Organizational Assessment

Running head: ORGANIZATIONAL ASSESSMENT
Organizational assessment
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1ORGANIZATIONAL ASSESSMENT
Table of contents
Introduction......................................................................................................................................3
Part I.................................................................................................................................................3
Mission, vision, and values..........................................................................................................3
Strategy clarification....................................................................................................................4
Cultural assessment.....................................................................................................................4
Value chain analysis....................................................................................................................5
Summary of findings...................................................................................................................6
Part II...............................................................................................................................................6
SWOT analysis............................................................................................................................6
Part III: Balanced Strategic Scorecard.............................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

2ORGANIZATIONAL ASSESSMENT
Introduction
Analyzing the business opportunities in right manner has become necessary for the
current scenario. Due to increasing competition in the market, understanding own strength and
weakness have become necessary. The purpose of this study is to highlight the internal
environment of Apple Inc. By highlighting the values chain analysis and SWOT analysis, the
internal environment and opportunities have been identified in this study. At the end of the study,
using balanced strategic scorecard the growth of the company has been measured.
Part I
Mission, vision, and values
The mission of Apple is to develop the performance standard of the employees so that it
will be able to maintain standard quality of products. The mission if Steve Jobs is to contribute to
the globe by introducing the mind tools that can bring the advancement in mankind (Pousa,
2016 ). In this process, the technological development as well as the financial growth is included.
It cannot be denied that in the current competitive industry customer satisfaction has become the
major concern for the companies. In this situation, it has become necessary for Apple inc. is to
introduce effective performance standard for maintaining the customer retention process.
Therefore, the vision of Apple Inc. is to develop effective leadership practices in the
organization so that the changing needs of the customers can be satisfied and business
operations can be done in proper manner. On the other hand, the company also aims to
maintain the employment standard in workplace so that the competitiveness can be improved.
The core value of Apple Inc. is to introduce principles, qualities, company believes and

3ORGANIZATIONAL ASSESSMENT
standards in the workplace. By understanding the values of this organization, it can be said that
company aims to maintain the proper interaction between suppliers, customers and employees
across the world so that it can fulfill its promises to the customers (Ferris et al., 2014).
Strategy clarification
While taking the interview of the senior manager of Apple Inc., it has been identified that
it aims to introduce effective transformational leadership practices in the workplace so that the
internal environment can be improved (Blenko et al., 2016). Aim of the company is to expand its
business all over the world and increase its sales revenue 6% within coming 2020. During the
interview, it has been analyzed that the company aims to expand its ecommerce for establishing
its strong brand image in all over the country. In the global industry, Samsung, Tesla motors,
Dell, Sony and Bose are the major competitors of this company (Apple.com, 2018). If the market
position is being analyzed, it will be identified that in the year 2017, the business revenue of this
company was 22,923.4 crores USD, where the Samsung was 22,345 crores USD, Bose was 380
crores USD, Tesla motors with 1,175.9 crores USD and with the similar target market (Piao &
Kleiner, 2015). Therefore, it can be said that the Bose and Samsung are the major competitors of
Apple Inc.
Cultural assessment
Analyzing the political and economic situation in US it has been identified that due to the
increasing opportunities of the market, large numbers of organizations have got the chance to
develop business in the competitive industry. In this situation, maintaining the loyal customers
has become major concern for the company ((Mitrofanov, Krutikova & Parsheva, 2016)). In this
situation, Apple Inc. has decided to introduce its product and service related information to the
people so that transparency can be maintained. By implementing this strategy the company has