Organizational Behaviour Analysis 2022

ORGANIZATIONAL
BEHAVIOUR
STUDENT DETAILS
STUDENT DETAIL

INTERNAL PROBLEMS 1
Table of Contents
Introduction................................................................................................................................3
Overview of Apple Inc...............................................................................................................3
Problem statement......................................................................................................................4
Problem analysis........................................................................................................................5
From the employee’s perspective:.........................................................................................6
From management’s perspective:..........................................................................................8
Utilization of human relation management theory to overcome the problem.........................10
Intervention strategy.................................................................................................................12
Step 1: Identify the cause of problem..................................................................................12
Step 2: Higher level management should conduct a meeting session with the employees on
the open forum.....................................................................................................................12
Step 3: Analyses specific adverse impact that the problem has left in the company...........13
Step 4: Management should make their action plan to deal with the problem by
incorporating the democratic leadership style......................................................................13
Step 5: Management should encourage the participation of the employees in their action
plan.......................................................................................................................................14
Step 6: Observing the results of the action plan...................................................................15
Additional interventions.......................................................................................................15
Developing indicators..............................................................................................................16
Conclusion................................................................................................................................18
References................................................................................................................................19

INTERNAL PROBLEMS 2
Introduction
Organizational behaviour (OB) incorporates the analyses of employee’s behaviour in
an association. The principles of OB are utilized in an association for directing employee’s
behaviour in the appropriate direction so that they can help the association to accomplish the
common goal of the company in an effective and efficient way (Bialik, 2020). OB principles
and tactics can be utilized in an organization for improving the productivity of the employees,
to boost their morale, foster better leadership, etc. OB has four primary elements that are
people, structure, external environment and technology (Bjørnstad, Patil & Raanaas, 2016).
Moreover, the OB operates on three specific levels that are the individual level, the group
level and the organizational level. The selected company for this report is "Apple Inc". In this
report, there will be discussion about the OB problem of Apple Inc. This report will also
include a brief overview about the company. After that, the detailed analyses of the OB
problem will be done. This analysis will be done from the aspects of OB theories and
measures. Apart from this, an intervention will be suggested to overcome their identified
problem. In the end, a specific indicator will be suggested to the company so that they can
measure the performance of the suggested intervention in the effective and efficient way.
Overview of Apple Inc.
Apple Inc. is an American multinational company. The headquarter of the company is
located in Cupertino, California. The company is also counted among the four big technology
companies in the world alongside Amazon, Google and Microsoft. The company develops
and sells consumer electronics such as iPhone, iPad, Mac PC, Apple Watch, Apple TV,
Airpods, Home pods, etc. They also have a wide range of software programs such as macOS,
iOS, etc (Gallagher, 2019). The company was founded in 1974 by Steve Jobs, Steve Wozniak

INTERNAL PROBLEMS 3
and Ronald Wayne. The first product of the company was Apple I – motherboard with CPU
and RAM. On 3rd January 1977, the company incorporates as Apple Computer Inc. Before
incorporation, Ronald Wayne sold his shares to the Steve Jobs for $800. He decided to sold
his share only after 12 days from the date of incorporation. After some time, Mike Markkula
has funded $250,000 during the incorporation of the company. It was noted that during the
first five years, revenues of the company grows at a rapid rate. From September 1977 to
September 1980 their annual sales grew from $775,000 to $118Million. Since then they had
achieved major victories including the success of Macintosh (Csimarket.com, 2020).
After that, Steve Jobs introduced the iPhone with is the great move by the company.
iPhone incorporates many features and it also allows users to delete and download the
application in their phone as per their convenience. Apart from this, in 2019, the net revenue
of the company was $260.174billion with an operating income of $63.93billion. In the
meanwhile, they have developed a loyal customer base because of their product quality,
customer service and goodwill in the market (Macrotrends.net, 2019). Not all the products of
the company achieved great success, some of the products are rejected by the consumer also.
Such as: MacBook Pro was rejected by the consumer because their targeted audience found
that the new MacBook Pro is very much identical to the MacBook and in the pro version
there is no such major innovation. Currently, there are over 137,000 employees of the
company (Statista.com, 2019). The company also has the subsidiaries companies which are
Braeburn Capital, Beats Electronics, Claris, Apple Services, Apple Energy, etc. The share
price of the company is $267.99 (as on 9th April, 2020).
Problem statement
From the perspective of the OB, the identified problem is that employees of Apple
Inc. reveal that they feel unsafe in the current working environment of the association and the

INTERNAL PROBLEMS 4
management do not value them. The majority of the employees even express their concern
regarding the adverse working environment to their higher authorities. It can be analysed that
the company only theoretically accepts that their employees are an asset for them but on the
practical scenario they fail to express the same. The company should take appropriate actions
in a sophisticated way to overcome this challenge in an effective and efficient way. If
employees continuous to feel the same then it can also create legal trouble for the company
under the laws of the National Labour Relations Board, USA (Chua & Chan, 2018).
Problem analysis
It can be analysed that above-stated problem of the company is linked with the
situation whereas employees feel unsatisfied due to the adverse working environment. One of
the issues regarding the toxic environment in the company is highlighted by the employee
name as Danielle. She stated that her co-workers slay rape jokes to her. She also stated that in
the initial stage she ignored other employees but after some time when her colleagues
continue to cracks rape jokes and intolerable statements then she reported that issue to the
compliance department of the company but management ignore her company. This is only
one issue that was formally recognised, however there are various other issues in the
company which are related with the toxic working environment (Bjørnstad, Patil & Raanaas,
2016). It is also noted that not only Danielle but other female staff members also felt unsafe
due to the limited presence of other staff members. Apart from female staff members, even
male staff members also had experience gender harassment in the workplace. According to
the employees, management of the company also noticed the same but they provided them an
unsatisfactory solution to them. Employees stated that the solution offered by the
management are unsatisfactory for them and management should take strict actions to
overcome such issues in an effective and efficient way. For instance: after sending formal
written 3 times to the compliance department, the assigned authorities of complaint suggested

INTERNAL PROBLEMS 5
her that either she should accept a demotion or she should make herself adaptable to this
environment only. It can be analysed that such kind of solutions are not acceptable in any
case (Chua & Chan, 2018).
When such kind of issues arises whereas female employees do not feel safe in the
work place then the management should take strict to overcome such a scenario instead of
offering an unsatisfactory solution. Moreover, it is also noticed that the majority of the
employees experience an adverse working environment and instead of taking appropriate
actions, the management is continuously neglecting the complaints arisen by the employees.
According to the OB principles, issues which are related with the toxic working environment
should be treated in a more sophisticated manner then performance-related issues (Gagné,
2018).
When the working environment of the company starts turning in a toxic environment
then it also affects the productivity of the employees in an adverse way. Apart from this, toxic
environment also affects the mental health of the employees. It can be analysed that
employees of Apple Inc. who are considering the company’s working environment as toxic,
experience sleeping disorder, show the symptoms of insomnia, depression and lack of
attention towards the work. Working in a toxic environment arises the hostile like feeling
among the employees (Gelfand, Aycan, Erez & Leung, 2017).
From the employee’s perspective:
This section will conduct a specific point analyses that are linked with the toxic
working environment of Apple Inc. It is extremely important to analyse that what adverse
outcomes this problem can generate from employee’s perspective.