logo

Organizational Creativity and Innovation (pdf)

   

Added on  2021-04-17

6 Pages1547 Words182 Views
Running head: ORGANIZATIONAL CREATIVITY AND INNOVATIONORGANIZATIONAL CREATIVITY AND INNOVATIONName of the StudentName of the UniversityAuthor note:

ORGANIZATIONAL CREATIVITY AND INNOVATION1IntroductionApple Inc. created by Steve Jobs and Steve Wozniak is presently the world’s largesttechnological company in terms of popularity, demand, good will and innovation. The companyhad humble beginnings when the founders started it in a garage and it grew leaps and bound overthe years and now presently dominates the tech market. The main factor that has led Apple Incinto such unbelievable growth is innovation of its products and services. It has provided thepeople with things that other companies in the market could not. The company has receivedseveral accolades and awards in t6he field of innovation. Apple CEO Steve Jobs is succeeded byTim Cook who is continuing the trend.DiscussionWhat makes Apple the most valued company in the world by market capitalization andhow does innovation and strategy work together at Apple?One of the product features that have allowed Apple to capture a huge part of the marketis its easy and simple operations of its gadgets. One of the most important person behind thedesgn of the MAC OS X operating system Cordell Ratzlaff recounts “We did the design first.We focused on what we thought people would need and want and how they would interact withtheir computer. We made sure we got that right and then we went on to figure out how to achieveit technically. In a lot of cases when we came up with a design that we knew really worked forpeople we did not know how we are going to build it. We had a design target and we workedwith engineering to reach it. We ended up doing a lot of things we initially thought wereimpossible or would take a long time to do so.” (Thomke and Feinberg 2012) Therefore, fromthe words of him it is understood that instead of making a design and then campaigning it among

ORGANIZATIONAL CREATIVITY AND INNOVATION2people, they were actually first understanding the need of the mass and then building the productaccording to that. Apple is a company that is constantly evolving and has managed to maintainthe evolution in all situations. When Jobs rejoined the company the company was on the verge ofbecoming bankrupt from where Jobs recovered the company by dropping very high ambitiousprojects and then giving all his focus to iMac in 1998. The product was gigantically successfuland brought the company back to business, this was a master strategy. In this way innovation andstrategy has worked together in Apple.Identify the innovation approach Apple has successfully used to identify customers’ needs,and how did it help them to continue to stay ahead of the competition?As found in the previous section the main strategy that has been applied by Apple Inc. inorder to connect with the audience is to understand the need of the customers and then going onto build the product unlike other companies who first build their products and then take it to themarket to explain its benefits to the customers. Apple has done that in the opposite way. In addition, in the history of Apple innovation and strategy has worked hand in handsince the time of the founder of Apple Steve Jobs (Amit and Zott 2012). The Apple Mac was notintended to be just a computing device, it actually aimed at “how people could and should workwith a computing device”. That was the vision of the founder which propelled the product sohigh that the rest of the story became a history.Steve Jobs puts very bluntly “The system is there is no system. That does not mean wedon’t have a process. Apple is a disciplined company and we have great process. But that is notwhat it is about. Process makes you more efficient. But innovation comes from people meetingup in the hallways or calling each other at 10:30 at night with a new idea or because they realized

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Organizational Creativity and Innovation
|7
|1722
|315

Organisational Creativity and Innovation at Apple Inc.
|6
|1469
|213

Lessons from Steve Jobs on Creativity and Entrepreneurship
|10
|2909
|314

Organizational Creativity and Innovation
|8
|1908
|482

Organizational Creativity and Innovation at Apple
|8
|1911
|453

Organizational Creativity and Innovation
|9
|1906
|326