Organisational Strategy Planning PDF

Strategic Planning

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Organisational vision, mission, strategy and business plan, with relationship......................1
The way external factors affect organisations and how these changes in external environment
affect organisational strategy..................................................................................................2
How stakeholder expectations influence organisations..........................................................3
TASK 2............................................................................................................................................4
Mission and vision of Vista Company...................................................................................4
TASK 3............................................................................................................................................5
Importance of review in deploying organisational strategy and business plans....................5
Tools which can be used to review the organisational strategy and business plans...............5
TASK 4............................................................................................................................................7
Strategy options (modelling tools).........................................................................................7
Criteria for reviewing the potential strategy options..............................................................8
TASK 5............................................................................................................................................8
Structure of a plan needed for delivering the strategy............................................................8
Involvement of stakeholders in the formulation of plan........................................................9
A dissemination process to ensure the successful implementation of a strategic plan..........9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.......................................................................................................................................................11

INTRODUCTION
Strategic planning refers to a process of articulating the business decisions which are
made for achievement of specific goals and objectives. It describes ways that aid an organisation
in attainment of its mission, by providing a guidelines to leaders in moving the company's
decision towards same (Stein, 2018). The present assignment entails how strategic planning
helps an organisation in operating its business successfully. For this process, Vista Company is
chosen that deals in consultancy sector and provide business solutions like audit, tax, financial
advisory, enterprise risks and more, to other organisations. In order to construct strategic plan for
this company, its management is going to review the mission and vision statement of company,
by collaborating with one of its Singapore team. With this assistance, they also work on
analysing impact of external factors and changes in business environment that affect
organisational strategy of given company. For this process, some tools are also described under
this assignment to review its business plan and strategy, that help in analysing its strengths and
weaknesses as well.
TASK 1
Organisational vision, mission, strategy and business plan, with relationship
To perform strategic planning, it is essential for management of a company to have a
clear knowledge about some key specific terms. It includes vision that describes purpose behind
running the business and mission statement which entails type of business where company deals
(Schiffer and Walther, 2018). Since, without a proper mission, vision of an organisation cannot
achieve in described way, therefore, both are termed as interconnected with each other. A vision
statement describes the company's future i.e. what an organisation wants to achieve. This would
help in engaging associated people towards achievement of business objectives by providing a
specific direction as well. Similarly, mission statement defines purpose of existence of an
organisation as well as base for setting the goals and allocation of resources. For this purpose, to
define what is company's mission, it is essential to identify scope of products or services with
audience whom it is targeting first (Salas and Yepes, 2018). This would help managers of a
company can formulate effective strategies and business plan to run in successful manner.
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To understand the relationship among company's mission, vision, strategy and business
plan, an example is shown below where an organisation seek to expand its retail business in
other locations -
Vision: It defines what a company wants to accomplish. For example – To expand
business market, the vision of an enterprise that deals in shoe market can be “to bring innovation
and inspiration to every athlete in the world”.
Mission: It refers to a general statement of how a firm can achieve its vision (Oliveira
and et. al., 2018). For the above example, in order to achieve vision i.e. expansion of business in
shoe market, its mission may be defined as - “to increase market share within three months by
optimising potential of employees and available resources in best way”.
Strategy: Business strategy are considered as number of ways by which a company can
use its mission to achieve the described vision (Luhanga and et. al., 2018). For above example –
identify potential of market and preferences of customers first to develop innovation in business,
can help in achievement of mentioned mission and vision objectives.
Business Plan: This part defines overall policies and strategies by which a company can
achieve its set goals and mission in given period of time. It includes resources, capital
requirement, activities and more, which are needed for implementation of strategies to attain
specific objectives.
The way external factors affect organisations and how these changes in external environment
affect organisational strategy
Business environment constitutes with various factors that affect the ability of company
in achievement of its strategic goals and objectives. It includes presence of competitors, social,
environmental and legal changes, political and environmental impact etc. Any changes in these
factors impact either directly or indirectly on business operations, that beyond the control of
organisation as well (Bryson, 2018). To analyse this concept, PESTLE analysis has been done
below to evaluate how external factors affect organisational strategy of Vista Company:
Political: This factor plays a major role in identifying the aspects which can impact on a
company's profitability. As Vista Company deals in consultancy sector, therefore, political
stability, bureaucracy of Government in Industrial Good & Services, trade regulation and tariffs
etc. are considered as those factors that majorly affect its organisational strategies.
