Organizational Change Management in Australian Post Corporation

This report focuses on the sustainability plan of Australian Post Corporation to keep the corporate more competitive and maintain its relevancy in the global market. It discusses the key changes and reforms implemented by Australian Post, factors that led to reform, people development strategies, future strategies, lessons learned and recommendations.

Organizational change management
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Introduction
According to the annual report of Australia meeting held in 2017, the meeting focused on
the sustainability of the post corporation since the postal services of dispatching letters had
declined due to the emerging of digital communication since 2008 to date (Golob & Bartlett,
2017). The corporation, despite the decline of postal mail services from one post office to
another, realized that the distribution of parcels due to the online purchase had increased
drastically. This report focuses on the sustainability plan in order to keep the corporate more
competitive and maintain its relevancy in the global market.
Strategic plan
The post corporation is an Australia a government entity that focuses on the parcel and
mail distribution. The mail service distribution was started by Isaac Nicholas 1809 before the
Australia colonial which was distributed via informal distribution. The services evolved to date
and have been one of the leading global postal services until 2008 when the service had picked
but declined drastically to 50% (Wright, 2012). The decline of the post services was due to the
rise of the digital platform which brought the great shift, therefore the board strategized on the
plan to sustain the corporation by engaging into e-commerce and improving digital service in the
globe.
Key changes and reforms implemented by Australian post
The board plan included first, to concentrate on the local market by strengthening the
customer satisfaction. The board belied that by equipping the local Australian with the internet
services closer to the people, was to increase the online services market demand. Empowering
local with important skills would create better job opportunities for Australians and for the

sustainability of the Australian economy (Hamblin, 2009). Introduction of new services like
engaging in e-commerce, promoting digital services was a way of improving service delivery
and promoting change to the Australians. Bringing services closer to the people was a way of
improving the market and creating motivation for adapting to change and embracing digital
services. With the diverse society, their inclusion in the Australian post brought a drastic change
since gender equality was a key factor to represent all genders in the post (Hollis, Forbes &
Douglas, 2016).
Promoting the indigenous people by creating better jobs and promoting their education
capacity, that promoted workforce in the post and their level of skills in the workforce improved.
The initiative was to improve the indigenous life standard and ensure that their participation in
the economic growth of the Australian government. Presentation of new administrations like
participating in the internet business, advancing computerized administrations was a method for
enhancing administration conveyance and elevating change to the Australians (Agho & Jones,
2016). Conveying administrations closer to the general population was a method for enhancing
the market and making inspiration for adjusting to change and grasping advanced
administrations. With the assorted society, their consideration in the Australian post brought an
exceptional change since sexual orientation balance was a key factor to speak to all sexes in the
post (Argent, 2012). Advancing the indigenous individuals by making better employment and
advancing their training limit, that advanced workforce in the post and their level of abilities in
the workforce moved forward. The activity was to enhance the indigenous life standard and
guarantee that their support in the financial development of the Australian government
(Brailsford, Handley & Maheswaran, 2012). The point of expanding the piece of the pie for the
enterprises centers on guaranteeing that the Australian people group is content with the

innovation. To influence individuals to welcome the innovation, the company was to guarantee
that estimation of administration conveyance is valued by the general population. This prompts a
positive input which upgrades showcase development. The aim of increasing the market share
for the corporations focuses on ensuring that the Australian community is happy with the
technology (Halligan & Adams, 2014). To make people appreciate the technology, the
corporation was to ensure that value of service delivery is appreciated by the people. This leads
to a positive feedback which enhances market growth.
Factors that led to reform
The decline of post services for letter delivery had decreased drastically, so the post
corporation revenue. The decline of over 50% of letter delivery brought a concern to adapt to the
changes that came with digital technology (Deighton‐Smith, 2011). Adapting to the change was
the key factor that came with more job opportunities for the Australian people and for raising
revenue collection by the Australian government. The increase in online services, purchases are
done online meant that there were more opportunities of parcel distributed than before.
Therefore, the shift came as an opportunity to bring change and to enhance market growth for the
Australian people. Being one of the trusted corporations in services delivery, self-funded, with
the high number of employees and wealth of asset, the shift would make the company more
competitive in the online service delivery and in e-commerce. The aim of the implementation
was to ensure government business enjoy a competitive market over the private sectors.
Therefore the board of director had to strategize on the reform for effective sustainability of the
corporation by making key changes to take advantage of the digital technology. By ensuring
internet services is available to the people; this gave the company a platform to ensure service
delivery brought near to the people in the society. To increase business performance the

