Organisational Change: Strategies for Success and Competitive Advantage

ORGANISATONAL
CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
The ability of organisations to adapt their strategies to an ever-changing and sometimes
volatile, business environment is critical. Therefore, how can organisations predict, meet and
gain competitive advantage via emergent and planned change initiatives’?..........................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Organisational change is identified as alterations that takes place within the working
environment. Business organisation adapts several changes at workplace for improvising its
functioning within the company in effective manner (Elstak, 2015). Adaption of alteration allows
companies in accepting changing environment and becoming successful at marketplace.
Organisational change can be seen in the form of technological, structural, management and
alterations in employees behaviour. The report will describe about various strategies that are
required to be adapted by business organisations in order to enhance chances of their success at
marketplace. Later, it provides brief discussion that how company's can gain competitive
advantage with the support of developing effective plan for the same so that change can be
implemented at workplace.
MAINBODY
The ability of organisations to adapt their strategies to an ever-changing and sometimes volatile,
business environment is critical. Therefore, how can organisations predict, meet and gain
competitive advantage via emergent and planned change initiatives’?
Change is important because population is changing ,their preferences and taste is
changing , economy is changing , technologies is getting innovative day by day. Organizational
alteration is important to remain competitive in the market and to find the growth opportunities.
modifications in the technology plays important role in development of the organizations, it
results in increase in productivity as well as profit of the organization (Schein, 2015). To remain
competitive in the market organisations should adopt new technologies that helps in growth of
the organization or give more growth opportunities to increase its market share.
Another importance of organizational change is competition. Change attracts more
customers and affect the competitor to bring modifications in their form of working (Hosking
and Anderson, 2018). To remain the existence in the market, competition is required and it only
comes with the organizational change.
Organisational change can create dissatisfaction among its employees and among its
customers also but once alteration is acceptable and favourable it turns into market growth of the
organizations. Customer is the king for every organization and satisfied customer acts positively
if modifications is in favour of them and they start accepting it (Shin and et. al., 2015). So
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