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Operations, Logistics and Supply Chain Management: PDF

   

Added on  2021-02-18

11 Pages2861 Words100 Views
Understanding Operations, Logistics andSupply Chain Management

Table of ContentsINTRODUCTION ..........................................................................................................................3CRITICAL REVIEW.......................................................................................................................4DISCUSSION..................................................................................................................................6RECOMMENDATION ..................................................................................................................8CONCLUSION ...............................................................................................................................9RFERENCES.................................................................................................................................10

INTRODUCTION Operation management is an area of management which is basically concerned with thedesigning and managing production process and restructuring the business operation for theproduction of goods & services. This plays an important role and character in managing andenhancing the customer satisfaction by offering continuous improvement, effective post salesactivities etc. Now a days, various business are adopting numerous business developmentstrategies for improving the business effectiveness(Trautrims, 2017). On the other hand, Logistics is regarded as flow of goods between starting point of theproduction to point of consumption in order to meet various requirement such as customersatisfaction and generating profitability and productivity etc. The resources managed in logisticsincludes any physical item such as food, materials, equipment and machinery etc. It has putemphasizes on various activities such as handling products, transportation, packaging, processingand distribution etc. Business logistics includes many activities such as logistics planning,transportation and inventory planning. Also, it has been noticed that logistics comes under the operation management and willprove beneficial and advantageous in holding the business operation in order to achieveorganisational goals. Supply chain management is the flow of goods and services, which involves themovement and storage of raw materials, work in process inventory and finished goods from thestarting point of the process till point of consumption. For better and effective operation management, Auto-mobile industry is the best suitableto begin discussion and to analyse various operational aspects related to that particular industry.Toyota Motor Corporation is the famous multinational auto-mobile organisation which isheadquartered in Aichi, Japan. It has over 364, 445 employees working worldwide and it isnamed as sixth largest company( Wong, 2017). Here, the discussion will be carried on new product development and process andmanaging quality of the products. In auto-mobile industry, various development such asdeveloping any new auto-mobile and managing quality for maximum customer satisfaction andexperience is crucial and important. It is significant to initiate and control product developingprocess to avoid excess usage of the cost for storing and producing. If production is high,accordingly Toyota needs to find new customer and market to sell those manufactured cars.

Same with managing quality, organisation needs to implement various strategies ans plans toenhance the quality level of Toyota's products and services. For effective quality, organisation isrequired to revise and restructure their strategies and policies to risen the customer satisfactionby proper delivery system, logistics management and time to time services to their car and auto-mobile. New products developing is the most critical and complicated stage, where an auto-mobile company needs to design the concept and idea of the products, along with the finalscreening and brief market research to arrive at one common result. This report will cover eachand every aspects of the new product development and managing quality etc. CRITICAL REVIEWIn context with Toyota, house of quality is the customer's voice for the analysis tool andalso the key components of functional deployment technique. Generally, this model starts withvoice of the customer which is need to be analysed and translate that what customer wants intothe specific products or services. This process involves engineering design values and techniqueby creating the relationship matrix(Grant, 2016). Quality function deployment consists of thefunction such as House of quality are used to identifying and managing the design trade-off. Forcreating Effective HOQ, it is necessary to follow certain procedure and steps involved inunderstanding the customer requirements and its conversion into final outcome of the products.In context with Toyota motors, this is the best suitable theory and models to analyse operation,logistics and supply chain management for enhance the production capacity and ensure newproduct development and process: In Auto-mobile, customer buys benefits and producers offers features on the pricesatisfaction. When design particular car, organisation needs to decide and analyse the actualcustomer requirements. As this is a hypothetical scenario, it requires brief research and study toascertain and find all relevant data and information. Hence, six requirements has been noticed inthe car such as speed, safety, low fuel consumption, cheap and reliable. Toyota needs to maintainsuch basic requirements in their priorities to offer the customer. Before new product development and design by Toyota, it is required to identify andanalyse specific characteristics available in the product, premium features or attributes and howall these will satisfy customer needs and wants. In context with Toyota, if auto-mobile is lookingfor premium car, they needs to analyse what will be the price of the car and how customer willget satisfy in that price level.

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