Organisational Behaviour: Impact of Organisational Culture on Aston Martin

ORGANISATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisational culture of Aston Martin..................................................................................1
Explanation of improvement in organisational effectiveness due to organisational culture with
emphasis on communication..................................................................................................2
Employees at Aston Martin communicate with senior leaders to discuss factors which
improve organisational effectiveness.....................................................................................2
Impact of organisational culture on employee motivation.....................................................5
Role of organisational culture in ensuring business success..................................................6
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10

INTRODUCTION
The focus of organisational behaviour is understanding behaviour of employees in
relation to organisational performance. Organisational behaviour is the area of study which aims
to formulate theories and models which can be used to predict, understand and control
behaviours in a firm. The present report is based on Aston Martin which is British luxury car
manufacturing company. Aston Martin was founded in the year 1913 and is currently leading
brand name in the international luxury car market. Aston Martin generated annual revenue of
£611.8 in the year 2020.The firm has employed 3000 employees on a global scale to
manufacture and deliver premium quality luxury cars.
MAIN BODY
Organisational culture of Aston Martin
Organisational culture is defined as foundational expectations, values, beliefs, thinking,
norms and assumptions which shapes and directs behaviour of the workforce at an individual,
group and organisational level. In addition to this, the organisational culture is also showcased in
the self-image, method of working, communication and expectations about the future of the firm.
Aston Martin is one of the most iconic brands in the automotive world and has created a
unique and favourable organisational structure which helps the firm in pursuit of excellency. In
order to identify organisational culture of Edgar Schein three levels of culture theory. This theory
helps in describing and understanding the organisational culture by grouping organisational
culture into three levels of Artefacts, adopted values and shared assumptions (Akanni and
Ndubueze, 2017).
Artefacts: This is the most basic element of the organisational culture and can be
identified by outsiders. In context of Aston Martin, advanced technology is part of daily
operations which helps the company to capture real time data and maintain high quality of
various handcrafted automobile parts.
Adopted values: The values and rules followed by the employees of the firm are part of
this level off the theory (Anwar and et. al., 2020). The norms and shared values of Aston Martin
include dedication to consumer satisfaction and producing quality products instead of mediocre
products in large quantity. This is depicted by the fact that every consumer has the choice to
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customise their car and visit the manufacturing facility to see the manufacturing process of the
car.
Shared assumptions: The overlooked behaviour and beliefs of the employees which
shape organisational culture are part of this level of this element of the theory (Cropley and
Cropley, 2017). Aston Martin’s organisational culture is based on their commitment to
handcrafting as the company utilises technology to monitor and measure manufacturing process
and most of the process is completed by experts assembling and building automobile parts
manually. This dedication to automation handcraft is seen few of the luxury car company as
adoption of automation is the key to cutting costs. Aston Martin focuses on quality created by
human experts and produces only 5,200 cars on annual basis. The factor of handcraft makes each
car unique and valuable.
Explanation of improvement in organisational effectiveness due to organisational culture with
emphasis on communication
The process of exchange of ideas between two or more individuals with the help of
verbal or non-verbal medium is defined as the process of communication.
Communication contributes to smooth functioning of business operations and performs
various functions to enhance organisational effectiveness. Communication helps Aston Martin
pass information from upper management to lower management effectively so the global
workforce of the firm acts in cohesion (Gkorezis, and Petridou, 2017). Communication plays an
important role in consumer service at Aston Martin as understanding consumer requirements to
build customized luxury cars and gain success in the luxury car market as unique brand.
Organisational culture contributes to communication by constructing proper
communication channels and norms which decide the way employees from different level of
hierarchy communicate with each other. The way in which employees are monitored, controlled
and workplace team are managed is part of organisational culture sets communication guidelines
in the company (James, 2017).
Employees at Aston Martin communicate with senior leaders to discuss factors which improve
organisational effectiveness.
7C’s of communication
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