Organizational Change Management and Issues

This report discusses the issues faced by Amazon due to the implementation of automated technologies and the resistance faced by the employees. It also suggests the implementation of Kotter's change management model and the transactional communication model for effective change management.

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ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
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Executive summary
Change in the organizations helps in upholding the sustainability needs through upgradation of
different processes. The report enumerates the issues that are faced by Amazon through the
implementation of automated technologies. Resistances that are faced by the organization have
affected the growth of the business operations as per the objectives. Therefore, the purpose of
the study will be to emphasize on the different change related issues faced by the organizations
and the manner in which the organization might apply models for bringing forth modifications in
the situation.

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Table of Contents
Organizational report...................................................................................................................3
1. Introduction.......................................................................................................................... 3
2. Discussion........................................................................................................................... 4
2.1 Identification of the organizational change......................................................................4
2.2 Implementation of Kotter’s change management for identifying the issues.....................5
2.3 Recommended actions...................................................................................................8
3. Conclusion........................................................................................................................ 10
References................................................................................................................................ 12

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Organizational report
1. Introduction
Change in the business processes helps in maintaining the efficiency of the functions
and thereby support the sustainability of the businesses. However, there are different short term
perspectives of financial gains for which the organizations might undertake change. The bottom
line mentality of organizations often affects the interests of the employees in order to fulfill the
financial gains of the business. The different nature of the organizational change has helped in
maintaining the efficacy of the functions as per the objectives of the business while operating in
the different business scenarios. However, the change that is planned by the organizations is
often impacted by resistances from the side of the workforce due to the clash of interests of
profitability and sustenance of the organization with the interests of employability and
remuneration provided to the employees. The report will aim at studying the change that was
undertaken by Amazon and the issues that are faced by the same due to resistance of the
employees. The organization has taken steps to introduce the automated packaging and
delivery systems, which was earlier undertaken by the employees. It has resulted to resistances
from the side of the employees. It affected the safe implementation of the processes in the
organizational model.
The purpose of undertaking the report is to identify the different challenges that are
faced by the organization while implementing technological innovations. The technological
innovations would have helped the organization in maintaining the efficacy in operations.
However, the implementation of automated technologies would be hurting the interests of the
employees in the different departments. The report will be enumerating Kotter’s change
management model in order to identify the change and the relevant issues faced by the
organization relating to resistances. On the other hand, the report will be enumerating the

4ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
recommended actions, which will be boosting the management of Amazon to implement the
change more dynamically.
2. Discussion
2.1 Identification of the organizational change
The change that is planned by the organization, Amazon, is through the implementation
of automated technologies in packaging and managing the deliveries (Knight, 2018). The
automation of the processes would have helped the organization in cutting off their operations
costs that was incurred by the business. On the other hand, the adaption of the automation
technologies would have helped the business in enhancing the productivity and quality of
functioning. The implementation of the automated technologies has affected the interests of the
different employees, as they fear of losing their employability. The organizational change would
have helped the business in maintaining the efficacy of the systems of the business while
operating in the international markets. The issue that is faced by the organization while
implementing the automated technology is based on the lack of communication with the
employees. The lack of involvement of the workforce in the change that is planned by the
business has affected the safe implementation of the change. Moon et al., (2013) stated that the
lack of proper communication between the employees and the management of the organization
has caused a gap in the integrative and collaborative functions. This section of the analysis
focuses on identifying the issues that are faced by the organization while implementing change
in the operating systems. On the other hand, the section also enumerates the different actions
that might be undertaken by the organization in order to resolve the issues that are faced by the
same while implementing the positive change for the long term profitability of the business.

5ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
2.2 Implementation of Kotter’s change management for identifying the issues
The Kotter’s change management model has helped in identifying the issue that is faced
by the organization (Fugate, Prussia & Kinicki, 2012). Amazon has planned to undertake a
change in the processes of the business without considering the interests of the employees
resulting to the resistances. On the other hand, the involvement of the employees in the
different processes of the business operations is compromised through the lack of suitable
communication with the employees. The change that is planned by the business is based on
the needs of improving the situation of the same while operating in the diverse market
situations. Canini et al., (2015) stated that the change that is planned by businesses are
dependent on the sustainability needs of the same. However, Van der Voet (2014) argued that
the lack of proper interactions with the employees has resulted to lack of involvement of the
same in the processes planned by the business. Hon, Bloom and Crant (2014) stated that the
lack of involvement of the workforce in the change processes of the organization is based on
resistances and clashes that affects the proper implementation of change in the processes. As
per the case, the sustainability needs of the organization and the manner in which the
productivity of the business can be enhanced has forced Amazon to adopt automated
technologies. However, the lack of suitable interactions with the employees has affected the
change process that is planned by the business while operating on the sustainability objective.
The enumeration of Kotter’s change management model has helped in evaluating the
position of the organization and the issues that are faced by the same while implementing the
automated technologies in the processes. The implementation of the automated technologies
without making the employees aware of the situation has resulted to resistances from the end of
the employees and the other stakeholders of the business. The automation of the delivery and
packaging systems of the organization through the implementation AI induced machinery would
have helped the organization in reducing the different operating costs (Worley III & Clayton,

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2014). However, the lack of suitable interactions with the employees has resulted to the
minimization of the involvement of the employees in the change processes that are planned by
the business. On the other hand, Kuipers et al., (2014) stated that communication holds an
important place in the change management practices that are undertaken by the businesses. It
has helped in building on the different strong points of the organizational functioning as per the
needs of the business operations.
Figure 1: Kotter’s eight step change management model
(Source: Jones & Recardo, 2013)
The eight steps in the change management model proposed by Kotter would have
helpedto identify the distinct steps that are required to be undertaken by the organization for
safe implementation of change. Matos Marques Simoes and Esposito (2014) stated that the
eight steps of the model would have helpedorganization s in upholding the efficacy of the

7ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
activities through proper scheduling of the change related activities of the organization. As per
the case of Amazon’s implementation of automated technologies, the lack of proper interactions
with the employees affected the change in the processes. Stage four of the model enumerates
the need of proper communication of the vision for the organizational change with the
employees. Amazon’s negation of the interactive sessions has affected the interests of the
employees through the implementation of automated technologies (Knight, 2018). The lack of
empowerment of the human workforce resulted to insufficiency in the coordinative activities as
per the objectives of the business. The implementation of the automated technologies would
have helpedthe business in upholding the efficacy of the business processes. However, the
communication of the vision of the organization as per the needs of sustaining in the
technologically advanced market would have helped the same in involving the support of the
employees (McKay, Kuntz & Näswall, 2013).
The issue that is faced by the organization, Amazon, is due to the lack of proper
communication with the workforce and negotiations on terms of the needs of the organization to
hold sustainable ventures. The sustainability of the ventures of the organization would have
helpedthe same in progressing as per the market demands. On the other hand, Parker et al.,
(2013) stated that communication with the employees and the other stakeholders forms an
important part of the change initiative that is planned by the business. Thereby lack of
communication and negotiations resulted to resistances from the side of the workforce for the
change that is planned by the business. Adherence to Kotter’s change management model
would have helped Amazon in undertaking the suitable implementation of the technological
change in the processes. The ethics of business operations are compromised, in this
connection, where the interest of the employees and their employability was kept at stake for
the profitability and sustenance of the business venture.

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2.3 Recommended actions
The recommended actions that might be undertaken by the organization are likely
dependent on the aspirations of the business to sustain in the competitive markets. The fourth
step of Kotter’s change management model emphasizes on communication. The
implementation of the Transactional communication model would have helped the organization
in implementing the change more efficiently. The two way communication would have helped in
enumerating the different aspects of change in the organizational context in order to maximize
the involvement of the employees. Communication is one of the major factors that is required to
be considered by organizations in maintaining the safe implementation of change. Kazmi and
Naarananoja (2013) stated that communication with the employees helps organizations in
keeping the employees aware of the change and thereby promote change readiness. The
promotion of the change readiness in the organizational perspective would have helped the
businesses in maintaining the ethical standards. On the other hand, K. Vora (2013) stated that
the bottom line mentality of the organization often affects the change in the business processes.
As per the case of Amazon, the organization planned to implement the automated technologies
considering only the sustainability of the same in the long run. The implementation of the
automated technologies would have helped the organization in maintaining the sustainability of
the businesses. However, the lack of proper communications with the employees affected the
involvement criteria of the employees in the change.
The implementation of the transactional communication model in Amazon’s case
would have helped the business in acquiring the feedbacks from the employees on their
perception of the automation in the processes of the business apparatus. The application of the
communicational model in the business enterprise would have helped the organization in
maintaining the efficiency of the negotiations. On the other hand, Pollack and Pollack (2015)
stated that the communicational efforts would have helped the organization in maximizing the

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change readiness among the employees, which would have helped the organization in
minimizing the turnover rates. Millar, Hind and Magala (2012) stated that the two way
communication procedure would have helped the organization in identifying the different risks
that might be faced by the business while operating in the international scenario. Negotiation
with the employees would have helped the organization in maintaining the efficacy of the
change in the processes of the business operations. The implementation of the transactional
decision making model would have helped the organization in undertaking discussions with the
employees in order to identify the different pros and cons of the automation technologies.
Figure 2: Transactional communication model
(Source: Appelbaum et al., 2012)
The adoption of the transactional communication model would have helped the
organizations in maintaining the efficacy of the implementation of the AI technologies in the
product packaging and delivering processes to the final customers. The application of the

10ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
transactional model of communication would have helped Amazon in promoting change
readiness among the workforce. It would have helped the organization in maximizing the
involvement of the employees in the process of implementing the automated technologies. The
transactional communication will also be helping the organization in maintaining the
sustainability of the same through ethical decision making systems (Millar, Hind & Magala,
2012).
McKay, Kuntz and Näswall (2013) stated that the sustainability of operations of the
business is based on the communication with the internal and the eternal stakeholders.
Therefore, the organization, Amazon, might take steps to hold effective communication with the
employees in order to undertake unbiased negotiations on the interests of employees and the
management as a whole. On the other hand, the organization might also design for specific job
positions in the organization in order to reduce the staff turnover rates in the organizational
operations.
3. Conclusion
Therefore, it can be stated that the identification of the different needs of the
organizations helps in maintaining the efficacy of the change. However, proper communication
of the modifications in the business processes is required to be undertaken by the management
of the organizations in order to facilitate the change readiness among the employees. The major
objective of organizations is to maximize empowerment of the workforce in order to undertake
smooth operations. Communication of modifications that are planned by management of the
organizations results to the involvement of the organization in the change process of the
businesses.
The case of Amazon’s implementation of the automated technologies in the product
packaging and delivering activities would have helpedthe organization in maximizing the

11ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
productivity and profitability of the same. However, the implementation of automated
technologies is not communicated to the employees, which has affected the change readiness
and thereby resulted to resistances in the workforce. The implementation of the change in the
processes of the business might support the sustainability of the same in the long run. However,
the ethical standpoints of negating the employment of the concerned employees in the
packaging and delivery departments have affected the brand image of the business. Therefore,
the implementation of the change in the processes of the business has helped in maintaining
the proficiency of the business functions as per the objectives.

12ORGANIZATIONAL CHANGE MANAGEMENT AND ISSUES
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