Disruptive Innovation Perspectives for Growth and Development

DISRUPTIVE
INNOVATION
STUDENT NAME:
STUDENT ID:
DATE: 6-06-2019

Introduction
Disruptive innovation perspectives are discussed that
help in growth and development of an organization
Internal perspective, external perspective, marketing
perspective and technology perspective are
mentioned in detail
The case study of Millennium Health Science is
presented while considering the disruptive
innovation perspectives
MHS has two business units such as Neutrino and
Dermatech products that consider the advance skin
care products

Internal perspective
The internal structures are the major indicators
that ensure organization’s growth
Internal structure largely help to focus on
innovative capacity
Internal structure includes organization
structure that should be well-framed and
consider the importance of managerial structure
(Cozzolino, Verona & Rothaermel, 2018).
There is significant autonomy that controls the
business unit which should be flexible as per
management system

Internal perspective
Company culture is the next thing to be
considered that provides the major initiative
of growth and innovation
A well managed company culture will
consider innovation in respective to
experience of staff
Better relationships will help to focus on
disruptive innovation
The recommendations for the marketers are,
to focus on organizational objective,
management style, culture and structure