Assignment On Organizational Change Development

Running Head: MANAGEMENT
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AMAZON INC.
Organizational change development
Report
Student
10/12/2019

MANAGEMENT
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Executive Summary
To sustain and attain a powerful position in the market, various organizations are
conducting changes or modifications in their structure as well as in their strategies. For some
companies like Amazon, such kind of changes has become a need for their survival and it needs
to evolve and develop into one of the dominating company. Hence it clear that the purpose of
initiating this assignment is to prepare a case study report to analyze the factors, which has led
Amazon to bring changes in their overall company. In this report, an in-depth analysis of the
problems and opportunities has been conducted through the utilization of two organizational
change models, which are Lewin change theory model and The ADKAR model. In the case
study report the case study Amazon as an “unbelievable change management stories have been
selected. At the end of the report, certain recommendations have been which can be implemented
for the success and profit generation for the company.

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Contents
Introduction............................................................................................................................................3
Overview of Amazon.............................................................................................................................4
Organization problem-factors led to organizational change..............................................................5
Application of Two change management models.................................................................................6
Lewin Change Model:.......................................................................................................................6
ADKAR Model..................................................................................................................................7
Justification for a change intervention...................................................................................................8
Barriers addressed during the implementation of the change intervention...........................................9
Ethical Issue that Change Intervention can create in Amazon............................................................10
Conclusion...........................................................................................................................................11
Bibliography........................................................................................................................................13

MANAGEMENT
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Introduction
Today in this competitive and dynamic market, organizational change has become a need of
every company. The companies, which are resisting such changes, are either leaving the market
by themselves or shutting down involuntary. Therefore, it has become important to understand
both these business terms, which are organizational change and development (Msmgf, 2019).
Organizational change refers to a procedure of changing and transforming the strategies, culture,
technology, and method of organization. While organizational development is the study of a
particular field, which is related to the changes in an organization. The learning obtained from
the organizational development helps in the identification of the changes and its influence on the
organization as well as on the employees who are striving hard to perform as per the
expectations. Effective organizational development guides organizations to manage dynamic
changes. Moreover, it directs the company develops it into a survivor by managing and facing
the challenges on the internal and external environment by introducing and implementing new
and advanced strategies (Al-Haddad, 2015).
Despite the availability of such tools, many well-known companies resist changes, which create
a negative impact on the performance of the company. The major cause of such resistance is the
fear to take the risk. Due to such an adamant attitude, many companies have lost their value in
the market. Therefore, to survive, evolvement has become essential.
In this case, the study report, emphasized will be placed on the factors, which have led to the
successful organizational change management of Amazon.