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BSMAN 3007 Operational Strategy Assignment - River Island

   

Added on  2020-05-28

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Running head: OPERATIONAL STRATEGY FOR RIVER ISLANDOPERATIONAL STRATEGY FOR RIVER ISLANDName of the StudentName of the UniversityAuthor Note
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1OPERATIONAL STRATEGY FOR RIVER ISLANDExecutive SummaryThe analysis in the report is based on the expansion policy of River Island which is an UKbased organization. The organization operates in the fashion retail industry and they morethan 60 years of experience in this field. The company is planning to expand its operations inMalaysia. The different aspects that are analysed in this report are based on the market entrystrategy of the organization. The strengths and the weaknesses of River Island have also beenanalysed in the report. The strategy of operations of the company and the objectives are alsodiscussed in the report. The organizational design is also formulated with respect to themarket in Malaysia. The scope of expansion and the financial requirements are alsodiscussed. The report is concluded with the learning that franchising is the best way ofentering the market and this will require less investment as well.
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2OPERATIONAL STRATEGY FOR RIVER ISLANDTable of ContentsIntroduction....................................................................................................................3Market Entry strategy for River Island in Malaysia.......................................................3Strengths and Weaknesses of River Island....................................................................5Corporate Objectives of River Island.............................................................................7Operational Strategy.......................................................................................................8Organizational design of River Island............................................................................9Scope for expansion of River Island in Malaysia..........................................................9Financial requirements of River Island........................................................................10Staffing policy of River Island in Malaysia.................................................................10Conclusion....................................................................................................................11References....................................................................................................................12
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3OPERATIONAL STRATEGY FOR RIVER ISLANDIntroductionRiver Island is one of the largest and famous fashion retailing brands in the UnitedKingdom. The organization has more than 60 years of experience in the retail market sectorand it is considered to be one of the most loved and well-known brands on High Street. RiverIsland is one of the most renowned retail brand for affordable and stylish fashion. The uniquefeatures that are brought to the collection help the brand to stand out from the other retailerson High Street. The customers are able to rely on the occasional wear of the brand and going-out looks as well (Aghdaie & Alimardani, 2015). The other products of the organizationinclude, denims, shoes and bags as well. River Island can aim to bring the original and newfashion to the customers along with great design. The products of the organization aredesigned within the premises as River Island has one of the biggest teams of designing andthey proudly deliver fabulous fashion related items in the stores as well as on the onlineplatform. River Island has more than 350 stores in the United Kingdom and Ireland. Theorganization also has its operations in the Middle East, Europe and Asia. The company hasaround six online websites that operate in more than four currencies (Aguirregabiria &Suzuki, 2015).The report is based on the expansion plans of River Island in Malaysia. Theoperational strategy of River Island in the new area of expansion will also be discussed in thereport with the help of which it can continue its functions in Malaysia. Market Entry strategy for River Island in MalaysiaThe analysis is based on the plans of River Island related to expansion in Malaysia.The market entry strategy is the most important factor related to the expansion of anyorganization. The strategy related to market entry can be defined as the method related to thedelivery of the services or goods to a relevant target market in a new country. The
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