Operations and Project Management in Aston Martin: A Critique and Regular Development Plan

This report discusses the principles of operations and project management in Aston Martin, including a critique of their execution and a regular development plan. It covers the lean principles and their application, as well as evaluating the extent to which the functions management of the enterprise fulfills the needs of the firm.

Operations and project
management

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Introduction of organisation.........................................................................................................1
An explanation of operations vs operation management.............................................................1
A examine and critique of the execution of operations management principles within the
selected firm.................................................................................................................................2
An evaluation of the extent to which the functions management of the enterprises in the case
study fulfils the needs of the firm................................................................................................3
Discussion of regular development as a philosophy and define the Lean principles..................4
A regular developments plans, consisting the justified recommendations to growth, based on
the critique and re-examine of functions management principles in the enterprises...................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7
PART 2- PROJECT PORTFOLIO..................................................................................................8
PROJECT TITLE.............................................................................................................................8
AN OVERVIEW ABOUT THE GIVEN CASE STUDY...............................................................8
EXPLANATION OF EACH AND EVERY STAGE OF THE PLC AND THEIR
APPLICATION TO THE SELECTED PROJECT.........................................................................8
Project Initiation...........................................................................................................................8
Project Planning...........................................................................................................................9
Project execution..........................................................................................................................9
Project Closure.............................................................................................................................9
ANALYSIS OF TOOLS AND PROJECT METHODOLOGIES.................................................10
A CRITICAL REVIEW AND EVALUATION OF EFFECTIVENESS OF PLC
APPLICATIONS TO PROJECT WITH THE HELP OPF APPROPRIATE THEORIES AND
MODELS.......................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Operations management is related to approaching strategic and day to day organisation
problems in a systematic manner. It includes redesigning companies operations in the
manufacturing of product and services and controlling and designing the process of production.
In project management managers have to deal with planning, motivating, controlling and
organizing resources of the company in order to attain its success, profitability and goal. For
better understanding of operation and project management Aston Martin is taken into
consideration for this report. Aston Martin is an automotive company which manufacture luxury
sports car and grand tourers. It is founded in 1913 and have its headquarters in Gaydon, United
Kingdom (Alfonso, 2022).
This report covers effectiveness of principle of operations management. Application of
continuous improvement concept in context in an operational context.
PART 1
Introduction of organisation
Aston martin is an English producer of luxury sports as well as grand tours, founded in
by Lionel Martin on 15th January 1913, the headquarters are locate in Gaydon, UK. They serve
their products in all over the world and are targetting the local markets now to increase the
productivity and customer segment. The vision of Aston Martin is to the world's most ultra-
luxury brand, desirable as well as creating the most extraordinary preferable cars. They have
planned proper plans for achieving their objectives and goals, which is to design such products
which contains modern style and elegance while using it. There are 3000 total number of
subordinates working actively in the company, who are dedicated towards the set target which
needs to be achieved in the given period of time. It is in more than 160 locations in 53 different
countries which creates a good customer base segment of the organisation (Chawla, and et.al.,
2021).
An explanation of operations vs operation management
Operation is the efforts put in by the people for the organization for balanced output.
Everything happens within the business to keep it continuous and achieving revenue. In the
company there are various kind of operations are done on the daily basis in order to attain
success and goal. Some of the operations are service business, manufacturing business,
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merchandise business and many more. In Aston Martin, different operations are done on the
daily basis in order to complete task and achieve success. First operation is service business in
this their managers sell intangible products to their customers. Second one is merchandising
business in this their managers sell their tangible goods to their consumers (Geertsen, 2020).
Whereas, Operations management is described to administration of practices of company in
order to create highest efficiency level that are possible at workplace. In Aston Martin,
operations management is related to converting production factor, including materials, labor, etc
into finished cars or other automobile in best possible manner for maximization of
entrepreneurial profits. Key purpose of operations management in the establishment is to
maximize efficiency at premise, enhancing productivity and profits while making reduction in
costs that suits needs of consumers. Furthermore, operations management in Aston Martin
contributes in reduction of resource wastage, enhancing profits together with ensure satisfaction
of customers through maximizing efficiency (Heigermoser, and et.al., 2019).
