Business Plan for Organic Coffee, Juices and Sandwiches - Desklib

Managing Enterprise
in the 21st Century

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Executive Summary................................................................................................................3
Business description...............................................................................................................3
STP Approach........................................................................................................................4
Market analysis.......................................................................................................................4
Marketing mix........................................................................................................................6
Financial planning..................................................................................................................7
Budget.....................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:................................................................................................................9

INTRODUCTION
Business plan refers to a written document which involves objectives and aims of
organisation along with tactics and plans that will be beneficial for attaining such goals of
business. There are various aspects that must be outlined in the business plan such as marketing,
operational and financial which deliver growth potential of certain idea of business (Cerdeira,
2018). The report outlines a business plan for organic coffee, juices and sandwiches which aims
to provide healthy life to the people. The following plan for business involves various aspects
such as executive summary, details about the product and services, market analysis, market
tactics, financial planning and budget for the proposed idea.
TASK
Executive Summary
The business plan which is a written document that supports company to fulfil its aims
and goals while providing a range of strategies which is helpful to analyse the market and
industry. Marketing mix is essential for the business which focuses on various areas in order to
promote a product and service. It is a set of actions or strategies that is useful for the business in
order to reach out its potential customers (Klante and Thiex, 2020). The financial planning will
help the company to carry out its business activities in a predetermined budget.
Business description
The Business plan is prepare for the “Nature Care Company” which aims to provide
organic and healthy food products to its customers such as coffee, sandwiches and juices.
This mission for the business idea related with organic food products is “to help
sustainable, nature, agriculture and organic practices that serve and secure the nature”.
The vision of the company is to launch a different and successful model of business
which is integrated and committed to services and benefits all.
The objective of business is to provide natural, sustainable and organic food products to
improve the livelihood of the people and protect the mother nature.
The company offers a range of food products with varieties of taste to its customers. The
main focus of the company is protect the nature and make people to conscious about their health.
It provide various organic products such as green coffee, vegetable sandwiches, fresh juices with
varieties of flavours such as orange, green apple, apple, pineapple, mango, beetroot and many