Organizational Change Management in Australian Post Corporation

Organizational change management
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Introduction
According to the annual report of Australia meeting held in 2017, the meeting focused on
the sustainability of the post corporation since the postal services of dispatching letters had
declined due to the emerging of digital communication since 2008 to date (Golob & Bartlett,
2017). The corporation, despite the decline of postal mail services from one post office to
another, realized that the distribution of parcels due to the online purchase had increased
drastically. This report focuses on the sustainability plan in order to keep the corporate more
competitive and maintain its relevancy in the global market.
Strategic plan
The post corporation is an Australia a government entity that focuses on the parcel and
mail distribution. The mail service distribution was started by Isaac Nicholas 1809 before the
Australia colonial which was distributed via informal distribution. The services evolved to date
and have been one of the leading global postal services until 2008 when the service had picked
but declined drastically to 50% (Wright, 2012). The decline of the post services was due to the
rise of the digital platform which brought the great shift, therefore the board strategized on the
plan to sustain the corporation by engaging into e-commerce and improving digital service in the
globe.
Key changes and reforms implemented by Australian post
The board plan included first, to concentrate on the local market by strengthening the
customer satisfaction. The board belied that by equipping the local Australian with the internet
services closer to the people, was to increase the online services market demand. Empowering
local with important skills would create better job opportunities for Australians and for the

sustainability of the Australian economy (Hamblin, 2009). Introduction of new services like
engaging in e-commerce, promoting digital services was a way of improving service delivery
and promoting change to the Australians. Bringing services closer to the people was a way of
improving the market and creating motivation for adapting to change and embracing digital
services. With the diverse society, their inclusion in the Australian post brought a drastic change
since gender equality was a key factor to represent all genders in the post (Hollis, Forbes &
Douglas, 2016).
Promoting the indigenous people by creating better jobs and promoting their education
capacity, that promoted workforce in the post and their level of skills in the workforce improved.
The initiative was to improve the indigenous life standard and ensure that their participation in
the economic growth of the Australian government. Presentation of new administrations like
participating in the internet business, advancing computerized administrations was a method for
enhancing administration conveyance and elevating change to the Australians (Agho & Jones,
2016). Conveying administrations closer to the general population was a method for enhancing
the market and making inspiration for adjusting to change and grasping advanced
administrations. With the assorted society, their consideration in the Australian post brought an
exceptional change since sexual orientation balance was a key factor to speak to all sexes in the
post (Argent, 2012). Advancing the indigenous individuals by making better employment and
advancing their training limit, that advanced workforce in the post and their level of abilities in
the workforce moved forward. The activity was to enhance the indigenous life standard and
guarantee that their support in the financial development of the Australian government
(Brailsford, Handley & Maheswaran, 2012). The point of expanding the piece of the pie for the
enterprises centers on guaranteeing that the Australian people group is content with the

innovation. To influence individuals to welcome the innovation, the company was to guarantee
that estimation of administration conveyance is valued by the general population. This prompts a
positive input which upgrades showcase development. The aim of increasing the market share
for the corporations focuses on ensuring that the Australian community is happy with the
technology (Halligan & Adams, 2014). To make people appreciate the technology, the
corporation was to ensure that value of service delivery is appreciated by the people. This leads
to a positive feedback which enhances market growth.
Factors that led to reform
The decline of post services for letter delivery had decreased drastically, so the post
corporation revenue. The decline of over 50% of letter delivery brought a concern to adapt to the
changes that came with digital technology (Deighton‐Smith, 2011). Adapting to the change was
the key factor that came with more job opportunities for the Australian people and for raising
revenue collection by the Australian government. The increase in online services, purchases are
done online meant that there were more opportunities of parcel distributed than before.
Therefore, the shift came as an opportunity to bring change and to enhance market growth for the
Australian people. Being one of the trusted corporations in services delivery, self-funded, with
the high number of employees and wealth of asset, the shift would make the company more
competitive in the online service delivery and in e-commerce. The aim of the implementation
was to ensure government business enjoy a competitive market over the private sectors.
Therefore the board of director had to strategize on the reform for effective sustainability of the
corporation by making key changes to take advantage of the digital technology. By ensuring
internet services is available to the people; this gave the company a platform to ensure service
delivery brought near to the people in the society. To increase business performance the