Macro Environmental Factors, Market Share and Competitive Advantage

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Vision and mission of a company helps the analysts to determine the strategic plans and policies to be formulatedAnd it has also collaborated with a companyforits international flights which is the world's third largest airline company naming under IAG (International Airlines Group).(Abbott , 2016) Part one: Business position report 1 Overview of the organization British airways is a UK based airline services situated near London it was started in 1974 by the British government but was pushed in the revolution of privatization in 1987.

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Macro Environmental Factors, Market Share and Competitive Advantage

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