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Pestle Analysis of Bridgestone Assignment

   

Added on  2020-12-30

11 Pages2796 Words273 Views
Organisational Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Macro environmental factors..................................................................................................1Industry position.....................................................................................................................3Internal resources and capabilities..........................................................................................4Stakeholders perspective........................................................................................................5CONCLUSION ..........................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8

INTRODUCTIONOrganisational strategy is refers to step by step action taken by a company to attain its preset goals and objectives. Focus of the company is equally divide on both types of goals i.e., shortterm and long term. In other words, it refers to assessment of working operations of companythat would help them outperform their own performance. For this report, Bridgestonecorporation which is a multinational company is taking for considerations. It deals in auto partsof different vehicles like car, truck etc.(Ryan and Wilson, 2013). Macro environment will beelaborated and its impact on Bridgestone's performance will be explained with functionalexamples. Beside this how different type of industry factor affects organisation and itsprofitability. VRIO approach would be use to find out the internal strengths and weakness and atlast perspective of stakeholders will be elaborated. MAIN BODYMacro environmental factorsExternal environment plays an important role in the success of organisation as it islinked with the working operations of company. Organisation have to change their strategy andpolicies according to the external environment. Company uses PESTLE analysis to scan theenvironment which they can not control or modify according to their strengths. Political factorsThis factors determine that what are the factors of government which influence theoperations of bridgestone. It includes tax policy, anti dumping duties or tariffs, environmentallaw etc. UK government is strict about the tyres coming from china as it is affecting the prices oftyres in a negative way (Cserháti and Szabó, 2014). Besides this, UK has good politicalconnections with Japan as many goods are transferred from both the countries like fashionapparels, craft accessories etc. It would be easier for company to run their business smoothly inUK as laws are made in consideration of these companies so that country relation won't getaffected. Economical factorsIt includes all the factors which is directly proportionate to economy of country likeeconomic growth, currency exchange, inflation rate etc. UK country is ideal for them as theyexchange rate and economic growth is in favour of company. Though exchange rate between1

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