Organizational Creativity and Innovation

Running Head: Organizational Creativity and Innovation
Organizational
Creativity and
Innovation

Contents
Introduction............................................................................................................... 2
Innovation and Strategy Works Together at Apple...............................................................2
Use of Innovation Approach in Need Identification and Staying ahead of Competition..................3
Role of Employees in Apple........................................................................................... 3
Impact of Steve Jobs on Apple Inc................................................................................... 4
Conclusion................................................................................................................ 5
References................................................................................................................ 6
1

Introduction
Apple is the company which is famous and recognised for its unique offerings. Today, Apple
is the company who is regarded as the leader in the innovation. This tag has been achieved by
the company after providing ultimate products with simplicity and sophistication. The
company’s strategies are totally aligned with the innovation as a result of which the great
products are always rolled down by the Apple in the market. Steve Job was the first person
who thought of manufacturing the computers for the common people for their personal
computing.
Innovation and Strategy Works Together at Apple
Earlier computers were only made for the office purpose and it was never thought that
common individual could use it at their homes. Apple was the first company who thought to
launch computers for the common man that would support and foster their work. However,
due to the machine’s complexity people were reluctant to use it. Steve jobs and original group
of apple developers were of the view that to make people buy and use the new technology of
complex nature, it is important for them to love and interact to their devices. Therefore,
company formed the strategy of making stylish and elegant products so that people could
love their devices which would dramatically reduce the machine’s complexity level for the
users. With this strategy in mind, Apple started doing research on the needs and wants of the
people in terms of design that would force them to love and communicate to their devices.
The strategy of Apple is to make people learn and use the complex technology and devices by
making them fall in love with it. To execute this strategy, efforts are made to come out with
such product design that aligns with the needs and preferences of the potential consumers.
Finally, engineers convert those sketched product design to the real product by putting their
extreme creativity and innovation (Thomke and Feinberg, 2012).
Apple also used one platform strategy, which was an innovation approach adopted by the
company to streamline their product portfolio. It is a kind of strategy through which the
company visualizes the complete family of products at the very early stage of product
development. Apple used OSX operating system for its entire product in order to achieve
operational efficiency. The other objective of using the same operating system was easy
adoption of the product by the consumer because of the expertise and familiarity with the
2