Research on Impact of Organizational Culture on the Organisational Performance
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Regent Business School
Added on 2020-05-28
Research on Impact of Organizational Culture on the Organisational Performance
Regent Business School
Added on 2020-05-28
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Research ProposalNameSurnameStudent NumberDate
Topic:Impact of organizational culture onthe organisational performance for EskomContact NumberEmail
1.IntroductionOrganizational culture is one of the essential components of gaining competitiveadvantage in the market as organization’s performance can be made more effective bymaking use of the developed culture. Therefore, it is crucial for the organization to makeemployees aware of their organizational culture so that they can get hold of theorganizational system. This will benefit the employees and they will be able to perform ina more effective way. The organization values and norms define the culture and thisstudy will aim to identify the influence of organizational culture on performance of theorganization. 2.Background to the ProblemEskom is the largest electricity-producing firm in South Africa and is among the toputilities firm all over the world. The ability to develop continuously innovative strategiesand technologies to improve the business model of the organization is a crucial forgaining competitive advantage in present market. The core competency of anyorganization is their ability to be develop a suitable organizational culture so thatbusiness model can be improved on continuous basis. Eskom has been facing issues indeveloping their organizational culture within their business model and the study willaddress the issue to identify the necessary changes required. On the contrary, theorganizational culture is very much influenced from the national culture and differentcompanies have different organization culture based on the value and norms they havedeveloped through their social practices. Hofstede’s cultural dimension defines the
cultural differences in organizational and regions which can be used to depict theorganizational culture. Knowledge sharing is one the important aspect of increasingorganizational productivity which provides any organization with significant advantagein the market. However, the culture of Eskom has been a major hindrance in developingknowledge sharing activities within the organization. The conduciveness of theorganization towards knowledge management is essential for effectively knowledgesharing within the organization. The cultural landscape of the organization will beexamined to understand the reason behind this barrier and the changes that could beincorporated to make improvements to the organizational culture.3.Aim Of the ResearchThe study will aim to identify the impact of organizational culture onorganizational performance in the utility firm named Eskom. 4.Research ObjectivesTo identify the current organisational culture that is found at EskomTo identify the impact of organizational culture on the performance of the organisationEskomTo recommend suitable strategies for improving organizational culture in Eskom5.Research QuestionsWhat are the different elements in organizational culture of Eskom?What are the cultural barriers that the organization is facing in Eskom?What is the impact of organizational culture on organizational performance in Eskom?
6.Research Problem/HypothesisH01 – Organizational culture does not have impact on organizational performance inEskomH11 – Organizational culture does have impact on organization performance in EskomH02 – Change in organizational culture is not essential for incorporating knowledgesharing in EskomH12 – Change in organizational culture is not essential for incorporating knowledgesharing in Eskom7.Significance of the ResearchThe study is significant, as it will highlight the current gaps in organizationalculture of Eskom and its influence on organizational performance. The study will alsorecommend suitable strategy for improving the organizational culture, which can be usedby the other companies in the industry. Knowledge sharing is a critical issue in Eskomand the organizational culture will have to be conducive to incorporate changes. Thestudy will identify the issue in the organizational cultural factors to recommend suitablestrategies for improving the culture which will facilitate knowledge sharing with theorganization.8.Literature ReviewAs stated by Hogan and Coote (2014.), the development of organizations hassome functions that are responsible for improving sustainability through effectiveness.
The value, norms and objectives enhance the culture of an organization. The Hofstede’scultural dimension is factor which evaluates the differences the values, norms andobjectives of different organizations. The cultural differences between organizations aremeasured in different levels which determines the organizational practices. In the modernbusiness environment, organizational culture has become of the key aspect oforganizational success. This is due to the increase in diversity within the organization andworkforce from difference race, culture, background and gender work together to fulfillthe goals set by the stakeholders (Lonial and Carter 2015). Therefore, it is theresponsibility of the organization and its management to introduce their organizationculture to the employees so they can fit into the organization. The organizations havingproper organizational culture will have be able to enhance the performance of theemployees as it establishes learning of the surrounding environment. Therefore, themanagers in the modern business environment should be aware about the ideal workingenvironment so that they implement practices for enhancing the culture and facilitate theemployees to perform at their full potential which in turn will improve the organizationalculture. On the contrary, Valmohammadi and Roshanzamir (2015) states thatorganization culture is not instrumental in bring up the organizational performance andmodern organizations should implement other strategies in order to do so. The authorstated that organization culture is not a tool for performance management. therefore, thisstudy will focus on establishing the relationship between organizational culture andperformance by establishing the fact that organizational culture is essential component ofperformance management.
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