Organisational Strategy

Organisational Strategy

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
1)Analyse the key challenges facing the company in the external environment in the UK? .........3
2)Analyse the internal business situation and resources of the company in the UK?....................4
3) Analyse the competitive environments of the company in the UK and International market?...6
4) What strategic options and directions could the company pursue for the future growth both in
the UK and international Market?...................................................................................................7
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal:...........................................................................................................................10

INTRODUCTION
In business sector, it is important to use organisational strategy to survive in market.
Organisational strategy is defined as sum of actions or that is undertaken by firm with motive of
accomplishing short as well as long term a goals (Nurmi, 2018). Strategies are crucial which are to
be adopted with detailed market research and collecting of information. BT which is also known as
British Telecom multinational company headquartered in UK. It is deals in ample number of
services such as mobile, broadband etc. across the globe. This report comprises of challenges in
external environment, internal business situation and resources of company and strategic
operations . This report gives brief knowledge about BT 's company business environment and
challenges faced by them in market.
MAIN BODY
1)Analyse the key challenges facing the company in the external environment in the UK?
BT is the largest service provider in IT sector and has its operations all over the world. As
they operate globally, they face many challenges such as resource allocation, governmental issue
etc. So, to determine the challenges in external environment in UK, company use PESTEL Analysis
as a tool to analyse their external issues.
PESTEL Analysis
It is framework which is used by organisations to determine the factors which have a impact
on their business activities and affects their functions as well as operations (Rahman, 2019). To use
this tool, a deep level of market research is required to examine the external environment properly.
It includes several components which are mentioned below-
Political factors- These includes several elements such as tax policy, labour law,
environmental law etc. In this, involvement of government is high and slows down or affects the
growth of economy. In context with BT, with regular changes of government policies and
procedures it is difficult for them to acquire resources externally for expanding their business.
Economic- These involves interest rates, exchange rates, disposable income of consumers
etc. In reference with British Telecom, they face challenges such as due to difference in disposable
income of consumers geographically, they have to adjust their products and services rates
accordingly. This makes it difficult for them to deal with fluctuation of rates. Due to change of
investment climate in some of the areas, BT have to pay high interest rate when acquiring resources
or raising of capital for business.
Social- This component includes elements such as population growth, age distribution,