This report provides an analysis of an organisational audit conducted on Hotel Hilton. It covers the organisational structure, culture, and goals, as well as recent change initiatives and their impact. It also discusses the organization's strategic direction and current business performance.
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Organisation Audit
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Table of Contents INTRODUCTION.......................................................................................................................................3 MAIN BODY..............................................................................................................................................3 Organization structure, culture and goals.................................................................................................3 Recent change initiatives, their impact and how well they were managed...............................................4 The organization’s strategic direction and current business performance................................................5 CONCLUSION...........................................................................................................................................6 REFERENCES............................................................................................................................................7
INTRODUCTION
Organisational and strategic audit refers to the complete audit of an organization which includes analysis oftheir existing strategies, operations, planning of human resource, technical and budgetary elements many more attributes (Adizie and et.al., 2019). If all respective factors are well and in line with organizational strategies and objectives consider as valid. Respective report is based on the Hotel Hilton which is a global brand as a full servicehotels and resorts under flagship of multinational hospitality organization Hilton. Respective report is based on significanceoforganisationalaudittoacknowledgeaboutorganisationalstrengthand weaknesses in potential manner. In organisational audit it consisted the organisational structure, culture and goals that helps to people in working in proper manner. further it includes the recent changes that occurs in organization and their impact on organization in order to collect important insights. Finally, it includes organisational strategic direction and current business performance so that improvements should be drawn in potential manner. MAIN BODY Organization structure, culture and goals. Forconductingauditingthatdenotesmajorareasofimprovement,strengthand weaknesses that help in brining improvement in organisational development and enhancement in potential manner (Alzoubi and Ahmed, 2019). In context of Hotel Hilton to share roles and responsibilitiesandforpersuasionofworkinpropermannerconductauditingoftheir organizational structure that are as follows: Organisational structure: Organisational structure is the wider system that demonstrate about the specified work and activities directed towards achieving the definite goals and objectives. The organisational structure of Hotel hilton is hierarchical as they adopted due to massive size of their organization. They deals in 13 brands by serving 140 million guests in 2015 alone. Their organisational structure divided into the respective divisions that are as follows: Ownership division: Respective section of their organisational structure comprised of 146 hotels and 59463 rooms that are operated by the Hilton at world wide level.
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Management and franchise division: In respective section of their division comprise of the 4419 hotels and 691887 rooms that are operated in order to serve consumers in one of best manner so that potential outcomes should be achieve (Blotkamp and et.al., 2019). Timeshare division: The another important kind of section comprised of 45 properties and 7152 units. Respective section was take over by Hilton world wide president for restructuring and taking other initiatives for enhancing consumer level of experience (Hilton Organizational Structure, 2020). The main goal behind respective organisational structure that they can follow systematic orders and instructions to one another in order to gain the desirable goals and objectives in potential manner. Culture: Corporate culture of the organization plays a very much important role in providing one of best experiences to the end users. In context of Hotel Hilton in their corporate culture consist of theinvesting in team members as they are very much devoted for their employeesand take care of their self interest in potential manner. they on regular basis conduct training and development for their employees to remain always competitive in marketplace. The another important attributed of their corporate culture consist of consistent consumer satisfaction, for that they rely on employee satisfaction, providing one of best environmentin which consumers can give one of their best outcomes. Goal: The main goal of Hotel Hilton is to fill the earth with the light and warmth of hospitality by providing one of best experience to every hotel, guest and time. It has been analyze that for an organization it is very much important to examine their goals by considering consumers needs and wants so that they remain always competitive in marketplace. Recent change initiatives, their impact and how well they were managed. Changes plays very much important role within the organization as they helps in providing best experiences to the end users by identify their needs and wants in potential manner. In their recent changes consist of that they aimed to reduce or cut down their environmental footprints in half and double its social impact by 2030. By putting respective initiative, Hilton become the first major hotel company to reduce the carbon emissions so that best outcomes should be achieved by them. The respective change very much beneficial for organization to
remain always competitive in marketplace. The impact of respective change is that they can build distinctive image in the market by protecting environment and also can double the amount spend with local and minority owned suppliers (Enders and Naidoo, 2019). By investing in the programs assist in woman and young around the whole world by prioritizing their goals and objectives in order to remain competitive in marketplace. To manage respective activities they firstly conduct the through research and development to set the organisational prioritizes and by allocating roles and responsibilities by accessing their skills and capabilities so that they can put one of their best outputs in organisational development and enhancement in potential manner. To manage change it is very potential for an organization to provide adequate knowledge and information as initially people are not ready to accept changes as primarily they feel resisting towards changes.In context of Hotel Hilton they by conducting training and developmentand conception that helps in giving adequate information to employees regarding changes so that they can give one of their best efforts. So in that regards it can be said that by accessing skills and capabilities of individual organization can be able to gain desirable outcome from them. The organization’s strategic direction and current business performance. Strategies and tactics for an organization plays very much important role in directing people in right direction to gain the desirable outcomes from them (Goffnett, 2020). Strategies and tactics directly related with the business performance of organization, in context of Hotel Hilton their main strategies and tactics to remain competitive are as follows: Guest experience and privacy: Differentiation in the products and services is one of cornerstone of their success and business strategy. Specially respective organization differentiate their products on the basis of quality, maintenance and high level of standardization with integration of IT system in various aspects to remain competitive in market place. Respective factors directlycontributesinenhancingconsumersexperienceinpositivemannerandprovide sustainability in business world. The another important kind of business strategy adopted by Hotel Hilton consist of digital hospitality that deliver competitive advantage. In their digitalization efforts consist of the booking channels, mobile services, loyalty and data driven personalization with providing one of best consumer experiences to the end users.
In that series their other efforts that is business strategy of respective organization consist of the expansion of their products and services into wider marketplace. As at international level they added 100,000 more rooms in their product portfolio in 2015 alone. It has been evaluated that their business strategy is the aggressive kind of international strategy that rely on putting differentiation on quality of their products to sustain in marketplace (Mahase, 2020). Performance: It has been evaluated that by building business strategies respective organization can be able to driving demand by encouraging loyalty of their consumers. As core of their business strategy shifted from a vertically integrated hospitality and property management to gain desirable outcomes (Johnsen and et.al., 2019). Hilton at world wide level gain growth and revenue by adding new hotels into their system or their existing hotels by improving their own sales through higher level of occupancy or nightly rates. It proved very much beneficial for them as their existing hotels perform well so adding new hotels is very much easy for them. the main responsibility for respective organization as a global level franchisor of their brand is to build compelling advertising and marketing. As they by hitting traditional and online marketing channels by using tag line “ Expect better, Expect Hilton”. By main motive behind using respective tagline is to persuade younger travelers to attract towards their products and services in potential manner. CONCLUSION From the above report it has been concluded that for an organization culture, goals and objectives their organisational structure plays very much important role. Respective factor direct the organizational activities in the right direction so that people can put one of their best efforts in organisational development and enhancement in potential manner. with help of changes organization and its employees can achieve one of their best outcomes as it is verymuch potential for them. it has been observed that people feel resist at initial level as it arise fear of failure. In that regards education plays very much important role for gaining desirable outcomes from them in order to remain competitive in marketplace.
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