Business Plan for Organic Coffee, Juices and Sandwiches - Desklib

This business plan outlines a plan for organic coffee, juices and sandwiches which aims to provide healthy life to the people. It includes executive summary, business description, STP approach, market analysis, marketing mix, financial planning and budget for the proposed idea.

Managing Enterprise
in the 21st Century

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Executive Summary................................................................................................................3
Business description...............................................................................................................3
STP Approach........................................................................................................................4
Market analysis.......................................................................................................................4
Marketing mix........................................................................................................................6
Financial planning..................................................................................................................7
Budget.....................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:................................................................................................................9

INTRODUCTION
Business plan refers to a written document which involves objectives and aims of
organisation along with tactics and plans that will be beneficial for attaining such goals of
business. There are various aspects that must be outlined in the business plan such as marketing,
operational and financial which deliver growth potential of certain idea of business (Cerdeira,
2018). The report outlines a business plan for organic coffee, juices and sandwiches which aims
to provide healthy life to the people. The following plan for business involves various aspects
such as executive summary, details about the product and services, market analysis, market
tactics, financial planning and budget for the proposed idea.
TASK
Executive Summary
The business plan which is a written document that supports company to fulfil its aims
and goals while providing a range of strategies which is helpful to analyse the market and
industry. Marketing mix is essential for the business which focuses on various areas in order to
promote a product and service. It is a set of actions or strategies that is useful for the business in
order to reach out its potential customers (Klante and Thiex, 2020). The financial planning will
help the company to carry out its business activities in a predetermined budget.
Business description
The Business plan is prepare for the “Nature Care Company” which aims to provide
organic and healthy food products to its customers such as coffee, sandwiches and juices.
This mission for the business idea related with organic food products is “to help
sustainable, nature, agriculture and organic practices that serve and secure the nature”.
The vision of the company is to launch a different and successful model of business
which is integrated and committed to services and benefits all.
The objective of business is to provide natural, sustainable and organic food products to
improve the livelihood of the people and protect the mother nature.
The company offers a range of food products with varieties of taste to its customers. The
main focus of the company is protect the nature and make people to conscious about their health.
It provide various organic products such as green coffee, vegetable sandwiches, fresh juices with
varieties of flavours such as orange, green apple, apple, pineapple, mango, beetroot and many

more. All such products are made from organic ingredients such as organic spices, organic oils,
utensils. Food also serves in organic crockeries through which a customer can easily enjoy their
food and also delighted which touches their soul (Mistry, 2019).
STP Approach
I It is an acronym for segmentation, targeting and positioning (Setiawan, Wibowo and
Susilo, 2017). STP model will help the company to analyse the products and services and the
way of communicate their strong points to certain customer segments.
Segmentation: The main aim of segmentation is to develop several segment of customer
depends on the certain criteria and features that the company select. Demographic factors: It is based on gender, occupation, education level, age and many
more. Nature care is focusing on the all age group persons who likely to enjoy organic
dishes. Psychographic segmentation: It involves hobbies, interests, lifestyle, opinions and so on.
The Nature Care will focus on those customers who are health conscious and particular
about their health. Geographic segmentation: The company segment their customers on the basis of region,
country, state and many more. Nature care will explore domestic market only. Targeting: In this approach, the firm focus on the market which have potential to develop
desired conversions. Nature Care must focus on a large customer segment through which
they can enhance the customer base and deliver more products in the group. It will also
target all age group and make appropriate efforts to reach them.
 Positioning: This is the final step in which the company out-stands their products and
services from the competitors in the minds of target customer (Surkov, 2020). Nature
care can position itself by improving the brand image, solving customer issues and
facilitate them with genuine goodness .
Market analysis
Porter's five forces model:
This is a strategic tool of the company which is used to analyse the different competitive
forces in the market. These are the five forces of the company which affects the business. It is
very vital and essential to know and understand the competitive forces of the company which is

present in the industry. This will to analyse the market. The market analysis of the Nature Care
Company is discussed below: Bargaining power of the consumers: It is one of the strong force of the industry that
affects the business. It refers to the ability that consumers have to drive prices to down.
The company will be affected by how the consumer, a firm has, as well as how important
and valuable a customer is. It would cost a firm to attract new customer towards brand
and markets for its products (Muluk, Danar and Rahmawati, 2019). In case of Nature
Care Company, if the company is having smaller and more powerful customer base that
means a customer has high power to bargain or negotiate with the deal in order to get
better deals. Bargaining power of suppliers: This force in the market analysis shows how suppliers
can drive up the prices of raw materials. The company is affected by the amount of
suppliers of main raw materials, that how these are different and unique to the company
as well as how much it cost to the organisation so that can decide to switch to next
supplier or not. If the industry is having less suppliers then the dependency of the
company is high and the bargaining power of suppliers is also high which could rise the
cost of product or lower down the profits of the business. While, on the other side, if the
suppliers are more in the market then the bargaining power of the company is high to
moderate. Competition: This forces in the market analysis defines the number of competition and
their ability to undercut the organisation. If the market has number of competition which
serves similar food and services can rise the competition in the market. It could affect the
business (Pino Sales, 2020). There are various companies in the industry which are
offering organic food and focused on the sustainability such as Planet Organic, Farmdrop
and many more. Threat of substitution: These are the forces which emphasis on the alternatives of good
and services which is offered by the companies in the same market. Organisations which
produces products and services for which there is zero alternatives will gain more power
in the industry to rise the prices on goods and lock in favourable terms. But, when close
alternatives are available in the market then there are more options for the customers to
switch the brand. It is very essential for the Nature Care Company to produces products