A examine and critique of the execution of operations management principles within the selected
firm.
The operational principle management are a group of of different principles in the term of
proper planning, quality controls that assist the firm concern and these are of a potential
utilisation when imposed while guiding the management of the firm to get the wanted results.
Humility: The administration an the firm managers must respect and feel the truth that there are
always few restriction or limitation and so should be ignoring unessential errors and trail in every
situation. Execution of these principle saves a more number of finances and times of the firm and
transmits a positive impact. Accepting these principle potentially in Aston martin would assist
them in potentially decreasing any undesired price which would or else take place.
Reality: According to this principle states that the management and the functions should offer
more concentrations on higher issue against the smaller approaches that a element of the whole
issue. This describe that only using the techniques and tools would never solve the firm's issues
until the management does not attempts to acknowledge the real issue. Execution of this
principle would help Aston martin to acknowledge the usually occurring firm's problems in
better way and solve them impact-fully (Ivankevich, and et.al., 2019).
Accountability: The operations management principle states that all individual who is
accountable to manage the firm functions must be responsible to their management and actions.
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The leaders should always keep to the balance and checks for ensuring the accountability and
effectiveness. Taking responsibility to their actions would assist the managers of Aston martin
for handling the firm management better as they are alert of their role precisely and be efficient
and fast with their works (Khan, 2019).
Causality: The problems in the functional activities always provide a previous indication prior
to the literally happening. So to smooth the firms functions this is essential that the firm
managers should potentially recognize those respective reasons and problems and remove those
problems. So the administration and management at Aston martin should be always alert of the
functional assignments and their grade of completion and the problem which are present, if any.
Organization: As the production procedure of the firm is internally associated in whole process.
Therefore, all the components includes should be consistent and predictable. The operational
management will not success to be generating profit it the production strategies is not well
organized as it gives to the firm predictability and consistency. Lack of this principle in Aston
martin will obstruct the efficiency and effectiveness of the firm as the control and planning is not
appropriate (Lee, 2018).
An evaluation of the extent to which the functions management of the enterprises in the case
study fulfils the needs of the firm.
Functional management is an potential elements of a firm review and it gets influenced
by the regular modifications which occur in the market and affect the firm. The operational
principle management assist a business review to appropriate execution of the essential changes
and also make able the firm to put the firm individuality and authenticity strongly. Aston martin
utilities these ideas to resolve the issues associating for its profits and productions maximization
of the firm. Operation management has provided support, fulfilled needs of business and
accomplish the demands of the service user to Aston martin as follows:
 These principles aids the management at Aston martin to execute the modifications and
changes presenting in the procedure associated with the production as and at the time
when they are recognized (Loudon, and Morley, 2019). This represents that the
consumers are the firm's first priority and that is targets at satisfying large numbers of
customers. The management at Aston martin therefore evaluates and analyses respective
firm advantages through potentially executing the different business movement.
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 By the acceptation of all these principles, Aston martin has makes its operational
efficiency better in different manners. This has given to the respective products which are
being fixed demanded in the field and the element of price efficiency is maintained when
targeting to get maximum profit with maximum revenue production (Muscatello, 2022).
Discussion of regular development as a philosophy and define the Lean principles.
Regular development plan is set of various tasks and activities which are framed to get
step wise and small modifications in the firm together with a regular improvement in its services,
business procedures and products. This is completed with the support of regular analyze of
activities, tasks measurement and taking effective and relevant actions.
Lean methodologies: it is pertained as a approach to optimize the business assets, workers,
regular efforts and the potential in the firm to the target of producing and making move value to
the service user of the firm concern. The five lean principles are following:
 Defining Value: Value is defined as, a customer intents to pay in replacement to the
service. Main concentration always remains to offer consumers with highest satisfaction
in monetary terms. So Aston martin get success by providing its customer demanded
product and services (Range, 2018).
 Mapping of Value stream: Main aim remain finding the different elements which
represent whole value of service. Aston martin targets to implement all such elements
which require to enhance service price.
 Generate Flow: this principle ensure that all the various steps in production occur in
simple way.
