MNG82001 Reflective Case Study: Organizational Change at XYZ Company

This case study examines organizational change within XYZ Company, a biscuit manufacturer aiming for global expansion. The primary issue identified was an ineffective communication channel, leading to employee confusion, reduced productivity, and high turnover. To address this, the company implemented a new communication hierarchy, appointing experienced managers to facilitate better guidance and feedback. This change resulted in improved clarity, increased sales, and enhanced employee retention. The case study concludes with questions prompting analysis of the issues, the steps taken to resolve them, and the importance of a proper communication hierarchy in the workplace, highlighting its impact on employee productivity and overall company performance. The solution provides detailed answers to the questions posed.

Case study

CASE STUDY
Organizational change in workplace
In the workplace, it is important to focus on managing the change so that it can be easy to attain
the positive results. The changes are made in strategies, process, and technologies or in the
culture and these changes affect the overall growth of the company in the highly competitive
market (Bonaccio et al., 2016). In the company, which is named as XYZ Company, has focused
on implementing the change in the workplace so that it can be easy to bring improvisation in the
overall process and also in the performance of the employees.
It has been noted that to maintain the overall process it is important for the company to focus on
implementing the change in the processes after some time, as it helps to reduce the challenges
faced by the top authorities and also by the employees (Brink and Costigan, 2015). The
company XYZ deals in manufacturing of biscuits and they are focusing on expansion of the
activities on the global platform. The changes that were considered by the company were related
to the overall channel of communication. It has been observed that due to ineffective channel of
communication, it was difficult for the company to accomplish its set goals and objectives. The
changes were made in the interaction process with the customers.
In the workplace, the employees have no clarity of work; they are confused of using the
ingredients at the time of production. Also, there was no one to guide them and this has led to
inefficiency and less production in the workplace. Due to this the company faced loss in the
market share and was not able to attain the goals. The employee in the workplace has the
capability to give their best, but was not able to do because of ineffective channel of
communication. At the time of joining the company, It has been examined that people were
facing the issue relate to clarity in their assigned task. Also, they were not able to communicate
this issue to the top management and this has negatively impacted the overall sales of the
company in the highly competitive market.
It has also been observed that communication channel should be maintained by the company so
that it can be easy for the employees to communicate their opinion with the management and
also it impacts the overall sales of the company. Due to this issue in the workplace, the
management was also facing the issue of retaining the employees. The employees only stay in
the workplace for 3 to 4 months and leave the company. Due to this, the higher authorities also
1

CASE STUDY
faced by the issue in boosting their sales and also in attaining the large market share on the
global platform.
Also, this issue was also faced when the management assigned the work to the team and there
was no clarity in the overall working pattern. At that time, the team was not able to complete the
assigned task and due to this the company faced the huge loss. From that moment, the higher
authorities focused on analyzing the issue in the system. After doing the surveys and proper
evaluation, they analyzed the issue was in the overall channel of communication. They
emphasized on maintaining the channel of communication and considered the change policy so
that it can be easy to reduce the issue faced by the employees and also by the management. To
reduce the issue, the company focused on implementing the channel through which the
employees can communicate easily with the management.
Also, experienced managers were appointed by the company so that employees can discuss the
issue in relation to the work with their higher authorities and through this has also helped in
bringing clarification in the overall process. By appointing the senior and experienced manager
for every department, the company resolved the issue related to clarity in the process and also in
sharing the feedback. Now, the employees are free to discuss their issues with the management.
The changes made by the company in the overall hierarchy have boosted the sales of the
company and also now the employees in the workplace can give their best towards the assigned
task. The change made by the company has brought drastic change and in two months the overall
market share of the company was enhanced.
By considering the change in relation to recruiting the experienced managers, the positive impact
has also been seen on the retention ratio of the employees. Now, employees like to retain in the
workplace and also focuses on giving their best so that it can be easy for them to earn incentives.
By hiring experienced manager, it has observed that it can be easy for them to give right
directions to the employees in relation to managing the work. It has also been noted that now
decisions can be taken immediately by consulting with the managers.
So, according to this case, it can be said that it is important for the company to maintain the
communication hierarchy so that employees can share their issues and can also give feedback in
relation to the areas that need improvement. It is important for the companies to focus on
2

CASE STUDY
maintaining the communication hierarchy so that it can be easy for the employees to boost the
productivity and efficiency towards the work and it will also help to impact the entire activities
of the company in a positive manner (Lazaroiu, 2015).
Case study questions
1. What are the issues faced by the company, due to lack of ineffective communication
channel? What steps were taken to minimize the issue?
2. Discus the need of proper communication hierarchy in the workplace?
Answers to the case study questions
Answer 1.
The issue faced by the company due to ineffective channel of communication was related with
lack of productivity and also there was no clarity in the overall working structure of the
company. It has been observed that the employees in the workplace do not have clarity towards
their assigned work and it has created issue for the management and also for the higher authority.
Due to the impact was seen on the productivity level and also on the overall growth of the
company. The company also faced the challenge related to retention of the employees in the
workplace. The higher authorities were not able to retain the employees and this has created
negative impact on the growth and also on achieving the goals and objectives in the highly
competitive market.
The challenge faced by the employees is also related with giving their best towards the work, as
there is no clarity in the working structure, the employees were not able to earn incentives and
due to this their earning were less. So, to reduce this issue the company appointed trained and
skilled managers in the workplace and they focused on maintaining the quality of work and also
gave clarity in the overall working structure of the company. By appointing the trained mangers
in the workplace, it has been observed that it has given help to the employees in relation to
considering right decisions which are now beneficial for the employees and also for the
company. This has also reduced the issue related to retention of the employees, as now
employees enjoy working with the management.
Answer 2.
3

CASE STUDY
In the workplace, it is important to have proper hierarchy so that it can be easy for the employees
to give their best towards the activities of the company. It has been observed that if employees
are not able to give their best then it can impact the overall growth of the company.
Communication is considered as one of the major factor or the aspect that can help the
employees to consider the right direction which is beneficial for the company and also for the
employees. It has been observed that by having proper channel of communication it can be easy
for the employees to share their views with the top authority and also it helps in giving guidance
in relation to the overall performed by the employees. Communication is considered as the
source through which it can be easy for the management to bring clarity in the work. It has been
stated that clarity in the work should be there so that efficiency of the employees can be boosted
with the overall productivity level of the employees. By having proper communication or
channel of hierarchy, it can be easy for the employees to clarify their doubts in relation to the
assigned activities (Li, Chiaburu and Kirkman, 2017).
So, according to this case, it is important for the company to maintain the communication
hierarchy so that employees can share their issues and can also give feedback in relation to the
areas that need improvement. According to this case, it can be said that it is important for the
company to maintain the communication hierarchy so that employees can share their issues and
can also give feedback in relation to the areas that need improvement. So, by sharing the issues
ith the management can also help in boosting their motivation level to towards the work.
4

CASE STUDY
References
Bonaccio, S., O’Reilly, J., O’Sullivan, S.L. and Chiocchio, F., 2016. Nonverbal behavior and
communication in the workplace: A review and an agenda for research. Journal of
Management, 42(5), pp.1044-1074.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), pp.205-221.
Lazaroiu, G., 2015. Work motivation and organizational behavior. Contemporary Readings in
Law and Social Justice, 7(2), p.66.
Li, N., Chiaburu, D.S. and Kirkman, B.L., 2017. Cross-level influences of empowering
leadership on citizenship behavior: Organizational support climate as a double-edged
sword. Journal of Management, 43(4), pp.1076-1102.
5