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Economic: It includes both macro and micro factors like inflation, saving, interest and
foreign exchange rates etc. (macro factors) competition, consumer purchasing power and so on
(micro). Hereby, intervention of government within free market, exchange rates of currency of
host countries, where present company has operated its business, efficiency of financial market
etc. directly affects its pricing strategies and growth profitability as well.
Social: Shared beliefs as well as attitude of people, consider as main factor that helps
management of Vista Company in understanding the demand of targeted customers. In this
regard, it has to make changes in marketing strategies to influence them towards its services.
Technological: With rapid development in technologies and digital disruptions,
operational activities of Vista Company is highly influenced. It forces given company in hiring
more talented professionals to meet with challenging demand of its business' clients. But this
may arise gap skills at workplace by hiring more talented workers from external environment,
which may force to make changes in organisational strategy to manage workplace. Similarly,
digital transformation also assist in increasing its strong presence on social media platform, so
that clients can be engaged with brand for longer period of time (Basset and et. al., 2018).
Legal: While entering into a new market or handling different branches of company
across a country, management of Vista Company needs to concern on a number of legal factors.
It includes discrimination law, copyright or intellectual property law, health & safety laws etc.
that impact majorly on employment policies of given organisation.
Environment: While concerning on environmental laws, respective company also needs
to focus on reducing carbon emission, wastage of paper usage, energy consumption and more, to
breakthrough for sustainability in real estate. Thus, considering both changes, management of
Vista Company also need to formulate more effective business strategy so that higher
competitiveness can be gained.
How stakeholder expectations influence organisations
Stakeholders are defined as those persons who play crucial role in running the business
operations as well as its existence in marketplace. It includes customers, suppliers, employees,
employers, investors and more, whose perception and expectations needs to be considered
equally by a company during decision-making (Argenti, 2018). This would help in addressing
the issues of conflicts which may arise if a company fails to provide prior information to its
stakeholders. In context with Vista Company, as it seeks to carry out business in other locations
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also, so its management team decides to review the organisational strategy, mission and vision
statements etc. on which the business is currently run. This would help in analysing what kind of
changes are needed to accomplish the set objectives (Abo-El-Wafa, Yeshitela and Pauleit, 2018).
But before making changes, it becomes also essential for team-members to entail entire
information to stakeholders first. It will help in reducing chance of conflicts, so that proper
engagement of them can be gained to incorporate changes. For example – High functioning team
help a company in standing out from a crowd. Therefore, efficiency of each and every team
member influences the management of Vista Company in increasing the potential and use
knowledge integration for achievement of strategic goals, with high-impact. Similarly, when
entire team of stakeholders like upper level of management, company's board of directors,
investors, external partners and more, work together as a team, then it will help Vista in creating
innovations in its products and services.
TASK 2
Mission and vision of Vista Company
Vista Company is one of the known multinational organisation of UK that deals in
consultancy sector and has an effective team of professionals. It provides business solution to
other companies in audit, tax filling procedure, strategy to overcome from enterprise risks,
financial advisory etc. In order to review the mission and vision statement, its managers are
going to work virtually with Team Singapore, which is compromised with staff from across the
company (Kerzner, 2019). The reason behind this is to align the stakeholders' expectation with
mission and vision statements, so that contribution of them (external partners), can be gained for
achievement of business goals. This would can inspire stakeholders as well to develop new
strategies for framing business solutions. It would help in creating effective business plan and
strategies to make changes in operational activities, so that respective firm can be run
successfully in future. In this regard, main mission and vision of given company are described as
below –
Vision: “To develop collaboration among team and business partners with leadership
from around the world, that focuses on achievement of one goal – offer best solutions to clients”
(Garcia-Zamor, 2019). This statement aspire associated people to give their commitment in
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making business as standard of excellence as well as first choice of organisations, for running
successfully.
Mission: Vista Company plays a crucial role in existing organisations to increase capital
market and generate more profitability by providing best solutions to them. In this regard, main
mission of this firm is “To become first choice of targeted audience by turning creative skills,
experience and potential of professional team-members into offering more intelligent and
practical solutions to them” (Kemp, 2018). For this process, management of Vista focuses more
on building the enduring relationship between partners and entire team-members to produce best
results.
