Organisational Communication and Barriers to Covid-19 Vaccination

This report discusses the theories of organisational communication, barriers to Covid-19 vaccination, and government strategies to overcome them. It also provides recommendations for improving public awareness about vaccination.

Business communication

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
(1) Theories of organisational communication...........................................................................3
(2) Barriers of communication preventing people getting the vaccine.......................................4
(3) Government strategies to overcome the barriers...................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organisational communication shows that how company represent their culture and
environment- values and objectives. This involves internal communication system such as
interpersonal communication between staff members and manager’s professional communication
means emails. The present report will provide detailed information about communication as it is
an important part to any company. Furthermore, it will evaluate the barriers of communication
preventing people getting the vaccine. In addition to this, the study will provide highlights about
strategies of government to overcome the barriers. At last, the report will give some important
recommendations about the related study.
(1) Theories of organisational communication
Sending and receiving information is the basic function of organisational communication.
It helps people to achieve task related to responsibilities and roles of services and sales
(Braithwaite and Schrodt, 2021). The major function of organisational communication is to
motivate and inform employees so that they can easily make important decisions.
Shannon weaver communication model
It is a one-way communication model which includes sender, decoder, encoder, receiver.
In this model, the sender encodes a message to the people with the help of communication
channel (Worth, 2021). The encoder will translate the important information into signals, the
decoder will be taking all those signals and translates for the last step that is known receiver who
gets the final message.
Berlo’s model of communication
It is also known as SMCR model of communication which includes sources, receiver,
message for receiver and final channel.
Source- in this step, the source means the person or anything which creates the message so that
receiver can understand easily.
Receiver- in this stage, the receiver will collect the important message which is generally sent by
the source. It is noted that both first and second step are interchangeable, so the aspects that
affect both of them are similar.
Communication skills- this skill of both receiver and sender show how it will affect the
message and how well the important things is being communicated. According to Berlo’s model

if the sender is having poor communication skills and doesn’t know how to send important
message to receiver then it will impact the relationship between them (Babrow and Stone, 2021).
This will ultimately create misunderstanding between each other which will later impact the
performance at individual level. In addition, if the receiver isn’t good at listening it means if they
don’t have good listening skills then it will create misunderstanding.
Knowledge level and culture- knowledge of person has direct impact on the content of message
which is created by sender and the interpretation of receiver. It is necessary to have detailed
information about topic otherwise the message loses value which may impact the performance of
both receiver and sender.
It is also has been commented by this model, that the environment of the sender and
receiver can also impact the information which has been created and received. It is necessary to
use good language which can be understood by people easily, beliefs and experience based on
different situation can foster or hinder the acceptance and deliver of message.
Message- In this stage, the detailed information about topic has being sent: which includes
content of the message, treatment means the way message has been transferred, structure which
shows the effectiveness of message, code means text and speech.
Channel- channel means through which mode the message has been delivered by the sender and
received by the receiver (Sellnow and Seeger, 2021). In other words, the way it is received is
essential to consider, if the sender chooses the right communication channel then it will help the
receiver to understand the detailed topic. This channel may include taste, smell, body language,
sound, so it is essential to use good channel, otherwise it will create confusion.
(2) Barriers of communication preventing people getting the vaccine
Due to covid-19 pandemic, life of people is going slowly back to their routine work.
However, new corona patients are still occurring and as a result government of UK and other
countries too wants to motivate people to get vaccinated as soon as possible (Boey, Roelants and
Vandermeulen, 2021). This vaccination will be helpful to people, but most of the people are not
interested to be vaccinated. According to research, there are different reasons that people are not
interested to arrange their appointment in order to take vaccination. There are many barriers of
communication preventing people getting the vaccine which has been identified by the
government.

Physical barriers- this barrier shows that people of UK are unaware about the importance of
this vaccination and they do not understand the way to book an appointment. Due to lack of
knowledge about online booking, they stop themselves to arrange their slot. Because of high rush
in the application, people have to wait for long time so that they can make arrangement for their
appointment. They think centres are very far away from their home thus, they were more
concerned about the distance.
Emotional barriers- in this barrier, people of UK do not trust in the vaccination system, they
are scared that it will affect the physical and mental health of people. According to research,
people think this vaccine is new and untested by many experts, so they are more concern about
their health. People get emotional in this emotional state and think they will get sick if they came
in contact with other citizen.
Cultural barriers- due to lack of confidence, people are not confident about their ability to
speak in English because most of the important information about vaccination centre, how to
book slot, how to arrange appointment is only available in English language (Guzman-Holst and
et.al., 2020). Nurses and doctors in the hospital and centre who are giving dose only speaks in
English. These cultural difference and lack of self-confidence and knowledge has created critical
impression of vaccination.
Attitudinal barriers- Many people feel that this vaccination is not safe for them and they
feel risky to take two vaccines as they do not want to suffer from problems. They feel that they
will not suffer from this disease, therefore, this is the reason people are preventing themselves
from taking vaccine.
Information barriers- Due to lack of knowledge and detailed information about importance
of vaccine, the people do not understand which vaccine is most preferable. Due to negative
reviews and publicity in the social media, fake videos, people get scared about taking vaccine as
a result death cases has been occurred within last two years.
(3) Government strategies to overcome the barriers
After pandemic, people are more scared about vaccination and death rates has been increased in
last two years. Due to many different reasons people are not keen to be vaccinated and prevent
themselves from arranging their vaccination appointment through online website. To overcome
with this difficult situation, the government has taken major step and started pro-vaccination

