Organisational Strategy Report
Added on 2020-12-10
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Organisational Strategy
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..................................................................................................................................3Macro-environmental factor...................................................................................................3Industry Position.....................................................................................................................5Internal resources and capabilities..........................................................................................6Stakeholder perspectives........................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONTo achieve long term goal a company have to take various actions that is known asorganisational strategy (Definition of Organizational Strategy, 2018). Combination of all theseactions develop a company strategy plan which required years to get complete in effectivemanner. Organization taken for this assignment is DMACK, which is founded by Dick Cormackin year 2008 and headquartered in Carlisle, Cumbria, United Kingdom. Respective companydeals in auto-mobiles sectors and they offers tyres of motor-sports cars. Topics covered in thisassignments are micro environment factors of respective company, position of industry and itsinternal resources and capability. Along with this, it covers perspective of stakeholders.MAIN BODY DMACK is a England based motor-sport tyre manufacturing company which isestablished in year 2008. Respective company is a authorised supplier of tyres in the FIA WorldRally Championship form 2011. Team of DMACK have more than 100 years of experiences inmotor sports which help them in developing, designing and building a full range competitivetyres. Organizational strategy is a combination of action and plans which is needed to take inorder to achieve long term goal. Designing a organisational strategy is requires to cover resourceand time properly. It is important for every organisation to develop their strategies properlybecause through this a company can create its mission, vision, objectives and so on (Aubry andet. al., 2012). There are various type of organizational strategies such as Cost leadership strategy,differentiations, focus and so on. DMACK use focus organisational strategy for conducting day to day activities andachieving long term goal and objectives. In focus strategy a respective company target on aspecific segment of industry and ignore rest of them. The focus strategy is of two type- Focusedcost leadership strategy and Focused differentiation strategy.Macro-environmental factorThe factors related with external surrounding which greatly influenced strategies,business success and decision making is called macro environmental factors (Cserháti andSzabó, 2014). DMACK measures such environmental factors with the helps of PESTEL analysiswhich is described below:
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