Organic Marketing Strategies for H&M: Customer Engagement through Social Media

Organic marketing and organic marketing approaches in H&M
As observed from the TOWS analysis an aggressive strategy would be suitable for H&M in the
present scenario. Organic marketing strategies have been seen to be effective for organisations in
the digital age. Paid Marketing does not let the organisation interact with the consumers and
therefore the organisation fails to understand the consumer needs and wants. The following
digital marketing strategy can be suggested for H&M
 H&M needs to focus on different platforms like Facebook, Twitter and Instagram
 H&M needs to ensure that there are dedicated people who keep posting on these
platforms
 H&M also needs to ensure that posts by customers are replied so that they can ensure
customer engagement
 H&M can also broadcast live fashion shows where the users can not only view the shows
but can also directly order during the shows
 It needs to create videos and needs to focus on viral marketing as it has been seen that in
recent years viral marketing has been a key to success for organisations
 Finally H&M also needs to ensure that any complaints are dealt with and the organisation
is proactive in dealing with any customer complaints. This will provide a positive
message to the customers and will ensure that in the long run customers will be attracted
to the company by themselves only, which is the core concept of organic marketing.
Customer engagement through social media in case of H&M
The usage of social media and social networking in business has increased greatly nowadays. It
drastically affects the productivity, growth and development of business. However, the effect of
social media on any organisation can be both positive and negative. A campaign can be created,
which will focus on building of effective contents through the means of facebook. Facebook can
be effectively utilised by H&M in order to promote itself along with its products. This will helps
the H&M to improve the relationship with their customers, to increase the customer loyalty and
in terms of creating awareness among the customers about the brands and products of the
organization (Kotler, 2015).