Organisational Report and Global Operations Presentation
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This report discusses international environment, management planning process, and risks arising from international trade operations for Miel Bakery. It also evaluates different techniques for business expansion in international settings.
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Organizational Report and Global Operations Presentation
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................4 MAIN BODY..................................................................................................................................4 Evaluating international environment and examining different type of factors that impact company's expansion:..................................................................................................................4 Evaluating range of techniques that applied to management planning process for strategies and goals in internation setting:..........................................................................................................6 Risks arising from international trade operations........................................................................8 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Every business organization want to expand in international market to generate surplus profit and contiguous growth with success, it is very clear exploring international market is challenging task, business need to have those strategies which bring easiness to expansion process. This study is based on Miel Bakery, one of the finest bakery in the UK with continuous growth in the business (Kahiya, 2020). This report will discuss international environment and will focus on different international factors that might impact business expansion process. Later this report will discuss techniques for management planning process including multi domestic, global and transnational strategies. At last this report will discuss risk and strategies to mitigate these risk that may impact company and their management process. MAIN BODY Evaluatinginternationalenvironmentand examiningdifferent typeof factorsthat impact company's expansion: Every business organization focus on entering new market, international expansion is dream for firm that have continuous success. International environment comprise certain risk that impact business, expansion is not an easy task. International environment simply means each country have their own policy and procedures impacting business, it is very clear that global market have different trend and regulation which need to be considered by business before entering (Perera, 2017). Strategies does matter when planning to effectively explore international environment, business have to plan their policy to manage risk that arrive from international environment. There are certain international environment, these are: Miel bakery have to focus on certain types of international environment, these are: Political environment:Political environment is one of the most important type, when business operate in home country they have idea about government involvement. However, international political environment simply means if business is expanding in new market then government policy of these country will be different and might not match with strategies of company. For example;ifMielbakeryisplanningtoexpandtointernationalmarket(Romania),then government policy of Romania will be considered by the business (Puck and Filatotchev, 2020). If Food and safety act is different, then Miel bakery have to change their strategic structure to make expansion possible. Political environment keep changing with time, each country bring modification in their policy and procedures which heavily impact business and their management
process. Internationalpoliticalpressureon businessimpacttheirstrategicimplementation allowing firm to be ineffective in global market. Economic environment:Each country have their own economical background with stability, some country might be suffering from economic crisis due to certain event including COVID-19. Business expansion become challenging when there is no stability in internation economic environment because price of every material will be high and might impact business. For example; if there is high inflation rate in Romania economy then expansion of Miel bakery will become challenging because price of raw material will be high. Economic instability simply means there will be disturbance in labour market impacting business and their operation in international environment (Tien, 2019). Economical element in international environment is important because certain change in economic stability will change management process of business, after COVID-19, there is instability in almost every economy of the world which means expansion might be dangerous for business in current market condition. Socialenvironment:Socialandculturalenvironmentdoesmatterwhenbusinessenter international environment, social element means behaviour of customer in the market and their taste that might be differed from country to country. Social environment is important element which need to be considered when focusing on internation business. For example; if taste and preference of Romanian customer are different from taste and preference of UK customer then Miel bakery have to bring major changes in their product. Culture will become a barrier because each country have their own culture which might impact those organizations who focus on food and beverage industrial area. Social factors keep changing due to change in trend, customer have their own taste and preference which will be different. Technology environment:This is important element which need to be considered when focusing on international environment, technology change in whole industry not only in country which means business have to focus on movement in industry rather than country's technological advancement. For example; if there is technological advancement in food and beverage industry then Miel bakery have to bring change accordingly, company have to catch trend in the industry. Technology does matter when it comes to international environment because business have to advance in meeting demand of particular market, technology will reduce risk of failure bringing down chance of losses.
