Operations Management Assignment Solution - (Doc)

Added on - 21 Apr 2020

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Running head: OPERATIONS MANAGEMENTOperations ManagementName of the Student:Name of the University:Author Note:
1OPERATIONS MANAGEMENTExecutive Summary:The report discusses about the operations management of a fast food chain in Australia.However, the chosen fast food chain is McDonald, considered one of the largest chains in theworld. In the report, there is description of the established and emerging value propositions ofMcDonalds. Moreover, the report also describes the manufacturing excellence of McDonalds.Further, discussion on the service quality and profitability of the fast food chain also finds amention in the report. The operational challenges faced by the industry are a part of the report.One can also find a process map describing the order fulfillment process of McDonalds. Thereport however ends with recommendations on the steps followed by McDonalds in improvingits service operations.
2OPERATIONS MANAGEMENTTable of Contents1. Introduction..................................................................................................................................32. Established and Emerging Value Propositions in the Fast Food Industry...................................42. Application of Manufacturing Excellence (TQM) of McDonalds..............................................54. Relationship between Service Quality and Profitability..............................................................75. Operational Challenges................................................................................................................76. Process Map.................................................................................................................................87. Recommendation.........................................................................................................................98. Conclusion.................................................................................................................................109. References..................................................................................................................................11
3OPERATIONS MANAGEMENT1. IntroductionThe report here gives an overview of operations management of a fast food industry inAustralia. Here the chosen fast food chain is McDonald, considered the largest in the world. Thereport begins with a discussion on the established and emerging value propositions ofMcDonalds. There is a vivid description of how McDonalds is trying to adopt means forenhancing its value to the customers so that amongst all its competitors, McDonalds becomes achoice of the mass. The report also describes about the manufacturing excellence of McDonaldswith special focus on product quality, training, customer satisfaction, continuous improvement,application of six sigma and reduction in product cycle time. There is also a discussion betweenthe service quality and profitability of the fast food chain. There is also discussion on theoperational challenges faced by the fast food industry like McDonalds. In the report, one can alsofind a process map that describes the order fulfillment process of the fast food chain. Further,there are also recommendations on how the fast food chain can improve its service.2. Established and Emerging Value Propositions in the Fast Food IndustryThe fast food chain chosen here is McDonalds, Australia. McDonalds have adoptedcertain value propositions for convincing the potential customers to buy their products. The ideabehind establishing the value proposition is to ensure that customer specifically opts forMcDonald’s products in a market that offers similar products (McDonald and Wilson 2016). Theestablished value proposition of the fast food chain includes focusing solely on the needs andwants of the customer by providing superior service and high quality food offered in awelcoming as well as clean environment. Moreover, the fast food chain also aligns the pricing ofthe product, food standards and operational processes to meet the customer demand. The
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