Organisational Development PDF

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Organisational Development
Table of ContentsOVERVIEW....................................................................................................................................1Problems and challenges faced by Hilton group.........................................................................1SWOT analysis done for hotel Hilton Group..............................................................................3CONCLUSION................................................................................................................................4RECOMMENDATION...................................................................................................................4REFERENCES................................................................................................................................5
OVERVIEWOrganizational development is a body of practice and knowledge which helps to enrichindividual development and organizational performance. In other words it can be said that it isthe best and effective techniques to bring change in the entire business instead of focusingattention on the individuals. Development of organization is important as it use human resourcesat optimum level to raise the productivity in the work place. It affect every aspect of thebusiness which directly helps to take efficient decision. Hilton group is a leading flagship brandof American multinational hospitality company. This organization was founded by ConradHilton around 99 years ago on may 31, 1919 (Birkinshaw, 2016).The type of the business is private and it's headquarter is in McLean, Virginia. Number oflocations is around 570+ hotels across the globe. Hilton is serving it's services worldwide and istrying it's level best to meet the emerging needs of the customers. The parent company is Hiltonworldwide. To reach out to the firm it's websites is www. hilton.com . If the members of theHilton group book the rooms directly from their own websites they give exclusive discounts andamities like, digital check in, free Wi-Fi, allowed to use mobile app to choose specific rooms andkeyless entry. This directly helps the business to bind customers with their services for longertime duration. In the year 2018, this group opened the first four star hotel in Serbia, Belgrade.This report includes problems and challenges faced by the Hiltion group while retainingcustomers for longer time duration. SWOT analysis helps the business to study their ownstrengths and weaknesses so, that improvement can be done at the initial stage. Whereas, threatsand opportunities helps the firm to discover new and innovative idea in the market. All this upliftthe business associates to retain in the cut throat environment for longer time duration (Gillespieand Reader, 2016).Problems and challenges faced by Hilton groupEvery small and big organization faces various challenges and problems while competingwith the competitors in the global market. This problems and challenges give birth to newcreative ideas, thoughts or plan so that through this business can be explored more, profit can bemaximized, customers can be retained etc. Here, Hilton group is also facing distinguished openproblem and challenges in the cut throat market which are explained as follows:1
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