campaign to distribute right knowledge of vaccination. With the help of major steps, government
wants to make people aware about importance of vaccination and how to make online booking.
To make vaccination more available, government began hosting pop-up vaccines in the
local areas where people could walk easily as people are more concerned about distance of
vaccination centre. They can get their doses without booking any appointment online because
they feel that it is difficult task for them to book slot online (Enhancing public trust in Covid-19
vaccination: role of governments, 2021). when the people saw each other vaccinated, it helped
spreads a good impression of vaccine.
With the help of good advertisement and investing more on campaigns government has
created great awareness about facilities. Due to rumours, people were scared about taking their
doses, so government has decided to make things better and discuss the importance of vaccine
through news channels and social media influencers. In order to make better understand
sentiment about the vaccination, they were trying to make people motivate to get vaccine if they
want to participate in events and festivals.
The government has been managing the economic and health related issues during
pandemic, they have taken negotiations related to particular task. They have enhanced public
communication, by arranging different types of campaigns where people can interact with each
other. By improving vaccination strategies, they have created good impression of vaccine
through various forms of key communications.
To reduce the miscommunication, they have enhanced the transparency about
communication system between people. They have started taking feedback from people, this
helps them to understand the needs, wants, fear and preferences of people.
The government has invested heavily both in research and development platform so that it
can be helpful to produce large quantities of vaccination. Recommendation- It is recommended
to make more new strategies for public awareness about vaccine, they can make use of different
channels and sources to spread awareness about vaccination. It is also advisable to spread
importance of vaccine and communication system with the help of varies strategies such as
showing them real world situation with the help of events and campaigns. They can arrange
rewards or other facilities by providing them better benefits related to their health, this will
ultimately encourage people. With the help of surveys and feedback from they can easily
understand what more steps is needed for improvement related to social awareness.

CONCLUSION
To conclude, communication plays a vital role in every situation whether it is good or poor,
it is important to have good communication skills. Otherwise, right information cannot be
achieved and send, it will create confusion and misunderstanding between sender and receiver.
With the help of communication theory or model, the people can truly communicate with each
other. It is necessary to use right mode of communication, so that people can understand each
other.
In addition, by evaluating the study it has been summarized that with the help of Berlo’s
communication model people can easily understand the importance of communication skills and
spread importance of oral and written communication. With the help of campaigns and collecting
feedback from people, the government has taken major steps to spread awareness about
vaccination. In order to overcome with the difficulties and issues, they have successfully
arranged pro vaccination campaign to distribute awareness around communities.

REFERENCES
Books and Journals
Babrow, A. S. and Stone, A. M., 2021. Theories of Communication and Uncertainty as a
Foundation for Future Research on Nursing Practice. Nursing Communication. 1(1). p.3.
Boey, L., Roelants, M. and Vandermeulen, C., 2021. Increased vaccine uptake and less
perceived barriers toward vaccination in long-term care facilities that use multi-
intervention manual for influenza campaigns. Human Vaccines &
Immunotherapeutics. 17(3). pp.673-680.
Braithwaite, D. O. and Schrodt, P. eds., 2021. Engaging theories in interpersonal
communication: Multiple perspectives. Routledge.
Guzman-Holst, A. and et.al., 2020. Barriers to vaccination in Latin America: A systematic
literature review. Vaccine. 38(3). pp.470-481.
Sellnow, T. L. and Seeger, M. W., 2021. Theorizing crisis communication. John Wiley & Sons.
Worth, D., 2021. Book Review: In between Communication Theories through One Hundred
Questions by Tomas Kačerauskas and Algis Mickunas.
Online
Enhancing public trust in Covid-19 vaccination: role of governments. 2021. [Online]. Available
through: < https://www.oecd.org/coronavirus/policy-responses/enhancing-public-trust-in-
covid-19-vaccination-the-role-of-governments-eae0ec5a/>