which have no close substitutions in the market so that customers have lesser or no
choice to switch the brand.
 New entrants: The last force in the market analysis is the new comers in the market. A
market which has strong barriers to enter will be favourable for the existing companies. It
requires sufficient time, investment and experience to win the market (Ponjoan Jiménez-
ridruejo, 2018). Hence, for the Nature Care Company, it will be less threatening.
Marketing mix
Marketing mix encompasses various areas to concentrate as part of a broad marketing
plan. It included classification of various elements such as product, price, promotion, physical
evidence, people and process. In context of Nature Care Company, the following is the
marketing mix of the company: Product: It is the most crucial element of the business in which goods and services are
offered by the firm that helps to meet the requirements of target customers. Nature Care
can develop its products in a unique way that attracts the customer to buy and consume
its organic products. It is essential for the company to differentiate it from the rivalries
can be promoted in conjunction with it. Price: This factor is sensitive to the company which signifies the sale of product and
services and which also shows what customers are ready and willing to pay for it.
Marketing team of the company should conduct a proper research, analyse the
manufacturing costs, distribution and marketing costs and then set a prices according to
them. It must be quite impressive that a customer must ready to pay and which helps to
generate profits for the company. Place: This refers to a location or a place where the consumer can consume, access and
buy the product and services. This consists transport, distribution centres, warehousing,
distribution centres, franchises and inventory decisions. Nature Care provides its services
and products on both online and offline platforms so the consumer can easily access and
consume. Promotion: Direct marketing, advertising and sales promotion. Internet ads, TV
commercials, trade fairs, catalogs, billboards and many more (Sagita and Rahayu, 2019).
Even it can include the ads on top of the cabs or auto. This may also involve public
relations such as ongoing relationship with the press. Nature care use TV commercials

and online marketing through which they can convey the message of new launching as
well as its services. The word of mouth publicity will also beneficial to the Nature Care. People: It includes employees, workers, labour or anyone who interact directly or
indirectly with consumers such as delivery person or customer service executive. It also
involves employees hiring and training. As the Nature Care is a new business, it is
necessary for them to hire skilled employees and provide them appropriate training so
that they improve their skills in order to serve better. Physical evidence: It relates to any tangible thing in which service is takes place. It may
include delivery receipts, product packaging,layout of the physical store or signage.
Nature Care store must focus on the layout of their physical store which attracts the
customer and which reflects the motive of business (Sanders). They must include green
in their interior and so on.
 Process: Anything within the company that has an significant impact on how a service
or product is managed by the workers and distributed to the customers. It is important for
the Nature Care to exploit resourceful process in the business so that they can deliver the
products and services in the time.
Financial planning
In case of Nature Care Company, there are various sources of funding which could help
in financial planning. Some of them are as follows:
Venture Capital: This refers to a kind of private equity funding provided by venture
capital companies to finance organisations which facilitate high potential for growth. It can
facilitate the finance to the company and expertise through it could help in building the
successful business organisation (Saengchan, 2018).
Crowdfunding: This kind of funding consists taking small amounts of capital from a
large amount of buyers to source the company. It will support in securing the funds for initial
investment needed in developing the application.
Budget
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600

Contribution Sales-variable cost £9400
Less: fixed cost £1500
Less: estimated cost of sales £10*200 £2000
Net profit £5900
CONCLUSION
It is summarized from the above report is that with a purpose to construct a successful
business idea into practicable business plan, there are various aspects which needs to be taken
into consideration. The report is covered with market analysis which includes five forces that
affect the business. The marketing mix is a significant tool to focus on various areas in order to
commercialize a product in the market. Moreover, the business plan also consists with sources of
finances and budget which could help to run activities accordingly.

REFERNCES:
Books and Journals:
Cerdeira, S., 2018. The business plan in the context of corporate entrepreneurship: a literature
review. Notas Económicas, (46), pp.99-115.
Klante, M. and Thiex, M. A., 2020. The Role of Business Plan Competitions and Start-up
Success Drivers in New Venture Development.
Mistry, E. B., 2019. Erudio EdTech Consulting Business Plan: An Organization Development-
influenced Plan (Doctoral dissertation, The College of St. Scholastica).
Muluk, M. R. K., Danar, O. R. and Rahmawati, L., 2019. Community Participation and
Development Planning in Local Government Level: A Study on the Formulation of Batu
City Medium-Term Development Plan. BISNIS & BIROKRASI: Jurnal Ilmu
Administrasi dan Organisasi, 26(3), p.1.
Pino Sales, R., 2020. Futdream business plan.
Ponjoan Jiménez-ridruejo, A., 2018. BibApp, Creation and development of a business plan and
design of an application for libraries occupancy (Bachelor's thesis, Universitat
Politècnica de Catalunya).
Saengchan, S., 2018. The business plan development for formulating strategy for business
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food legend Ban Taladkaew Nonthaburi (Doctoral dissertation).
Sagita, V. V. and Rahayu, W. P., 2019. Developing performance assessment-based authentic
assessment of business plan subject. Jurnal Pendidikan Ekonomi Dan Bisnis
(JPEB), 7(1), pp.31-46.
Sanders M. Development of Business Plan for a Non-Profit Serving the Disabled
Community (Doctoral dissertation, California State University, Northridge).
Setiawan, A., Wibowo, A. and Susilo, A. H., 2017, August. Risk analysis on the development of
a business continuity plan. In 2017 4th International Conference on Computer
Applications and Information Processing Technology (CAIPT) (pp. 1-4). IEEE.
Surkov, N. O., 2020. Development of a business plan for an investment project for organization
production of compressed air as a commodity product at «Instrument-Resource» LLC:
thesis annotation/Surkov Nikita Olegovich; School of Business of BSU, Department of
International Business; Sc. S: Sadovskaya JY.