TASK 3
Importance of review in deploying organisational strategy and business plans
In order to clarify the direction, identify business issues, find solutions, make plans for
achievement of business objectives and more, it is essential for management of Vista Company
to develop proper strategic planning. It defines appropriate organisational strategy as well as
business plans to move company ahead. Here, as given firm seek to expand its business,
therefore, reviewing the mentioned aspects will aid in incorporating proper changes within
strategic plan to accomplish set objectives (Garcia-Zamor, 2019). This would also aid in keeping
pace with changing in demand of clients, funding and more, for maintaining the standard of
excellence. Along with this, reviewing of plan is also essential to make proper communication
with stakeholders and provide them information about what is going on. This would help in
getting proper collaboration among team of stakeholders for accomplishment of business goals.
Tools which can be used to review the organisational strategy and business plans
For reviewing the organisational strategy and business plans, management team of Vista
Company can use a number of tools and techniques as described below –
VMOST: It stands for Vision, Mission, Objectives, Strategy and Tactics which can be
used for reviewing current techniques of business, to incorporate further changes.
SWOT: This technique is mainly used for analysing strength i.e. main capabilities of
business, weakness area, opportunity to reduce the same and factors which may arise threats for
further profitability (Kemp, 2018). It would help in turn business opportunities into strengthening
capabilities of business, so that objectives can be accomplished. In context with Vista, using this
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technique, its management can evaluate its strengths, weaknesses or competitive position in
following way -
Strengths Weaknesses
Successful track record to integrate number of
technologies in business, shows the highest
competitive factor of Vista Company in
consultancy sector.
The major weakness area where present
company needs to work is towards
development of strong brand portfolio, which
can be extremely useful for business
expansion.
Threats Opportunities
As Vista is dealing in various countries so,
exposure of currency fluctuation and volatile
political environment, create the number of
threats for its business.
Building strong brand portfolio as per new
trends of marketplace, will dilute the
competitive factors of Vista and increases its
competitiveness as well.
PEST: It refers to great tool that reveals opportunities as well as threats present in
business environment. Through this tool, managers of Vista Company can analyse direction of
business change, factors that beyond the control and condition of new marketplace where it seeks
to expand business. All these procedures aid in identifying market issues so that proper strategic
plan can be made.
Bowman Strategy clock: It is considered as best technique for gathering information
about strategic positioning of business in certain marketplace, as compared with other
competitors (Kerzner, 2019). Through this tool, managers of Vista Company can position its
product or service on the basis of price and perceived value. This would also help in formulating
different strategies as per different positions like Low price and low added value; Focused
Differentiation, Risky high margins, monopoly pricing and more. In this regard, Vista has
adopted the concept of focused differentiation, for dealing with high competition and operate
business in other countries systematically, to gain high profitability.
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(Source: Bowman Strategy Clock. 2018)
TASK 4
Strategy options (modelling tools)
For implementing best strategic tool to review organisational strategy, management team
of Vista Company has decided to analyse how other firms use the same. In this regard, they have
chosen a smaller organisation like Sapient Consulting Pvt Ltd., that also deals in consultancy
sector. It helps other established organisation to transform business into digital panel and serve
their customers in best way. In order to run business well, this company use Bowman's Strategic
tool for developing better strategies to gain competitive advancements (Luhanga and et. al.,
2018). This model provides a number of options for respective company to positioning its
business at intense competitive marketplace. Among eight strategies of Bowman Model, it
mainly use the product differentiation strategy to differentiate its services from other
consultancies. This would help in developing the strong brand image of company over other
competitors and positioning its product in better way.
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Illustration 1: Bowman Strategy Clock

Criteria for reviewing the potential strategy options
For reviewing the potential strategy options, managers of firm like Sapient Consulting
Pvt Ltd. generally used the concept of porter five force model. It gives insight of intensity of
competition that may affect set organisational strategy of business (Oliveira and et. al., 2018).
This model includes five forces as – threat of new entrance, bargaining power of suppliers,
bargaining power of buyers, threat of substitutes and presence of competitors at marketplace. In
this regard, by analysing these factors, managers of given company analyse effectiveness of
company's strategy to gain sustainability in dynamic business environment.
TASK 5
Structure of a plan needed for delivering the strategy
In order to make proper discussion in further meeting with Singapore team, as a manager
of Vista Company in UK branch, I have prepared the necessary documents that helps in
approaching the better strategy for business expansion in other areas of London marketplace.