 Pull: This principle making sure that it the availability of product only in the needed
amount and not in excess. Aston martin also follow these principle to get success.
 Perfection: This principle occur in four steps and ensure the perfection of the service and
products. Aston martin aims to achieve perfection to get growth and development.
A regular developments plans, consisting the justified recommendations to growth, based on the
critique and re-examine of functions management principles in the enterprises.
Regular development strategy usually reflects the various set of procedures that come
along to help in providing the various alternative and changes as the needed by the enterprises as
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in the type of regular modifications and changes. This helps the organisation for increase their
range of services and products and another others business procedures. The regular development
strategy to Aston martin as a business enterprises can be evolved in the given manner:
 Plan: It refers to recognising a proper chances and making a plan to achieve growth.
Aston martin effectively evaluates the market that they trade in and then create strategies
on a plan that they want to execute in the enterprises which will assist to increase their
profits together with offering buyer a good experience.
 Do: This describes implementation of the strategy initially on a lower level so that the
results get can be analysed, examined and assessed in an simple manner. Aston martin
then executes their plans on a lower level in few of their key stores to evaluates and
examine the outcomes achieved and their potential (Wedel, and Behnezhad, 2019).
 Check: it pertains to assessment of the outcomes achieved from the overviewing the
lesson and test executing that were learned in the way of this projection and strategy.
Aston martin then reviews all the respective field where the plan failed to be executed as
aspected and find those area which may come up as a critical condition and task to the
enterprises.
 Act: If the test performed functions out in aspected way, then there occurs the
requirement to implementing that respective plan on a very large grade in the enterprises
and evaluate the results and then as per. Aston martin then implements the respective
procedures, law, regulation and policies on a bigger level as to get profit and production
in large amount. The fields that the enterprises feels are still lacking could then be
increased with regular development strategy (Yue, and et.al., 2020).
This is regular cycle process which may even not success sometime so if it happens, the
enterprise is needed to revise the whole process. Then if the strategy executes, it should analyse
and examines the outcome and restart again with a fresh manner to make appropriate
developments.
CONCLUSION
As per the above argument, it has been concluded that operational management and
operations are two various but inter-associated terms. Functions associates to decisions and
process of manufacturing and production however operational managements pertains to
production of maximum efficiency in the enterprises by utilising the various assets and handling
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the enterprises functions. This project has been concluded on the fundamental concepts of
regular developmental strategies and the way how it could be executed in Aston martin to get
advantage for its operations. The lean principle approaches along with its key principles is also
explained to give an summary as how the enterprises can uses it to get benefit for the firm.
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REFERENCES
Alfonso, J.M., 2022. Streamlining the operations of the digital partnerships and fintech team of
Sun Life Philippines through Trello.
Chawla, V.K., and et.al., 2021. Evaluation of green operations management by fuzzy analytical
hierarchy process. Materials Today: Proceedings, 38, pp.274-279.
Geertsen, A., 2020. Maintaining Operations and Staff Morale amid Redevelopment and
Construction. Healthcare Quarterly (Toronto, Ont.), 23(2), pp.58-61.
Heigermoser, D., and et.al., 2019. BIM-based Last Planner System tool for improving
construction project management. Automation in Construction, 104, pp.246-254.
Ivankevich, A., and et.al., 2019, September. A proactive strategy of ship maintenance operations.
In 2019 ieee 14th international conference on computer sciences and information
technologies (csit) (Vol. 3, pp. 126-129). IEEE.
Khan, U.A., 2019, November. Operations readiness and assurance-A practical example. In Abu
Dhabi International Petroleum Exhibition & Conference.
Lee, C.K.H., 2018. A review of applications of genetic algorithms in operations
management. Engineering Applications of Artificial Intelligence, 76, pp.1-12.
Loudon, J. and Morley, L., 2019. Balancing Projects and Operations to Improve Organizational
Capability. Journal of Medical Imaging and Radiation Sciences, 50(2), pp.199-205.
Muscatello, J., 2022. An innovative approach to operations management building partnerships
with local professionals. Journal of Education for Business, pp.1-3.