company introduced new services like parcel delivery and e-commerce. Ensuring that the locals
have the skills and better job benefits and job security ensures that the workforce and expertise
experience is maintained for the future benefit of the company.
By diversifying the workforce, would ensure that all the locals are happy with the
company which is the main objective of the company of creating happy people for better
services. Solving the social problems was a concern on how to integrate the society in the job
sector. This enabled the indigenous of Australia to get an education and participates in the
development of Australia economy (Christensen & Lægreid, 2017). Adjusting to the change was
the key factor that accompanied more openings for work for the Australian individuals and for
raising income gathering by the Australian government. The expansion in online administrations,
buys are done online implied that there were a bigger number of chances of package circulated
than previously. In this manner, the move came as a chance to convey change and to improve
showcase development for the Australian individuals. Being one of the confided in enterprises in
administrations conveyance, self-subsidized, with the high number of workers and abundance of
benefit, the move would make the organization more aggressive in the online administration
conveyance and in web-based business (Klieve, Barnes, & De Leo, 2009). The point of the usage
was to guarantee government business appreciate an aggressive market over the private
segments. In this way, the leading group of executive needed to strategize on the change for
successful manageability of the company by rolling out key improvements to exploit the
advanced innovation. By guaranteeing web administrations is accessible to the general
population; this gave the organization a stage to guarantee benefit conveyance conveyed close to
the general population in the general public. To expand business execution the organization
presented new administrations like package conveyance and web-based business. Guaranteeing

that local people have the right stuff and better employment advantages and professional stability
guarantees that the workforce and skill encounter is kept up for the future advantage of the
organization.
People development strategies
Offering adoptive courses to indigenous enhanced their learning period and adapted
quickly to the job opportunity. This facilitated in increasing their employment percentage from
2% to 8% the aim of the empowerment was to create career opportunity and development for the
indigenous, and improve their skills (Lenton, 2014). The priority to empower the Australian
people with meaningful skills ensured that job sustainability is achieved for the better of the
Australia economy. Improving education in Australia was the major key to the success of
Australia success. This aimed at educating locals and equipping the locals with relevant skills for
the better job position in the Australian post. Improving health standards ensured the people are
healthy and live long thus increasing service delivery and promote a healthy nation. The post-
agreement 2017, ensured that the pay increment of 2% annually for the next 3years (Brunetto &
Farr‐Wharton, 2015). That’s was to provide better job security and for the transformation of the
corporation into an e-commerce. The inclusion of diversity in the post has seen the
representation of all genders and people with disability representation in the society which has
eliminated discrimination in the corporate. The inclusion of the indigenous and empowerment
through creating jobs opportunities that suit them and impacting the indigenous with skills
through promoting education is would promote development for the better future of Australia
government (Halligan, 2017). The creation of career opportunity for women, holding
management accountable and creating awareness for gender equality bridged the gap of gender
equality. This saw many women representation in the leadership and improved job opportunity.

Promoting pay equity to women over that of men advanced the access the same job
opportunity for women as men would. Embracing technology by ensuring that internet services
are available to the people and promoting digital service businesses in the region ensured that
people are more engaged in the digital services and are happy with the new development.
Government business appreciates market over the private sectors. Therefore, the leading group of
executive needed to strategize on the change for viable manageability of the partnership by
rolling out key improvements to exploit the computerized innovation (Cheon, Dowall, & Song,
2010). By guaranteeing web administrations is accessible to the general population; this gave the
organization a stage to guarantee benefit conveyance conveyed close to the general population in
the general public. To build business execution the organization presented new administrations
like bundle conveyance and web-based business. Guaranteeing that local people have the right
stuff and better employment advantages and professional stability guarantees that the workforce
and mastery encounter is kept up for the future advantage of the organization. By broadening the
workforce, would guarantee that every one of local people is content with the organization which
is the principal goal of the organization of making upbeat individuals for better administrations.
Taking care of the social issues was a worry on the best way to incorporate the general public in
the activity area. Creative people have fostered technological change through innovation. Online
transaction, customer’s online banking and bills payment has shifted the Australian life from
cultural practice to embracing technology (Considine & Lewis, 2013). The formation of digital
transformation agency agreement ensures that the Australian can access government health
services and online payment services with digital identity cards.
Future strategies for Australian post

Having a joint venture with China, Asia and Aramex provide the Australian business with
direct access to good and services in the consumer market in Asia. Having Australian companies
in China will enable the Australia post to provide logistic support of the end to end supply chain
solution to the companies. The agreement with Alibaba in Australia has strengthened the
Australian online market in China. This has enhanced the quality of service delivery, the on a
convenience way on how people receive their parcel. The Australia post is geared to encouraging
the consumers and businesses to embrace online shopping. Also, the government encourages and
support business to embrace the digital services so that digital services can be streamlined across
Australia and promote digital culture.
Lesson learned
Having studied the case study, various points can be depicted in the report. The wealth of
a nation lies with the people. Looking at the transformation and the success of Australia has
majored in people empowerment. Promoting skills through education and engaging the local in
the job sector led to the success of Australian post. Embracing technological change can
drastically transform lives, raise the living standard and enhance the economy of a nation. The
initiative to add value to people has a great impact to the face of a nation and with this Australia
has managed to succeed in the e-commerce market and in the parcel industrial as well as capture
the global online market for the benefits of its people.
Recommendation
The report has a great weight and more to learn from the Australian post. The case study
can be recommended to other developing country to be used as an example of how important it is
to add value to people. The application of the report can be used to help a nation to develop their

countries with the few resources and cease from depending on donation and heavy borrowing
which ends up burdening people on hiked taxes. Having government own business can leverage
the workforce, be competitive in the global market for sustainability.

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