adapting to the trend. The company need to
analyse the current trends in the market and then consider the same while developing the new
products. This was observed that last year, the trend was of SUVs. In the field of innovation, the
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