Design Thinking Approaches in Australian Taxation Office

Opportunity discovery, creativity and design

Running Head: Report
Executive Summary
This report contains the case study analysis which is focusing on the design thinking process. The
Australian taxation office is an organization that makes use of the design thinking process. The case
study analysis includes how the company makes use of the different methods, theories and tools
while solving the complex issues. The main focus of the design thinking approaches in the
organizations is to handle the tough and difficult issues. While designing this project, the
company has applied all the design thinking approaches and its principles to make it a successful
project. It is observed that all those projects that make use of the design thinking approaches are
the user-centric in nature. This report also includes the personal reflection and reflection is about
the understanding of creativity through the case study analysis and other insights that I have
gained while analyzing the ATO case study. The impact of these design thinking approaches is
also reflected in this report.
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Running Head: Report
Contents
Executive Summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
Part 1: Case study analysis..........................................................................................................................4
Part 2: Design-Led Innovation.....................................................................................................................8
Part 3: Creativity Presentation and reflection............................................................................................13
Conclusion.................................................................................................................................................15
References.................................................................................................................................................16
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Running Head: Report
Introduction
This report is written to analyze the case study that focuses on the design thinking approaches
used by the Australian taxation office and the reflection on learning concepts in relation to the
same approaches. The design thinking approach and the analysis of the case study will enhance
the knowledge with regard to creativity and design. The case study analysis includes how the
company makes use of the different methods, theories and tools while solving the complex
issues. The main focus of the design thinking approaches in the organizations is to handle the
tough and difficult issues. The collaboration refers to the concept of working together with the
team members to ensure project success. Australian taxation office is also based on the
collaboration as the project is implemented by the various departments (Jakovich, et al., 2012).
With the help of the core design team, the organization is able to collaborate with the specialized
individual at every stage. Design thinking is highly related to innovation and brain thinking to
find out the best possible solutions to complex issues. It is indicated from the current trends that
design thinking has been shifted towards the complex projects and environments. The reflection
is about the understanding of creativity through the case study analysis and other insights that I
have gained while analyzing the ATO case study. The impact of these design thinking
approaches is also reflected in this report (Chasanidou, et al., 2015).
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