Organizational Innovativeness: Internal, External, Marketing and Technological Perspectives

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Added on 2022/11/01

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The paper discusses about the internal perspectives, the external perspectives, the marketing perspectives and the technological perspective to show the company’s capacity to innovate. The paper also highlights about the internal structure of the organization, research and development techniques and marketing research techniques.

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Organizational Innovativeness: Internal, External, Marketing and Technological Perspectives

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