Understanding Operations, Logistics and Supply Chain Management

Understanding
Operations, Logistics and
Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction............................................................................................................................1
Company Profile.....................................................................................................................1
Quality Management and theories..........................................................................................2
Just – in – Time and Lean Principles......................................................................................4
Triple Bottom Line.................................................................................................................6
Recommendations..................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Operations management is managing business operations effective in order to achieve
quality and increase profitability. Logistics is defined as process of coordination and movement
of resources from place to another. Supply chain management is the process of handling
manufacturing flow including goods or services like raw material, suppliers, etc. (Copacino,
2019). Audi AG is German car manufacturer that designs, produces, promotes and distribute
luxury vehicles in international market. In this report, introduction of operation management,
logistics and supply chain management will be includes. Selection of issues faced by the
company and relevant theories will be discussed. At last, some recommendations will be made so
that challenges can be solved.
MAIN BODY
Introduction
Operation management is process of managing and controlling operations of business in
order to ensure efficiency and productivity. Logistics is movement of resources from region to
another and to coordinate such activities is objective of this. Supply chain management is
management process to handle production and relation resources so that efficiency can be
increased. All these activities of organisation have basic objective to increase outputs, higher
profits margins, enhance productivity and competitive advantage in the industry.
Company Profile
Audi AG is member of Volkswagen group and deals in manufacturing of luxury cars
and promotes it in international market. It is one of the largest German Auto-mobile brand which
has strong image at global level and has good market share in industry as well (Audi, 2019.).
First topic is Quality Management is process of determining and controlling operations of
organisation so that desired or set standards of quality can be achieved. This is management
process which includes determining policy, systems, planning, measuring, tools, techniques, etc.
to ensure that quality is controlled and managed effectively. It focuses on short and long – term
objectives by implementing quality initiatives in operations with the help of Total Quality
Management. Another is Just – in – Time which was introduced by Toyota corporation to
minimise the cost related to maintaining inventory in company. This is process which will help
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