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Market Opportunities in Malaysia for River Island

   

Added on  2020-05-16

14 Pages3454 Words160 Views
Running head: INDIVIDUAL RESEARCH REPORTEnvironmental AnalysisName of the Student:Name of the University:Author Note:

1INDIVIDUAL RESEARCH REPORTExecutive SummaryThe study analyses the external market opportunities in Malaysia for River Island, which is arenowned fashion retail company in UK market. The company is conducting the extensivemarket research to identify the product acceptability among the consumers across the country.The stable political condition is quite opportune for River Island to establish the market in thedomestic market of Malaysia. The customers are quite fond of the fashionable segments with thevariations of the fashion garments and accessories. The growing demands for fast fashion brandsand various styles of fashionable clothes would be much beneficial in deriving more profits. Onthe other hand, it has been observed that the stability of the government is also much helpful forthe foreign business marketers to invest a large capital amount. Adopting the ‘partnership’strategy with the local store to understand the basic needs of the customer would be much helpfulin such context to develop the strengthened business entity in Malaysia.

2INDIVIDUAL RESEARCH REPORTTable of ContentsIntroduction......................................................................................................................................2Identification of the Product in the Target Market..........................................................................2PESTLE Analysis of Malaysia........................................................................................................4Opportunities, Trends and Challenges.............................................................................................9Recommendation...........................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13

3INDIVIDUAL RESEARCH REPORTIntroductionThe advancements in the current business world depict the significant changes in theconsumer demands and product specifications. The business marketers thus look forward to mostsuitable strategic help that can ensure the higher profitability for the long run. Businessexpansion is one of the fruitful strategies that have the considerable benefits for the businessmarketers to get hold of the foreign markets. However, Zamberi Ahmad (2014) implied thatbusiness marketers need to identify the most preferable market entry strategy and obtain theadequate knowledge to establish the competitive position in a foreign market. The study wouldthus concentrate on the business expansion in Malaysia for establishing the fashion retail productof River Island. The company has the online presence in the country, but there is no store wherethe customer can visit to select their clothes. Hence, the study would conduct the environmentalanalysis to identify the suitability and acceptability of the products by the consumer in an Asianmarket. The idea of the external opportunities, trends, and challenges would also be discussed inthis study. Identification of the Product in the Target Market River Island, the renowned fashion retail brand is looking forward to expand the businessmarket in Malaysian market. The company has almost 60 years of experience in the fashionretailing sector (Riverisland.com, 2017). It has achieved the commendable position in the highcompetitive market of UK. It is one of the most demanding clothing brands that produce highquality clothes with an affordable pricing structure. Most of the fashion-prone customers arequite attracted to the brand value and the diverse fashion segments offered by the company. Thecustomers are quite relied on the great going-out looks and the fashionable occasional wear

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