Range, S., 2018. Using agile development methods to enable a threat-based security operations
center (Doctoral dissertation, Utica College).
Wedel, T. and Behnezhad, A., 2019. Precision Auto Clone: an integrated quantitative operations
management case. International Journal of Teaching and Case Studies, 10(3), pp.209-234.
Yue, S.H.I., and et.al., 2020. Research on the Comprehensive Integration of Military Facility
Construction Project Management. Operations Research and Management Science, 29(9),
p.204.
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PART 2- PROJECT PORTFOLIO
PROJECT TITLE
The title of the project is constituted for an organisation with an on-site food catering
facility with a total of about 1250 employees. There are loads of activities that happen inside the
business premises, that can cause a lot of distraction and hamper the productivity of employees
mildly impacting the business goals of the organisation. The project highlights the problem of
increased absenteeism in employees. An insight about constant disturbance with ongoing
movements of the employees in the organisation is also mentioned.
AN OVERVIEW ABOUT THE GIVEN CASE STUDY
The given case study mentions the issue of congestion which causes continuous
disturbances within the organisation due to constant movement of employees in and out. There
are about 1250 employees that suffer from the issue of congestion. There is also mention of
designing of an on-site catering service to reduce the intensity of disturbances that hamper the
overall productivity of employees (Wilson, Bhakoo and Samson, 2018). The main aim of this
case study is to intend to solve the issue of congestion as it is negatively impacting the efficiency
of the organisation along with their company output. The movement of employees outside the
premises of organisation, leading to higher consumption of junk food items. The irregularity in
consuming balanced diet leads several diseases affecting the health of employees. Therefore, the
administration of company has taken into account this aspect of employees and decided to bring
forth different strategies for reducing the consumption of junk food items. Bad employee health
has the potential to negatively impact the productivity of the firm. Effective policies and ideas
will help decreasing the conjunction of employees (Mohebbi, 2021). The availability of an on-
site food catering service will prove beneficial for the employee causing them to lead a healthy
and better lifestyle.
EXPLANATION OF EACH AND EVERY STAGE OF THE PLC AND
THEIR APPLICATION TO THE SELECTED PROJECT
Project Initiation
Project initiation is the most crucial and initial step towards starting the process of project
planning. The entire project is based on the planning process designed by business organisation.
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This planning showcases the success rate of business organisation. The aim is to completely
assess the overall business value and using the data to secure primary stakeholders of the
organisation (Mahabir and Pun, 2022).
Project Planning
This aspect of the business operation is related to building a roadmap for designing of a
detailed business plan highlighting the business objectives. The objectives are required to be
attained in a given period of time. Planning process is the effective utilisation of available
resources and utilities, which aid in achieving the business targets without hurdles and problems.
There are four major steps for setting up planning process for any business.
 Setting practical and measurable objectives
 Identification of deliverables
 Scheduling of tasks
 Planning of tasks (Frederico, 2021)
Project execution
This step involves the practical implementation of business plan for the purpose of
achieving the business aims and objectives. Effective utilization of available resources helps in
accomplishing the organisational goals, as planned by the management team. Project execution
involves the accumulation of resources, research based evidence and findings of the company to
derive the best output for business operation. However, all the essential factors are taken to
consideration related to risk management, business resources and financial necessities. The
business plan is implemented only after ensuring a very low failure rate. The implementation of
project plan is very important as it determines success of the organisation (Muñoz-Villamizar,
Solano-Charris and Romero-Silva, 2021). In context to the given case study, the organisation
must implement measures for elimination of continuous movement by employees outside the
office premises and replacing it with on-site catering facilities or team lunches.
Project Closure
This step highlights the project management principles and results accomplished by
primary business stakeholders. The discussion about project planning and final execution is done
to compare the effectiveness of both these aspects. Furthermore, the assessment of variables is
done by stakeholders to make an effective comparison between desired and achieved outcomes.
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An evaluation about profitable results is made. In context to the given case study, the business
organisation will assess control over employee movement through establishment of on site
catering facilities (Gajadhar and Stomski, 2018). These facilities will ensure that employees are
leading a healthy lifestyle.
