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Report on Marketing and Work Culture of Tesco Plc

   

Added on  2019-12-03

15 Pages5523 Words215 Views
Marketing1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................32.1 Macro environmental and Micro environmental factors influence on decisions of marketing.32.2 Segmentation for Tesco products while entering in new market rather than existing one........42.3 Targeting strategy to help boost sales for Tesco........................................................................52.4 Effect on marketing activities at the time of different situations in buying products or services.........................................................................................................................................................52.5 New positioning for designer clothings.....................................................................................6TASK 3.................................................................................................................................................63.1 How products in Tesco are developed to sustain competitive advantage..................................63.2 Selection of suitable distribution to provide convenience to customer.....................................73.3 How prices should be set by Tesco............................................................................................73.4 Explanation of integration of promotional activities to attain the marketing objectives of Tesco.........................................................................................................................................................83.5 Three new elements of marketing mix.......................................................................................94.1 Different marketing mixes for different marketing segment.....................................................94.2 Tactics used in marketing for customers are different from the tactics implemented for business organizations..................................................................................................................................104.3 International marketing is different from domestic marketing................................................12CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................142

INTRODUCTIONMarketing is considered as one of most critical aspect for the business organisations as itprovides better opportunity to amend the sales and attain better marketing share. In other aspect,it can be considered as an idea which provide better assistance to promotional actions of businessfirm in respect of products and services (Bradley, 2013). Number of business organisations arefocusing on marketing actions for better optimization of organisational performance. Companiescan have better opportunities by effective promotion of existing products and introduce newservices in effective manner. In this report, learning will focus on work culture of Tesco Plc in order to understand theconcepts of marketing. It will focus on various concepts which relates to segmentation, targetingand positioning. It will also provide detailed information regarding individual elements of theextended marketing mix. With an improved focus on various factors of marketing mic themanagement of Tesco Plc can easily attain organizational objective and overcome the issues.Furthermore, it will also focus on use of marketing mix in diverse contexts in order to boost thebusiness opportunities.TASK 22.1 Macro environmental and Micro environmental factors influence on decisions of marketingMacro analysisPolitical:In this, it is necessary for business organisation to focus on various forces ofgovernment. In other aspect, it can be said that the governance policies and rules regardingbusiness sector can impact the marketing decisions of Tesco (Kirca, 2005). The classification ofpolicies can be as tax rates, ethical terms and other changes in political aspect as influence theprocedure of marketing.Environmental: In current conditions the environment scenario is changing rapidlywhich can also influence the organizational decisions. It is necessary for Tesco to focus ondevelopment of eco-friendly products and store management. Social:Social needs also changes rapidly so it is necessary for Tesco to consider socialchanges in decisions (Magrath, 2013). It is essential to understand social needs in order to haveeffective development of as per social needs.Technological: Technology is playing key role in marketing process as businessPage | 3

organizations are focused to use technological tools in order to have advancement in sales as wellas market size.Economy: UK economic conditions can also influence the decisions of Tesco. Forexample, at time ofrecession it is vital for Tesco management to have decrease in cost ofproducts as compared to other organization in the industry (Use Strategic Planning to RenewYour Organization. 2005). It will provide better sustainability and profitability to Tesco.Micro environment factorsEmployees:Tesco is managing high ratio of employees in current market and it manageemployees from globally located stores. It means Tesco have cross cultural employees whichallows to improve diverse skills by assisting in respect of diverse culture. Employees are alsowell satisfied with the organisational culture (Benson, 2002). Suppliers:There are number of retail industry suppliers so the needs of supplier can alsoaffect the decisions. It is necessary for management to meet the needs of suppliers as theyprovide raw material which is essential for better demand and supply of product. Competitor: The work culture and practices of competitors can also influence themarketing activities of Tesco (Cooke, 2000). It is necessary for management to take decisions asper current status of market in order to have better sustainability and overcome the pressure intheir retail market segment.2.2 Segmentation for Tesco products while entering in new market rather than existing oneIn order to have better success it is necessary for business organisations to focus onvarious factors which can enhance the effectiveness of marketing actions. In this, respect it canbe stated that with an assistance of segmentation the management of Tesco Plc can easily havebetter market share in new market (Ferguson, 2007). Moreover, in order to have bettersegmentation the management of Tesco Plc can focus on some key criteria which will enhancebusiness opportunities. Geographical segmentation:Tesco Plc is offering number of services in diverse sectorsso it is necessary for business organisation to focus on various geographical areas as per thenature of service or product. In order to have effective development in the global marketconditions the management of Tesco Plc can have focus on geographical aspects (McDonald,2012). Management can target its customers on the basis of new geographical area it will boostthe market opportunities and provide effective accessibility to new market with existing range ofPage | 4

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