Impact of Organizational Culture on Knowledge Transfer in Oil and Natural Gas Industry - A Case Study of Repsol

Running head: ACADEMIC AND BUSINESS RESEARCH
Academic & Business Research
Name of the student
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1ACADEMIC AND BUSINESS RESEARCH
Table of Contents
1. Introduction and Background......................................................................................................2
2. Business Research Questions and Objectives..............................................................................3
Research objectives.....................................................................................................................3
Research question........................................................................................................................3
Research Hypothesis....................................................................................................................3
3. Literature review..........................................................................................................................4
a) Field of research......................................................................................................................4
b) Combined field of research.....................................................................................................5
Synthesis of data..........................................................................................................................6
4. Research methodology.................................................................................................................7
Research plan...............................................................................................................................8
5. Conclusion.................................................................................................................................10
References and Bibliography.........................................................................................................11

2ACADEMIC AND BUSINESS RESEARCH
Topic: Impact of organizational culture on knowledge transfer in oil and natural gas industry-“ A
case study of Repsol”
1. Introduction and Background
This report will propose to evaluate the impact of organizational culture on the
knowledge transfer in the oil and natural gas industry. The organization that has been chosen for
the study are Repsol. Globalization has changed the overall market scenario where companies
making entries in to the foreign market. However, there are cultural differences in most of the
countries and work environment and pattern varies based on the national values and societal
values. This means that it is essential to understand the cultural differences in the subsidiaries to
understand the knowledge gained form the local market and effectively use it for the
development of the organization. The transfer of knowledge is difficult and implementation of
the transferred from both ways from the subsidiary to the multinational company and from the
multinational company to the subsidiary is extremely difficult due to the differences.
Knowledge is one of the most important strategic resource for companies entering into
new markets. Globalization has enabled free trade in developing countries that are making rapid
economic progress in the past few years where China, India and other Asian countries are
lucrative entry markets (Hajro, Gibson & Pudelko, 2017). However, knowledge about these
markets are key to successful expansion so knowledge transfer is one of the crucial elements of
business success. The cultural differences between two countries is one of the most common
barriers faced by companies in effective transfer of knowledge. The study will examine these
elements to identify the impact of organization culture and differences of effective transfer of
knowledge.

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2. Business Research Questions and Objectives
The research will aim to identify the different elements of organizational culture its
impact on transfer of knowledge between the main organization and its subsidiaries. The
hypothesis will be developed based on these factors to examine exactly the factors affecting the
organizational culture.
Research objectives
The objectives of the current study are as follows:
 To identify the different elements of organizational culture in Repsol
 To examine the influence of organizational culture on knowledge transfer in an
organization
 To recommend suitable strategies for improving the organizational culture and transfer
of knowledge
Research question
 What are the different elements of organizational culture in Repsol?
 What is the influence of organizational culture on knowledge transfer in an organization?
Research Hypothesis
H00: The power distance between the main organization and its subsidiaries does not affect the
transfer of knowledge in Repsol
H10: The power distance between the main organization and its subsidiaries effects the transfer of
knowledge in Repsol