ANALYSIS OF TOOLS AND PROJECT METHODOLOGIES
Project methodologies: This aspect involves a set of principles which helps business
organisation in organizing and formulating project management principles. This is done to
ensure effective and optimum performance level in employees. Different types of project
methodologies used in planning, initiation and execution of projects in relation to the case study
are given as follows:
 Waterfall methodology- This methodology refers to consecutive growth and
development procedures possessing waterfall flow in phases. Each and every phase of the
project initiates after the completion of previous phase of project. The success of the
project relies on each and every step of process. The implementation of each task is
sequential and the probability of errors is very low (Eyers and Naim, 2019). This is
because the project is planned and researched with utmost sincerity and hard work. The
only possible disadvantage is that the adaptability levels during execution and initiation
process is very less.
 Agile Methodologies- This methodology is used for projects with short tenure and
involve the use of frequent testing, continuous project adaptations. This particular
methodology is faster, cooperative and highly accessible considering short term projects
in action (Komarova and Galynin, 2022). This methodology is data driven and can be
easily modified by making modification in database during project initiation and
execution.
 Project Tools: The use of these tools is employed by organisation for effective initiation
of projects and their successful evaluation. There is use of different tools such as network
diagrams, project evaluation, project documentation tools and review techniques. These
tools aid in maintaining improvements and modifications during the development stage.
These tools assist in the management of organisation along with implementation of
various changes that are necessary (Alhalafi, 2021). These tools allow business managers
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in identify situations or instances where project might need improvements along with
execution of needful actions.
A CRITICAL REVIEW AND EVALUATION OF EFFECTIVENESS OF
PLC APPLICATIONS TO PROJECT WITH THE HELP OPF
APPROPRIATE THEORIES AND MODELS
Project life cycle is defined as the steps and processes required for initiation and
completion of projects. Project life cycle is an arrangement of all required project operations
crucial for effective initiation and completion of projects. The sequence of completion of projects
includes steps such as initiation, planning, execution and reviewing of project database. This
enhances the ability of business to identify threats and variations that might have crawled in the
process. The delivery of on site catering services was proven to be an accomplishment in this
particular case study. There was use of various project methodologies along with modern
techniques required for successful completion of the project. Employee satisfaction and
enhanced health of employees were identified as key performance indicators in this particular
case study.
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REFERENCES
Books and Journals:
Alhalafi, M., 2021. Develop a Lean project management framework for the construction
companies in order to improve the time and cost efficiencies of their construction
operations (Doctoral dissertation, De Montfort University).
Eyers, D. and Naim, M., 2019. Project management for effective operations management.
In Contemporary Operations and Logistics (pp. 11-27). Palgrave Macmillan, Cham.
Frederico, G.F., 2021. Project Management for Supply Chains 4.0: A conceptual framework
proposal based on PMBOK methodology. Operations Management Research, 14(3),
pp.434-450.
Gajadhar, S. and Stomski, P., 2018, July. Integrating project management and systems
engineering to transition to remote operations. In Modeling, Systems Engineering, and
Project Management for Astronomy VIII (Vol. 10705, pp. 453-458). SPIE.
Komarova, A.V. and Galynin, S.V., 2022. Evolution of Operations Management Model in
International Hotel Business. Russian Foreign Economic Journal, (2), pp.27-35.
Mahabir, R.J. and Pun, K.F., 2022. Revitalising project management office operations in an
engineering-service contractor organisation: a key performance indicator based
performance management approach. Business Process Management Journal, (ahead-of-
print).
Mohebbi, E., 2021. Examining the impact of flipping the classroom on student performance in an
undergraduate course in project management. International Journal of Information and
Operations Management Education, 7(2), pp.113-136.
Muñoz-Villamizar, A., Solano-Charris, E.L. and Romero-Silva, R., 2021. Mapping operations
research in project management: a bibliometric analysis. International Journal of Logistics
Systems and Management, 39(1), pp.52-76.
Wilson, K.B., Bhakoo, V. and Samson, D., 2018. Crowdsourcing: A contemporary form of
project management with linkages to open innovation and novel operations. International
Journal of Operations & Production Management.
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