Measuring Organizational Performance using 7S Model: Coca-Cola and Facebook

This document discusses the 7S Model or framework for measuring organizational performance of Coca-Cola and Facebook. It covers the strategies, structures, systems, staff, style, skills, and shared values of both companies.

Running head: ORGANIZATIONAAL PERFORMANCE
ORGANIZATIONAAL PERFORMANCE
Name of the Student
Name of the University
Author Note

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Introduction
The chosen model for measuring the organizational performances will be the 7S
Model or framework, which was also known as McKinsey 7S framework. The two chosen
companies are coca-Cola and Facebook. 7S refers to Strategy, Structure, System, Staff, Style,
Skills and Shared Values.
Coca-Cola
Strategy – The strategy followed by this organization is that they are focused on
earning revenue and growing profit for the organization. They use segmented revenue growth
strategies across all the business operations of the company globally (Tanwar, 2013).
Structure – A head office is present in the United States, along with a separate
international division structure, which includes 5 continental divisions.
System – The system of this globally present organization is that it works through a
number of local channels. The organization is successful in creation of global reach with
local focus.
Staff – There are more than 62,000 people employed in this organization. They are on
direct payroll of the company.
Style – This global organization follows the commercial leadership and franchise
leadership style, along with the democratic, autocratic and laissez-faire management styles on
order to run the business operations throughout the world.
Skills – The skills or the capabilities of this organization is to focus on consumer
marketing, along with spreading the brand in every nook and corner of the world. It also

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involves the capabilities of the employees working in this organization to grow by its length
and breadth.
Shared Values – The value of this organization works as a compass for its actions
and helps to define the way of behaviour of the organization throughout the world. These
include leadership, integrity, collaboration, passion, quality, diversity and accountability
(Serôdio, McKee & Stuckler, 2018).
Facebook
Strategy – The organization follows a generic strategy as well as intensive growth
strategies to maintain the competitive advantage over others. It is based on the accessibility as
well as efficiency of online social media services (Somaiya, 2014).
Structure – The matrix organizational structure is followed in this organization. It
helps to address the basic needs of the organization, mainly the need for innovation and
creativity, which helps them to gain the competitive edge over others.
System – The system of this organization is to bring the online social media platform
to be accessed by every people globally. It involves of sharing new things with the customers
in order to engage them with their organization in this highly competitive market.
Staff – There are almost 40,000 people employed in the organization of Facebook.
They are also on the direct payroll of the organization.
Style – The style of Facebook helps to motivate collaboration, openness and
innovation within the organizational culture for its employees. It helps to connect with the
global people more effectively and efficiently.

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Skills – The skills of this organization involves the power to attract the people of
different age groups around the world.
Shared values – The shared values of this organization is to provide the power of
sharing between the people, which would help to make this world more open and connected.
This helped the organization to take risks without worrying about the threats present in the
market places (Lillqvist & Louhiala-Salminen, 2014).

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References
Lillqvist, E., & Louhiala-Salminen, L. (2014). Facing Facebook: Impression
management strategies in company–consumer interactions. Journal of Business and
Technical Communication, 28(1), 3-30.
Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of
transparency in research partnerships? A network analysis of Coca-Cola’s research funding
(2008–2016). Public health nutrition, 21(9), 1594-1607.
Somaiya, R. (2014). How Facebook is changing the way its users consume
journalism. The New York Times, 26, 14.
Tanwar, R. (2013). Porter’s generic competitive strategies. Journal of business and
management, 15(1), 11-17.