Organizational Change: Theories, Analysis, and Approaches

Running head: ORGANIZATIONAL CHANGE
Organizational learning and change
Name of the Student:
Nam of the University:
Author’s Note:

2ORGANIZATIONAL CHANGE
Introduction
Organizational change is needed so that the errors in the old and the existing set up of the
organization are recognized so that they can serve their customers in a better way (Georgalis et
al. 2015). Undertaking organization change helps the company to provide greater customer
satisfaction by improving the quality and also the number of their services
Theories of organizational learning
 Single loop learning: This is a system used by the organizations on getting any
unexpected results. E.g. when sales are down, marketing managers inquire into the cause,
and tweak the strategy to try to bring sales back on track.
 Double loop learning: This is a new set of ideas, rules, and policies formulated and used
by the organization in order to restructure an entire existing system. In the above
example, managers might rethink the entire marketing or sales process so that there will
be no (or fewer) such fluctuations in the future.
 Deuterolearning: This method refers to a total restructuring and rescheduling of not only
the existing ideas but also the method of learning about those ideas. For example, while
going through a transition from hierarchical to functional organizational setup,
Wesfarmers managers will not only formulate new dynamic ideas but also set up new
methods of taking feedbacks about the change. Essentially deuterolearning is, therefore
"learning how to learn."

3ORGANIZATIONAL CHANGE
Description of the organization
Wesfarmers is one of the leading and popular supermarket chains in Australia. Like every
other organization, Wesfarmers also tries to upgrade its system. However, Alvesson and
Sveningsson (2015) has suggested that bringing about a smooth organization change is not really
a very easy job. Three has to be a big effort put forward by all the managers so that all their
employees can understand the reasons behind the organizational change
(www.wesfarmers.com.au.2019). The company was established in the year 1914. Initially
known as Western Australian farmers' cooperative, worked hard a lot and followed the strategy
of constant improvement. Wesfarmers has now grown into one of Australia's largest listed
companies. The headquarters are located in Western Australia; its diverse business operations
include merchandise, chemicals, Energy fertilizers, and others. Wesfarmers have been
recognized as one of the best places for the employees.
Internal and external analysis of the organization
SWOT
Strength weakness
 Has an extensive network of stores all
over Australia so that they can gain a
good competitive advantage by catering
to a large number of customers
 The biggest player in the private sector
 They give sufficient importance to
community building by generating
 Communication Gaps
 All the business interests are not
properly met
 Large scale dependency only on the
local suppliers

4ORGANIZATIONAL CHANGE
huge employment opportunities
Opportunity Threat
 Utilizing the opportunity of growth by
diverging into new sectors
 Reducing carbon footprint by finding
out newer and alternative, cost reducing
sources of energy
 An extensive rate of competition in the
retail sector
PESTLE
Political Economical
 Weaknesses in the planning, zoning
and the trading hours
 Restrictions in the duration and the
hours of trading
 The rate of the growth in the industry is
much slower due to the issues existing
 Has to bear higher wage costs for
existing in the Global market
Social Technological
 Social norms differ from the
organization structure existing in the
organization.
 More investment in leisure products or
the experimental products than the age-
old traditional products must be the
 Good technological resource as
Australia is one of the technological
advanced economies o the world.
 Increase in the rate of online shopping
through mobile phones