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Legal environment:Legal environment are some of the most important factors, this may include tax, regulation, law and legislation of the country which differ from each other. International environment have their own regulation and laws impacting business, each country implement their own legislation impacting enterprise and their expansion process. Tax and regulation focus on keeping the business track clear, firm have to compile their policy and strategic management with international legal policy. For example; Miel bakery have to compile their policy with international regulation implemented by each country including food and safety standard. Company have to be active in legal process because this might become the biggest barrier in international environment. Environmental environment:This is another important element which need to be consider by those firm planning to enter international environment, environmental factor means business have to focus on betterment of nature and society around them (Twarowska and KÄ…kol, 2016). Corporate social responsibility of each firm lies in environmental environment which need to be complete, it is very clear that each country and international environment have their own methods and procedure to manage nature and risk related to nature. For example; Miel bakery havetocompiletheirstrategieswithnatureandsustainbilitymeasurewhichiscurrent international demand as well. Environmental factor impact business expansion because if company have not taken any measure to manage nature then internation environment will not allow firm to operate impacting nature in the process. Evaluating range of techniques that applied to management planning process for strategies and goals in internation setting: Business expansion is one of the biggest goal of every business organisation allowing them to explore international market and focus on continuous growth, expansion demand business to have strategies that meet all requirement. It is very clear that techniques does matter when it comes to planning process, this simply means business have to stay active and effective while entering international market (Hitt, Li and Xu, 2016). There are certain expansion strategies which is considered by many multinational business organization, these strategies are commonly used by have major impact on the business, these are: Multi domestic strategy:This is one of the most important type of expansion strategy allowing business to explore local market, multi domestic strategies focus on local area rather than international market. This strategy allows business to first have powerful impact on local market
then focus on internation environment, however, success in local market decide whether business will survive international market or not. When business plan to compete in international environment, they have to consider success in local market, marketing efforts in local market need to be effective enough to meet the demand (Hitt, Li and Xu, 2016). Multi domestic strategy put heavy pressure on business to divide their target domestic market according to demographic and location. Business have to focus on expanding domestically because there might be hidden opportunity in domestic market allowing business to gain success and stability for international market. Local market have wide range of opportunity allowing business to become stable, however, domestic market demand company to have strategies for local market only, for example; a business can not use domestic market strategy for international market expansion. Global strategy:Global strategy is one of the most important element in the business expansion process, this strategy allow business to perform globalization and focus on continuous growth. Global strategy include certain other strategies that are developed by business to expand in international market. One of the focus on global strategy is to increase sales of the company and become industry leader with total focus on continuous growth (Lessard and Westney, 2021). Every business organization know the importance of having right strategies at right time, it becomes essential for business to have international management process and effective strategy. In global strategy, firm try to develop plan that incorporate with both local and international market for example if firm have goal to reduce cost occurring in manufacturing of product and service then they have to develop those strategies that meet the demand of both domestic and international market. Transactional strategy:This is one of the most important type of international strategy allowing company to stay in home country but operate in other nation as well. For example; dealing in home country will provide stable and powerful base to company which can be used for operation conducted in different nation. Transactional strategy focus on continuous growth process because company already dealing well in domestic market and having stability in international market as well (Peng, 2021). Transactional strategy lies in between domestic strategy and global strategy, many multinational companies adopt this method of expansion allowing them to stay stable if things go bad in international market. In transactional strategy,
local responsiveness does matter for the company because if there is no local stability then international expansion might become the biggest threat for the company. Multinational strategy:Multinational strategy is most common but effective one, business who have invested in more than one nation including home country. It is very clear that multinational corporation focus on continuous expansion which means they invest more in different nation as compared to domestic. For example; A business might focus in import and export process to operate in international market. Multinational strategy allow company to focus on country's origin because it does matter to their target customer, MNC who have brand image all over the world see multinational strategy easier and effective as compared to multi domestic strategy because company can invest in new area with new resource, new people, new environment and new market condition. Partnership:Partnership is one of the most common but effective way to expand in abroad, this allows business to partner with those organisations who have stable operation in different market. This is the best way to expand in international environment, business have to find those same scale business that have partnership option available for international brand. However, partnership is not an easy task, business have to consider risk and have to make strategies accordingly (Verbeke, 2016). Partnership is easy process but require company to bear risk, it is very clear that partnership with other company in new market is quite risky because a firm does not have idea about market condition that is why market research does matter in the expansion process. Partnership with same manufacturer or same business unit will help firm to become stable in new market, company can enjoy continuous growth with right partnership and right partner. Risks arising from international trade operations When any company decides to go international, which refers top that make the products and services provided by the company available to the countries beyond the geographical boundariesof thecountry thecompanywasestablishedin ithasalot of benefitsand opportunities but also with the good aspects come risks and threats that the company has to face at the time of this global trade expansion (Doh. and et.al., 2017). Some major risks that affect the working of the company and its position in the market are discussed further in brief. Risks can not be precisely counted as they can occur from any aspect of the environment, but the major risksthatabusinessthatdesiresorplanstoexpandtodifferentcountriesandoperate