Here, I have made strategy for product differentiation to stand out from other competitors. As
there are multiple companies present that offers same type of services like BAIN & Company,
ATKearney, Deloitte, PWC and more (Salas and Yepes, 2018). So, to compete with them, it is
essential for Vista to implement product differentiation as a marketing strategy that differentiate
services offered to established organisations from other alternatives. As Strategic plan includes a
five main components that are – Mission & Vision Statement; Core values; Internal Analysis;
Operational & Strategic tactics; and Funding streams. Therefore, I have devised a strategic plan
for Vista Company to conduct meeting with Singapore branch, to entail them current condition
of business, as given below -
A Strategic Plan
Components of Strategic Plan Description
Mission & Vision Statement Vision: “To develop collaboration among team and
business partners with leadership from around the world,
that focuses on achievement of one goal – offer best
solutions to clients”
Mission: “To become first choice of targeted audience
by turning creative skills, experience and potential of
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professional team-members into offering more intelligent
and practical solutions to them”
Core values Effective business relationship with both internal and
external partners is the main core value of Vista, that
influence the way of interacting with clients.
Internal Analysis Strength: Integration of latest technology
Weakness: Lack of Effective Brand Portfolio
Threats: High Exchange of currency rates & political
instability
Opportunities: Building of strong brand portfolio
Operational & Strategic tactics Focusing on new government contracts and identifying
the growth opportunities, is the main technique of
increasing profitability of business.
Funding streams Donors, foundations and cooperation of external partners
help in resolving the funding issues.
Involvement of stakeholders in the formulation of plan
For conducting business meeting at Singapore, management team of UK branch of Vista
Company includes the team-members of Singapore, investors, company's Board of Director,
CEO, top managers and more (Schiffer and Walther, 2018). Involvement of these stakeholders
help in formulation of more effective plans for analysing how to incorporate business strategy
into expansion of company in London market era. Along with this, it also helps in getting
engagement of stakeholders for accomplishment of business objectives more effectively.
Therefore, to involve their engagement in formulation of business plan, I will present the
recommended approach in more effective manner. In addition to this, to influence them towards
beneficial aspects of dissemination strategy, proper communication procedure will also be used.
A dissemination process to ensure the successful implementation of a strategic plan
For disseminate the particular project which is based on creating a strategic plan, as a
manager of Vista I have also developed the dissemination strategy which is based on Budget
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Planning resource. This approach includes identification of targeted potential customers, an
assessment of effectiveness of different business strategies, planning how engagement can be
built throughout entire project and more (Stein, 2018). Along with this, it also entails
requirement of resources need to implement the strategy for product differentiation, so that
business can be expanded in better way.
CONCLUSION
It has been concluded from this report that for incorporating any changes in business to
accomplish the set objectives, a company needs to formulate appropriate strategic plan. This
would help in analysing different strategies, resources and more, to run business more
effectively. Along with this, to formulate strategic plan, organisations can use a number of tools
like Bowman strategy, SWOT and PEST analysis etc. which would also help in analysing the
present capabilities of business as well. By using these tools, a company can evaluate where it
needs to make modifications in business so that better opportunity can be gained.
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REFERENCES
Books and Journals
Abo-El-Wafa, H., Yeshitela, K. and Pauleit, S., 2018. The use of urban spatial scenario design
model as a strategic planning tool for Addis Ababa. Landscape and Urban
Planning. 180. pp.308-318.
Argenti, J., 2018. Practical corporate planning. Routledge.
Basset, M. A. and et. al., 2018. An integrated neutrosophic AHP and SWOT method for strategic
planning methodology selection. Benchmarking: An International Journal. 25(7).
pp.2546-2564.
Bryson, J .M., 2018. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Garcia-Zamor, J .C., 2019. Public participation in development planning and management:
cases from Africa and Asia. Routledge.
Kemp, R. L., 2018. Strategic Planning in Local Government. Routledge.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. Wiley.
Luhanga, M. L and et. al., 2018. Strategic planning and higher education management in Africa:
The University of Dar es Salaam experience. Dar es Salaam University Press.
Oliveira, I.A and et. al., 2018. Constructing home safety indices for strategic planning in
residential real estate: A socio-technical approach. Technological Forecasting and
Social Change. 131. pp.67-77.
Salas, J. and Yepes, V., 2018. Urban vulnerability assessment: Advances from the strategic
planning outlook. Journal of cleaner production. 179. pp.544-558.
Schiffer, M. and Walther, G., 2018. Strategic planning of electric logistics fleet networks: A
robust location-routing approach. Omega. 80. pp.31-42.
Stein, J., 2018. Classic readings in urban planning. Routledge.
Online
Bowman Strategy Clock. 2018. [Online] Available Through:
<https://www.toolshero.com/strategy/bowman-strategy-clock/>.
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