Introduction to Business and Management - Strength and Weakness of British Airways

INTRODUCTION TO BUSINESS AND
MANAGEMENT

• Introduction
• Strength and Weakness of British Airways
• Interrelation of strength and weakness with macro environmental factors
• Conclusion
• References
• Appendix 1
• Appendix 2
CONTENT

• The report is based on the introduction to business and management in which the key
strength and weakness of business is discussed including how it interrelates with the
findings of external environment is determined. The chosen organisation for
accomplishing this report is British Airline, it is a flag carrier airline which is located
in London, England. It is second largest UK based carrier on the basis of passengers
and fleet size.
INTRODUCTION