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internationally are economic risks, political risks, currency risks, cultural risks, commercial risks and environmental risks, all of the mentioned risks are explained below: Economic risks The country that the company is planning to expand to does matter a lot. Aspects like the infrastructure like bridges, telecommunication networks and roads can either make things better or worse for the company. If the infrastructure of the country is poor then it will be more expensive for the company to do its working and operate in such country. Conditions like unskilled labour or high rate of unemployment act as major barriers in the entry of companies. Someof the nations might have potential but also have major risks like terrorism, civil unrest and internal conflict. Some countries also have anti foreign sentiments within the citizens, government officials and workers also tend to make doing business in different countries extremely challenging. For example, if a company based in Europe wants to expand its base, it will think many times before doing it in Syria, because of the literacy rate, employment rates and civil unrest within the country. Political risks It is extremely necessary for the companies to analyse and examine the political environment of the country they in particular are wishing to enter in (Leitner. and Meissner., 2016). An ineffective and unstable government of a particular country will not be able to protect any company that comes from another country. If there is a lack of a foreign trade policy that is strong in a country then the company will in particular have to helm through the government officials that might fall from their power. Also, a government that is new and incoming might not be the best idea in case of business, and may decide to change the trading regulations, impose quotas, increase tariffs or change export-import routes. Currency risks Currency risk can also be quoted as financial risks (Colacito. and et.al., 2018). This basically refers to the risk that is generated due to the continuous and adverse fluctuations that are present in the exchange rates. Fluctuation is something very common in the case of exchange rates and the currency value in comparison to other countries or the same country's evaluated past values or predetermined future values. Currency risk or financial risk specifically arises when the international transactions of a business are done through usage of more than a single national currency, and rather two or more currencies are involved. For instance, Adidas, a
company headquartered in Germany, trades or does business all over the world. If the company sells its products to Japan, then it is obvious that the money will be received in the form of Yen, but the currency used in Germany is Euro. Due to fluctuation the company can face major issues. Cultural risks Culturalrisksare therisksthatarisedue to someculturalmiscommunicationor misinterpretation (Ferraro. 2021). Every country has different values, cultures, ethics and beliefs, a company that has started trading in a new country should be aware and respectful of those cultures. But due to unawareness and less knowledge the working is hindered. These risks occur due to difference in lifestyles, languages, mindsets, religions and customs. These differences affect the employee performance and shopping patterns of the purchasers. For example, France is a place which values its language and cultural beliefs a lot, L'Oreal a huge brand French brand has expanded to many countries including India. India is also a country full of culture ans beliefs, therefore while expanding to the country the brand took major steps for examining the cultures and languages of the country and then worked accordingly. Which made the customers relate to the brand. Commercial risks Commercial risks basically refer to a kind of risk that occurs due to the potential failure or lossfrompoorlyexecutedor developedtactics,proceduresor strategiesof business. Sometimes managers might make wrong or poor choices in various areas such as the time chosen for entering a particular market, selecting particular business partners, creating features of a product, promotional themes and pricing. These factors are also in existence at the time of domestic business, the situations become more complicated and consequences more expensive when they take place within international business. Environmental risks An environmental risk is a very important factor that affects the working of a business, if its working on a national level or on an international level (Liu. and et.al., 2016). This risk can have a environmentally driven or materially environmental affect to the business or company that is associated with either the planned or the current use of real estate that is commercial. Environmental risks basically refer to those risks that are caused due to the environmental issues that might be natural or created by other aspects. Some of these risks include severity of weather, decreasing demands of particular goods or services, higher costs, sustainability preference, etc.
CONCLUSION Thisreporthasdiscussedexpansionprocessanditsimportanceinthebusiness organization. Later this report has discussed international environment and examined different type including political, economical and other international environment which impact company and their expansion process. Later this report has discussed management planning process including strategies and goals for international setting including different strategies for example multi domestic strategy, global strategy, transactional strategy and partnership strategy allowing business to enjoy enter with low risk. At last this report has discussed examination of risk that will arrive from international trade including operation risk, economical risk, political risk and currency and other risk that impact company and their expansion process.
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